

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

May 11, 2023 • 30min
Building Support Group for Business Leaders | Jeff Davis | Founder and Chairman, 12 Mavens
Starting, running and scaling a business is no easy game. It is true that experience comes with time, but to gain from the experiences of people in the industry is a smart choice that enables you to be successful in the journey of a business. In this episode, we discuss the importance of groups that help business leaders in different aspects of this world. Tune in now, to learn more about it.
[00:17] - About Jeff Davis
Jeff is the founder and chairman of 12 Mavens.
He is also the founder of “Plan The Attack”, among many other things that he has done over the years.
Trained as an illustrator, Jeff, today runs an organization for business leaders.

May 10, 2023 • 26min
Technology and Trading | Manjusha Tipre | Co-founder, ZeroBeta and Yaala Labs
In today’s episode of The Brand Called You, we have a distinguished guest, Ms. Manjusha Tipre, who calls her an entrepreneur with a passion for deep technology business. With her role heavily involved with finances, we discuss in depth how the emerging technologies are impacting the financial trading world.
[00:17] - About Manjusha Tipre
Manjusha is the co-founder and chief revenue officer of Yaala Labs.
She is the co-founder and executive director of ZeroBeta.
She is also a co-founder of Meridian Labs.

May 10, 2023 • 42min
Story of Maini Group: Ethos of Make in India | Sandeep Maini | Chairman, Maini Group
Make In India has become an attractive phrase, especially since 2014 Narendra Modi’s Government in India. “Make In India” as a concept was also encouraged when India opened up its economy in 1991. In today’s episode, we discuss the success of Maini group, an Indian group that consists of companies that have domestic and international operations in the fields of automotive, aerospace, material handling warehousing storage solutions, plastics, and composites, and electric and autonomous mobility solutions. The business that had the concept of “Make In India” in its ethos ever since it started in 1973 during Licence Raj.
[00:32] - About Sandeep Maini
Mr. Sandeep Maini is the Chairman of Maini Group.
He is an industrial and production engineer from the Manipal Institute of Technology.
Sandeep started his career in Maini Group in 1989. And took over as the chairman in 2007.
Sandeep is also chairman of Karnataka of CII for Karnataka state and is presently the Regional Chair for YPO Gold, South Asia.

May 10, 2023 • 35min
The brand naturalist | Rory Sutherland | Vice Chairman | Ogilvy UK | Author
Rory Sutherland Is the Vice Chairman of Ogilvy Group in the UK. He also writes for The Spectator. His main job is to figure out how marketing works and how it can be improved.
00:33- About Rory Sutherland and his journey.
Rory Sutherland is a British advertising executive.
He is the vice chairman of the Ogilvy & Mather group of companies.
He writes a fortnightly column in The Spectator and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.
Sutherland joined Ogilvy & Mather as a graduate trainee planner in 1988, having been inspired to join the advertising industry by British TV advertising of the 1980s.
He worked briefly in account management before switching to copywriting and becoming the creative director in 2001.

May 10, 2023 • 22min
Shaping the mindset of rising generation | Cindy Forde | Founder | Planetari | Author | Speaker |
With 20 years of global leadership in education and sustainability and a Former CEO of Cambridge Science Centre and MD Blue Marine Foundation, Cindy Forde is committed to education for a world with a future.
00:34- About Cindy Forde and her journey.
Cindy Forde is the founder of Planetary, the organization dedicated to worldwide environmental education.
She has worked with leaders across sectors including the UN, government, NGOs, finance, business, technology, and education.
She was CEO of the Cambridge Science Centre and Managing Director of the Blue Marine Foundation, where she headed a global team dedicated to protecting and regenerating the world's oceans.
Cindy has an MSc in Sustainability and Business Practice and was formerly MD of the Blue Marine Foundation and CEO of Cambridge Science Centre.

May 9, 2023 • 27min
Why Support Plant-Based Food Industry? | Sanjay Sethi | Executive Director, Plant Based Foods Industry Association (PBFIA)
Physical health is garnering a lot of interest from all age groups today. So, is the concern towards the environment. People are striving to adopt healthy lifestyle habits, and food habits form a large chunk of them. We hear about vegan influencers on social media. But what is a vegan diet? Why should we avoid a meat-based diet when it offers us some healthy nutrients? We have your answers covered in today’s discussion with Sanjay Sethi who handles the Plant-Based Foods Industry Association of India.
[00:31] - About Sanjay Sethi
Sanjay is an executive director of the Plant-Based Foods Industry Association (PBFIA).
He is the founder of Roots and Shoots.
He has over four decades of global corporate leadership and entrepreneurial experience in publishing, media broadcasting, and education.

May 9, 2023 • 23min
Home Services Under One Umbrella | Abhaya Gupta | Co-Founder and CEO, Nestofix
With a healthy startup environment in the country, a lot of entrepreneurs come up with new ideas every day. But what guarantees the success of an organization? Besides the uniqueness of the idea, and the problem they are solving, the clearly laid down process is critical. Founders should be able to communicate to their team the process they will follow to address the issue at hand. This ensures proper analysis of the service and the feedback helps in improving the processes over time. In this episode, we discuss how Nestofix has found its market in tier 2 cities due to the detailed processes that the company employees follow.
[00:34] - About Abhaya Gupta
Abhaya is the co-founder and chief executive officer of Nestofix, a one-stop solution for all your home services.
He started his career with Asian Paints.
He holds extensive experience in sales & distribution.

May 9, 2023 • 27min
What Goes In Making A Podcast? | Melinda Wittstock | CEO and Founder, Podopolo
Podcasting has gained much attraction over the past few years, but this creative content medium comes with its set of challenges. As the audience of every podcast remains very niche, the podcasters find it difficult to cope with the monetary side of it, and hence, comes a problem of consistency. Understanding the audience is critical for the success of any podcast. In today’s episode, we discuss in detail the nitty-gritty of the podcast industry and how Podopolo, a podcast platform, is revolutionizing the industry.
[00:35] - About Melinda Wittstock
Melinda is the chief executive and founder of Podopolo.
She is a five-time serial entrepreneur and a visionary-conscious leader who has built five innovative businesses.
Melinda is an award-winning journalist for some of the world's leading media brands, including the BBC Times of London, ABC, CNBC, and Financial Times.

May 8, 2023 • 26min
Technology and Trading | Manjusha Tipre | Co-founder, Zero Beta and Yala Labs
In today’s episode of The Brand Called You, we have a distinguished guest, Ms. Manjusha Tipre, who calls her an entrepreneur with a passion for deep technology business. With her role heavily involved with finances, we discuss in depth how the emerging technologies are impacting the financial trading world.
[00:17] - About Manjusha Tipre
Manjusha is the co-founder and chief revenue officer of Yala Labs.
She is the co-founder and executive director of Zero Beta.
She is also a co-founder of Meridian Labs.

May 8, 2023 • 25min
Understanding Brand Relevance & Innovation | Mike Maddock | Founder, Maddock Douglas, Flourish Forums and McGuffin Creative Group
Entrepreneurship is seen as a risky affair. Now, imagine the risk-bearing attitude of entrepreneurs who launch multiple businesses. Today, we speak to one such talented entrepreneur who has founded three different organizations. We speak to him about the importance of innovation and techniques and skills for brand building and sustenance. We also discuss the importance and roles of forums to help leaders cope with pressures and become better at decision-making.
[00:36] - About Mike Maddock
Mike is the founder of Maddock Douglas, Flourish Forums, and McGuffin Creative Group.
He is an entrepreneur, a keynote speaker, and a CEO coach.
Mike is also a best-selling author.


