
The Brand Called You Exploring the Nature of Evil and Dysfunctionality in Systems | Rajinder Jhol, Author, SHINE
In today's world, where change is happening at an unprecedented pace and uncertainty is the only constant, understanding the challenges that humanity faces is more important than ever. In a recent podcast and video show called "The Brand Called You," host Frits Bussemaker sat down with Rajinder Jhol, author of the philosophical dialogue novel "Shine," to discuss the book's exploration of difficult topics such as ethics, morality, and disinformation, using a religious allegory of good and evil. Jhol delves into the power of temptation, the value of personal integrity, and the social commentary on the state of the world.
Rajinder Jhol was born in Singapore and now resides in Switzerland.
As a digital native, he has worked in various technology start-ups and supported nations to transition to genuine democracy since 2009.
His journey through international diplomacy, governance systems, and democratic development, led him to himself.
He has now turned to the citizen to establish an equal society after working with international organizations such as UNESCO, governmental institutions, non-governmental organizations (NGOs), civil society, and academia.
He has written several books:
Understanding France and the Challenges of the yellow vests
The latest is SHINE
