The Brand Called You

Dive into an insightful conversation with Gordon Euchler, the visionary founder of Spikes, as he shares his journey from advertising to pioneering innovation consultancy. Learn how Spikes help companies bridge the gap between claiming customer centricity and truly embodying it, uncovering the keys to excitement in branding. Discover the transformative power of data-driven insights and creative strategy in crafting brand excitement profiles, and explore the evolving landscape of brand consultancy in the digital age. Gain valuable advice for small businesses on building impactful brands on a limited budget. Join us in unraveling the secrets of captivating audiences and driving brand success in today's dynamic market. 00:31- About Gordon Euchler Gordon is the founder of Spikes, which is an innovation consultancy. Gordon is also the founder of The 30 Minute - University of Planning. He is a board member at Account Planning Group Germany.

Dive into an insightful conversation with GS Ramesh, Chairman of Layam Group, as we explore Ramesh's journey from the Tata Group to founding Layam Group. Ramesh shares his experiences, challenges, and successes in building a diverse and impactful organization, emphasizing the importance of transparency, adaptability, and empowering individuals. Discover how Layam Group is not only shaping the future of contract manufacturing in India but also transforming lives by providing opportunities to thousands of individuals from diverse backgrounds. 00:38- About GS Ramesh Ramesh is the chairman of the Layam Group.  He was confirmed and conferred with the Managerial Excellence Award by the Madras Management Association.

In a rapidly evolving world, where travel is both a necessity and a luxury, innovative solutions are reshaping the way we navigate our journeys. Enter Hannes Bos, the CEO of TravelGenius Private Limited, a visionary leader dedicated to transforming travel intelligence. With a global perspective shaped by living in 11 countries across the globe, Hannes brings a wealth of experience and insight to the table. Join us as we delve into his journey, exploring the intersection of technology, sustainability, and empowerment in the world of travel. [00:40 ] - About Hannes Bos Hannes is the Chief Executive Officer and Founder of TravelGenius Private Limited. He is the Chief Executive Officer and Founder of SpotQuest. He is a global adviser of Billion Strong.

In a world where health is paramount, accurate assessment tools are key to preventive care. Enter the Body Volume Index (BVI), a groundbreaking innovation reshaping how we measure and understand individual health risks. Developed by Richard Barnes, CEO and Founder of Select Research Limited, BVI offers a transformative approach to health assessment by considering body shape and weight distribution. Let's delve into this game-changing technology and its implications for the future of healthcare. [00:22] - About Richard Barnes Richard is the CEO of Select Research Limited. He has been a pioneer in measuring body shape in 3D for over 25 years.

In this amazing conversation, Claudia Escuillié shares her unique journey as a polymath, delving into the realms of mathematics, physics, architecture, and philosophy. With an innate ability to perceive patterns from a young age, Claudia's insatiable curiosity has led her to explore the interconnections between diverse fields of knowledge. From her early fascination with understanding the world through patterns to her pivot into architecture for its multidisciplinary nature, and her current pursuit of mathematics and physics, Claudia's path is a testament to the power of combinatorial thinking. Join us as we navigate through her explorations of theoretical concepts, practical applications, and her quest to unravel the fundamental links between all facets of knowledge. 00:08- About Claudia Escuillié Claudia has an interesting educational background and has obtained degrees in mathematics and physics. She also obtained a degree in philosophy and Architecture.

In a compelling interview, Chief Economist Jeffrey Korzenik sheds light on the transformative power of second-chance hiring explored in his latest book, 'Untapped Talent: How Second Chance Hiring Works for Your Business and the Community.’ From dispelling misconceptions to highlighting the economic and societal benefits, Korzenik delves into the practicality and urgency for businesses to embrace this approach. Learn how Second Chance Hiring not only addresses workforce shortages but also tackles intergenerational poverty, fostering inclusive growth and community development. Tune in to gain insights into the evolving landscape of workforce dynamics and the role of businesses in shaping a more equitable future. 00:33- About Jeffrey Korzenik Jeffrey is the chief economist and an author.  He's the author of a book titled ‘Untapped Talent: How Second Chance Hiring Works for Your Business and the Community’.  He's a regular guest on CNBC, Fox, Business News, and Bloomberg TV.

In a compelling conversation with Mo Sattar, Head of Global Campaigns and Brand & Needbuilding at BSH Home Appliances Group, we delve into the evolving landscape of global branding and marketing. From understanding cultural nuances to leveraging technology and the impact of sports partnerships, Sattar shares valuable insights and predictions for the future of marketing. Discover how AI is revolutionizing brand optimization, the importance of tailoring marketing efforts to diverse cultures, and the enduring influence of sports on brand loyalty. Join us as we navigate the complex world of modern brand strategy with one of the industry's seasoned experts. 00:34- About Mo Sattar  Mo Sattar is the head of Global Campaigns and Brand & Needbuilding at BSH Home Appliances Group. He is a globally experienced senior executive with a broad track record of delivering results across both emerged and emerging markets. Mo holds an undergraduate degree in Social Sciences, a Post-Graduate Degree in Law, as well as an MBA. 

Delve into the profound parallels between nature's lessons and leadership mastery as Oleg Konovalov shares insights from his book, "The Fisherman’s Path to Leadership: 224 Lessons from the Wisdom of Nature,” Konovalov navigates through storms, team dynamics, and strategic decision-making, emphasizing the significance of vulnerability, simplicity, and sustainability in leadership. Join the journey of self-discovery and growth, and learn to harness the power of mindset to become a visionary leader in any realm of life. 00:36- About Oleg Konovalov Oleg is a global thought leader, consultant, and C-suite coach, as well as a DaVinci visionary leadership coach.  He's the author of two books The Fisherman's Path to Leadership: 224 Lessons from the Wisdom of Nature and his other books are The Vision Code, Leaderology, Corporate Superpower, Organisational Anatomy, and Hidden Russia. He's been rated amongst the top 10 most inspiring global thought leaders.

Join us as we delve into the inspiring journey of Vandana Vijay, the founder and CEO of Offbeat Tracks, a platform revolutionizing travel experiences in India. From her childhood in a defense family to her passion for exploration, Vandana shares how her experiences shaped the inception of Offbeat Tracks. Discover the essence of her company's mission, which focuses on preserving indigenous knowledge and traditions while offering unique and immersive travel experiences. Learn about the role of experiential travel in fostering cultural understanding and the exciting destinations and adventures that Offbeat Tracks has in store for travelers. Get ready to embark on a journey of discovery and connection with India's rich heritage and hidden gems. 00:33- About Vandana Vijay Vandana is the founder and chief executive officer of Offbeat Tracks. She is a TEDx speaker, an Ex-Facebook Employee, and an All India UPSC CDS First Rank holder.

Delve into the inspiring journey of Yusuf S Galabhaiwala, Director of Ops at Galalite Projection Screens and Founder of Honey All Day. From the inception of GalaLite in 1959 by his grandfather to modern innovations in screen technology, Yusuf shares insights into the evolution of the business. Learn how Galalite transitioned from cotton to cutting-edge materials, embracing automation and R&D. Explore the motivation behind the launch of Lumina Screens for home theaters. Additionally, discover the origin story of Honey All Day, born out of a quest to promote natural honey consumption in India. Gain valuable lessons on entrepreneurship, including the importance of implementing systems for business freedom. Join us as we unravel the multi-faceted journey of Yusuf S Galabhaiwala in this captivating discussion. 00:36- About Yusuf S Galabhaiwala Yusuf is the director of operations of Galalite projection screens.  He is also the founder of Honey All Day.