The Brand Called You

In this episode, host Frits Bussemaker interviews Leif Edvinsson, the world's first director of intellectual capital at Skandia, the world's first holder of professorship on intellectual capital, and one of the 50 most influential thinkers in the world. Edvinsson defines intellectual capital as the hidden values in an enterprise that are not visible but are essential for developing the fruits of tomorrow. These hidden values include intellectual property, intellectual assets, and knowledge recipes. Edvinsson emphasizes the importance of visualizing these hidden values to avoid developing hidden values, which is illegal. He gives an example of intellectual capital as the number of customers in a network, such as Spotify. Edvinsson also discusses the challenges of defining intellectual capital and the "fuzzy" nature of the concept. 00:40- About Leif Edvinsson Professor Leif Edvinsson is a key pioneering contributor to the theory and practice of Intellectual Capital(IC). The world’s first director of IC in 1991. Prototyping in 1996 the Skandia Future Center as Lab for Organizational design. In 1998, awarded by Brain Trust "Brain of the Year" award, in the UK. Listed in Who’s Who in the world.

Big business is the root of all evil, right? Well, it doesn't have to be. Drexel professor Barrie Litzky breaks down how some businesses use the free market to improve the world – and why more businesses need to do so 00:38- About Dr Barrie E Litzky & her journey. Barrie Litzky, PhD is an associate professor of Entrepreneurship at the Charles D. Close School of Entrepreneurship. She teaches social entrepreneurship, sustainable innovation, and mindfulness. Barrie's research centres on the role of business in society and how organizations and their members create and respond to social justice issues. Her publications appear in Entrepreneurship Theory and Practice, Business Ethics, and Ethics and Entrepreneurship

Sex is considered a taboo topic of discussion. But is increasingly entering a space of healthy discussion for the overall sexual awareness and well-being of people. Similar to other areas of life, technology, has played an important role in the sextech industry to offer products and services that enable us to understand sexuality and employ these products and services for our overall sexual satisfaction. In today’s episode, we attempt to understand the meaning of the sextech industry and the evolving dynamics in discussing sex. [00:35] - About Ola Miedzynska Ola is the chief executive officer and founder of SX Tech EU, which works to promote business and technical innovation in the sextech industry. She is also a sextech startup consultant. Ola is also a hackathon advisor.

The video features a conversation between the host, Ashutosh Garg, and Manish Bundhun, a Chief People Officer and Corporate Monk. Manish shares about his journey and how he stumbled upon the field of human resources after a tragedy in his family. He discusses how human resources has evolved over time, from being focused on production during the industrial age, to customer service during the services economy, and now to being centred around people in the information age. Manish also talks about how technology, particularly artificial intelligence, is changing the role of human resources and enabling HR leaders to focus more on engagement and development. 00:35- About Manish Bundhun Manish is a Chief People Officer, and he's a Corporate Monk. He's the author of two books.

With more than two decades of experience in business operations & leadership roles, Tina Vinod's fundamental belief is that - 'Representation Matters' and investing in equitable practices in our workplaces and society enables positive social change & systemic transformation. 00:30 About Tina Vinod & her journey. Tina Vinod is a Diversity, Equity & Inclusion Strategist & Consultant, a Belonging Advocate & Storyteller. She helps organisations overcome barriers to adopt and operationalise high-impact Diversity, Equity and Inclusion strategies, practices, programs & communications. Tina's 22+ years of diverse experience helps organisations look at DEI as a strategic investment with a people-first approach. She helped start and operationalise the Diversity, Equity and Inclusion function in ThoughtWorks India and headed DEI for ThoughtWorks globally.

Mexico has seen a lot as a country. They have gone through dictatorship, and they have seen cartels influence the governance of their country. They have faced the problem of drugs in their country. They still did not lose hope and are now a democratic country. Today we have with us President Vincente Fox to tell us more about the past, present, and future of Mexico. About President Vincente Fox Queseada He was the president of Mexico from 2000 to 2006. He is the former president of Coca - the Cola company, in Mexico and Latin America. He is the founder of Central Fox which is training future leaders.

Menopause, the reality that women across the world experience, is considered taboo just like periods. However, progressive changes in the conversation over periods can still be seen, but we hardly hear about the challenges that women go through during menopause. It is such a secretive topic, that even the family members are unaware of how to help the women, or they turn a blind eye to the issue owing to their inadequacies of dealing with it. In today’s episode, we talk about the health challenges of women in their 40s and 50s and the need to initiate a dialogue on menopause. [00:35] - About Swathi Kulkarni Swathi is the co-founder and CEO of Elda Health, which is a holistic midlife and menopause healthcare platform. She is also a vipassana meditator

In this episode of "The Brand Called You", host Ashutosh Garg interviews David Giersdorf, President of Giersdorf Group LLC and founder of Global Voyages Group. Giersdorf talks about his unusual journey from the travel industry to becoming a board advisor. He shares his experience of growing up in Alaska and working in his father's tourism business from the age of 13. Later, they expanded into small-ship cruising worldwide and eventually sold the company to a more giant conglomerate. Giersdorf went on to work for Carnival Corporation, owning several premium and boutique brands. He offers his unique perspective on entrepreneurship and corporate leadership, which he has applied to advise in the industry. He also addresses the impact of the pandemic on the cruise industry. 00:50 - About David Giersdorf He is President, Giersdorf Group LLC. He is Founder, of Global Voyages Group. He is the Author, of Hard Ships: Navigating Your Company, Career, and Life through the Fog of Disruption.

The Exodus Story has a lot of interpretations. Different people believe in their own different versions of the story. The widely believed perspective is that it is the story of a voluntary struggle with adversity in order to become stronger and free from slavery. Today we have Zev and Laura with us to share their personal perspective of the story. About Zev Shanken He studied biblical texts at Northwestern University and Hebrew University before becoming a literature teacher. He is very passionate about literature and has published two books of poetry. He is a teacher at the New York Department of Education. About Laura Simms She is an internationally known storyteller. She has authored five books. She has worked for Rutgers University and also saved a zoo in Romania. She has won numerous awards for her work in recording, writing, and performance worldwide.

Lakmini Wijesundera has over 20 years of experience ranging from guiding the company's strategic direction to global growth and innovations. As the Chief Executive Officer of Ironone Technologies (Pvt) Ltd., she oversees all aspects of Iron One's business and is the driving force behind Ironone's global success. 01:35- About Lakmini Wijesundera and her journey. • Lakmini Wijesundera has over 18 years of experience in technology management and global distribution. •  As the Chief Executive Officer of BoardPAC, she oversees all aspects of BoardPAC business and is the driving force behind BoardPAC's successful global expansion. • Lakmini has a B.Sc. in Computer Science and Electronics Engineering from the University College London, University of London and has an M.Sc. from Imperial College, University of London, United Kingdom. • Lakmini also holds the Chief Executive Officer role in Ironone Technologies, a leading Software and solutions company with offices in the USA, Sri Lanka and Malaysia. • The Woman Entrepreneur Awards ceremony in Colombo came with the idea of identifying women trailblazers from a diverse and vibrant range of fields and businesses.