The Brand Called You

Climate Change is a pressing issue impacting the world, and individuals and organizations are now coming in to take initiatives to tackle it in varied ways. In today’s episode, we discuss the concepts of transformation, awareness, and green business. Suneiah Cullen, a creative and strategic advisor, discusses how the profits of businesses and the prosperity of the planet can coexist. [00:31] - About Suneiah Cullen Suneiah is the principal advisor transformation with Aurecon. It is an engineering consultancy based across the Asia Pacific. Suneiah is very passionate about sustainability & directs her work toward that.

Andy Greenaway is always looking for collaborative projects requiring the cross-pollination of ideas and differing storytelling styles! And most of all, he believes our industry needs to extricate itself from the joyless, money-pinching hamster wheel and re-discover fun. Because you only live once. In this episode, Andy introduced us to advertising and brand building and what it costs to build a successful brand. About Andy Greenaway & his journey. · I have more than 30 years of experience in marketing and digital advertising; I am an accomplished, multi-disciplinary professional: a creative director, author, public speaker and mentor to budding talent. · During my career as a copywriter/art director, I have won more than 300 awards, including every shade of the coveted metals in Lions, Clios, One Show, D&AD, and a host of other awards from around the globe. · I believe the number one rule of a Creative Director is to inspire others to produce great work. But to do that, a creative director must be able to create (and judge) great work themselves. But that counts for nothing if the work can't be sold. So, a creative director has to be a good salesperson.

Christoph von Toggenburg, CEO of World Vision Switzerland and Liechtenstein, reflects on his life journey. He was raised in Switzerland and was introduced to the challenges of the world by his medical doctor's parents who worked with disabled people. A life-changing event was a 2006 emergency mission to the Central African Republic, where he was almost killed in an assassination attempt. This reinforced his belief to help people in less fortunate situations. He initially worked as a painter and started Bike for Help, a cycling expedition from India to Switzerland to raise funds for leprosy. He has worked for big international organizations like the UN, the International Committee of the Red Cross, and World Vision. As CEO of World Vision Switzerland and Liechtenstein, Christoph's role is to be a bridge builder between different worlds and bring different actors together to make a change. In January 2023, he visited Uganda and witnessed how World Vision is empowering communities and improving lives through its work.

The Cynefin framework is a decision-making tool developed by Dave Snowden, which helps to classify problems into different domains based on their complexity. The five domains are simple, complicated, complex, chaotic, and disordered. The framework is designed to help leaders determine the most appropriate approach to problem-solving, depending on the type of problem they are facing. 00:32- About Dave Snowden Dave Snowden is the Director and Founder of The Cynefin Centre. He is the lead author of the book Managing Complexity: Practical Considerations in the Design and Implementation of Complex Systems. His paper with Boone won the Academy of Management Award for Best Practitioner Paper in 2007.

For years, HR as a function has been seen to find the right candidates for the varied roles of the business. It was usually followed up with instilling discipline in them in executing their responsibilities for the business to achieve the set goals. With time, the roles have evolved to become crucial one in finding not just the right talent but to understand the issues of the workforce. The people-centric approach ensures that the business leaders try to offer a meaningful life to their workforce that encourages them to work better for the overall business growth. In today's episode, we discuss the evolving role of HR. [00:37] - About Andrea Butcher Andrea is the Chief Executive Officer of HRD Advisory Group. She's on the board of Junior Achievement of Central Indiana, which is the India Indiana Chamber of Commerce. Andrea is a 500, circle mentor for Pass the Torch For Women. She is also the co-founder of Next Gen Talent.

The head of Global Marketing and Corporate Communications, Erik Meyers, of Lohmann & Rauscher, explains that corporate communications is critical in the corporate world because it provides information to employees, prospective employees, and customers about the company, its direction, successes, and focus. It also encourages and promotes dialogue between the company and stakeholders. Building a strong corporate image is essential and starts with communication, which is based on the corporate strategy and vision/mission of the company. A common mistake that organizations make is not connecting what they say internally and externally, which can damage the corporate image if the company is not living up to its own claims.

Robertson Stewart is creating educational content and books which help managers and leaders create great work cultures focused on purpose, empowerment and engagement. In this episode, you learn about coaching and leadership in business. About Robertson Stewart & his journey. · Since I was a teenager, I wanted to be a film director and that didn't seem like an easy goal, having been born in a small town in northern Italy. But I made it. · I have been lucky enough to film in 30 countries on all continents, to hear assistant directors yell “Action!” in more than 20 languages ​​and to get on all kinds of flying objects. · I have produced commercials for dozens of multinational brands including Toyota, McDonald's, P&G, Chrysler, and Corona, many of which have won prestigious awards. · About 10 years ago I realized that there was a much more efficient way to help my clients. · With a team of visionaries, I developed a methodology to bring the power of stories to the business world and have an impact not only in the areas of marketing and advertising but also in corporate and human resources.

ChatGPT is a type of language model developed by OpenAI. It is a variant of the GPT (Generative Pre-trained Transformer) model and is specifically designed for conversational and natural language processing tasks, such as language translation, question answering, and text generation. In this episode, we have Sean Trainor who talks about communication. He also talks about artificial intelligence. 00:32- About Sean Trainor Sean is the founding partner of salient. He is on the Top 101 Employee Engagement Influencer list. He is also an Original contributor to MacLeod Report.

Dr. Elia Gourgouris is the President of The Happiness Center and an author of several books on positive psychology, including “7 Paths to Lasting Happiness” and “7 Keys to Navigating a Crisis.” He became interested in the field of happiness when he was born with a big smile on his face and his father referred to him as the “happy one.” He later went on to get his Ph.D. in Clinical Psychology and found that his interest in happiness was a combination of both nature and nurture. He believes that people are typically “branded” in their early lives by their families and that his own brand is the “happiness brand.”

We live in the world of constant performance, whether these are tasks related to our personal life or professional ones. The increased pace of life has left our thoughts mingled making it difficult for us to process, and we mostly succumb to this difficult way of life, accepting it as a sad reality. What we do not realize is the potential we have in the efforts that we can take to deal with our problems and make our lives easier. In today’s episode, we talk about how life, in general, is easy and what can we do to make it easier in an otherwise fast-paced life. [00:34] - About Chris Westfall Chris Westfall is a business coach. He is a writer and keynote speaker. Chris is an author of a book titled “Easier”. Chris has worked in several roles in marketing, sales, sales leadership, and marketing leadership, for companies all over the globe.