Building a brand is a crucial aspect of any business. It is the foundation on which a company's reputation, recognition, and loyalty are built. A brand is more than just a name or a logo; it is the sum total of a company's values, personality, and offerings. A well-built brand can differentiate a business from its competitors, communicate its unique value proposition, and connect with its target audience. In this episode, Lisa Perry, a senior director of product marketing and brand strategy based in California discusses her career journey, working with various industries. She also shares insights into building successful brands.
00:33- About Lisa Perry
The Brand Called You