

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

May 3, 2023 • 22min
A social cartoonist | Avijit Sarkar | Musician | Author | Cartoonist |
A gifted Artist who has not only pursued multiple interests in the world of Arts but also excelled in each and earned international acclaim. Avijit Sarkar is a musician, painter, writer, poet and actor for whom “Art is a way of life”.
00:33- About Avijit Sarkar and his journey.
Avijit Sarkar is a musician, composer, illustrator, cartoonist, writer, poet, puppeteer, philanthropist and a polymath from Sydney, Australia.
He has been endorsed by the Australian Performing Rights Association as a music composer.
His first book, A Turn of Events was published in Australia.
His designs, illustrations and cartoons have appeared in many magazines and books across the world.
Avijit is the Director of Natraj Academy which he established in Sydney 11 years ago. In a career spanning over four decades, Avijit has left his footprint in every form of creativity in Australia.

May 3, 2023 • 26min
Meet Aunty Jeeva Whose Sense Responds to Stories| Jeeva Raghunath | Aunty Jeeva | Storyteller | Author |
Jeeva Raghunath’s storytelling style leaves her audience spellbound. She believes that she is the best prop for her storytelling. Her repertoire of stories includes a wide range of Indian and Asian folk tales, European tales, Family stories, True-life incidents, Cross-culture and Modern Stories.
00:37- About Jeeva Raghunath and her journey.
Jeeva is among the liveliest storytellers around. She is the founder of Kathai Kalatta.
Jeeva started telling stories first to toddlers as a teacher for 12 long years.
She moved on to teach French to high schoolers using her creative teaching techniques.
Destiny turned to her favor when she met her schoolmate Radhika Menon, M.D.; Tulika publishers, in connection with her alma mater and presto she turned to market children’s books.
Lady's luck, hard work, and passion for storytelling have grown by bounds and leaps.

May 3, 2023 • 28min
What Makes A Good Leader? | Jamie Dixon | Leadership Coach, Trainer, and Author
For a long time, coaching in the professional world has been viewed to be meant for the weak or seemingly incompetent to be able to catch up with their peers. But, there has been a recent realization that coaching is paramount for top leadership, enabling them to think clearly and devise strategies and plans of action. In today’s episode, we discuss several ideas behind the importance of coaching for leaders.
[00:31] - About Jamie Dixon
Jamie is a leadership coach and trainer.
He is also the author of three books.

May 2, 2023 • 1h 1min
Reducing Carbon Footprint | Simon Mulcahy | Co-founder and CEO, TIME CO2
In the race of economic growth, human beings have overlooked the environment to an extent where it has become difficult to bring it under control. The least they can do is to take conscious efforts on their own to reduce the carbon blueprint on the planet. Businesses have a huge role to play here as they drive the economy of the world. Gone is the time, when they could sit for governments to intervene. It is the responsible choices they ended to make for the betterment of society and for thriving their businesses. In today’s episode, we discuss how can businesses lead with examples and collectively contribute to restoring the environment.
[00:17] - About Simon Mulcahy
Simon is the President at Sustainability at TIME Inc.
He is responsible for founding and launching CO2.com, a new division of TIME, focusing on reducing carbon blueprints of businesses.
Simon comes from a military background.
He then ventured into consulting and working for World Economic Forum.

May 2, 2023 • 31min
LotusDew Wealth: Providing Pure Investment Products with Technology and Trust | Abhishek Banerjee, Founder, LotusDew Wealth and Investment Advisors
In this video, Sandeep Tyagi interviews Abhishek Banerjee, the founder of LotusDew Wealth and Investment Advisors. Banerjee explains the meaning behind the company's name, which is inspired by the lotus flower and dew, and how it represents their commitment to providing pure investment products to their customers. He also discusses their investment strategy, which involves using technology and unstructured data to gain an edge in capital markets and create portfolios tailored to each client's risk profile. Banerjee emphasizes the importance of trust in the financial industry, and how LotusDew builds trust with their customers by providing well-researched baskets of stocks and maintaining a track record of success.
00:16- About Abhishek Banerjee
Abhishek Banerjee is the founder of LotusDew Wealth and Investment Advisors.
He has worked in many investment firms like Goldman Sachs and Franklin Templeton.
He studied engineering in India and then completed his MBA from Duke University.

May 2, 2023 • 37min
From Entrepreneur to Academic: The Inspiring Journey of Professor Mukesh Sud | Prof Mukesh Sud, Associate Professor, Strategy Area, IIM, Ahmedabad
The video features an interview with Professor Mukesh Sud, an Associate Professor in the Strategy Area at IIM Ahmedabad. Professor Sud discusses his journey from being a semi-business family background and running his own engineering businesses for 15 years to pursuing academia. He talks about his motivation for getting into business and his interest in pursuing an MBA, which eventually led him to IIM Bangalore for a Ph.D. Professor Sud shares the challenges he faced in his academic journey, including managing his own business while pursuing a Ph.D. and initially struggling with exams. He also discusses his experiences living on campus, interacting with younger people, and his journey from being an entrepreneur to becoming an academic.
00:29- About Prof Mukesh Sud
Mukesh Sud is an IIT Delhi graduate and then went to IIM Ahmedabad.
He is an Associate Professor, Strategy Area at the Indian Institute of Management, Ahmedabad.

May 1, 2023 • 37min
The Power of Storytelling: A Real Estate Person's Journey to Finding His Calling | Carlos Hernandez, CEO, Pellas Development Group
In this episode of The Brand Called You, Frits Bussemaker interviews Carlos Hernandez, the CEO of Pellas Development Group based out of Costa Rica. Hernandez is an international real estate professional who has created some unique and award-winning concepts and luxury hotels in Mexico, the Bahamas, the USA, and Central America. He is a graduate of the Kellogg School of Management. Hernandez discusses his journey to becoming a storyteller and how he inspires people to believe in visions where nothing exists yet. He talks about his childhood love for building imaginary worlds with Lego toys and how he always felt like an explorer. Hernandez shares how he ended up in real estate and how he found his calling as a storyteller.
00:44- About Carlos Hernandez
Carlos Hernandez is the CEO of Pellas Development Group.
He is an International Real Estate Professional, and he has created some unique concepts of luxury hotels.
He has an education at Northwestern University- Kellogg School of Management.

May 1, 2023 • 28min
Start-up brand specialist | Andrew Crombie | Chief Branding Officer | Crombie Consulting |
Andrew Crombie’s vast experience of working across all categories, on local and global businesses, has built a catalogue of branding knowledge and its practical application that ensures you will get guidance and recommendations that are fresh, challenging and customer-centric, yet rooted in a strong business sense.
00:34- About Andrew Crombie and his journey.
I am a registered management consultant who specialises in reducing the risk for VCs/investors in their startup investments by addressing the major cause of startup failure - building products for which there is no real or meaningful market.
My focus is to help start-ups understand what business they are REALLY in (usually they think from a ‘product’ perspective), how to find and leverage their unique point of difference, and how to create a compelling brand that will stand out to the people most likely to buy their product or service.
I am currently working with a few select startups at various stages of fundraising - from TiNDLE with USD130m from Seed and Series A - to less progressed startups who are just at the stage of seeking capital to take their concept to the next level/enter the marketplace.

May 1, 2023 • 25min
From a banker to an entrepreneur | Rohit Bhargava | Founder & President BomTech
Rohit Bhargava is the founder and president of BomTech and was amongst the top managers of HSBC.
00:42- About Rohit Bhargava and his journey.
Founder and President of a fintech BomTech that aims to financially include those at the bottom of the pyramid.
Holds the patent for a device that captures data received via SMS and stores it in a passbook format.
Seeking partners wishing to invest or wanting to utilize their experience of changes happening in India.
An internationally experienced banker with a demonstrated history of working in the financial services industry making sense of the chaotic potential that is India to the measured approach of conservative banks like TD and HSBC.

May 1, 2023 • 27min
Churning out African solution to an African problem | Tarek Mouganie PhD | Founder | Affinity | a full-fledged digitally driven bank |
Tarek Mouganie is the founder of Affinity, a fully-fledged digitally driven bank that provides fair and accessible financial services to the underserved and unbanked, targeting eight out of the seventeen UN SDGs.
00:31- About Tarek Mouganie and his journey.
Tarek Mouganie is passionate about entrepreneurship and the creative industries as a way of supporting social and economic development.
He is on the board of 1-54, the largest African contemporary art fair and Greene Light Stage (Old Vic Productions) in London.
Tarek is also the creator of Front/Back, a social venture that nurtures and promotes music and art from Africa and its diaspora.
He is the co-founder and former CEO of the Ghana Triathlon Federation and was the Honorary Consul of Cape Verde in Ghana, nominated by Mo Ibrahim Prize Laureate, HE Pedro Pires.
Tarek was a Director at Man Group (GLG Partners) and began his career as an academic at the University of Cambridge where he obtained his PhD.


