Dive into an insightful conversation with Gordon Euchler, the visionary founder of Spikes, as he shares his journey from advertising to pioneering innovation consultancy. Learn how Spikes help companies bridge the gap between claiming customer centricity and truly embodying it, uncovering the keys to excitement in branding. Discover the transformative power of data-driven insights and creative strategy in crafting brand excitement profiles, and explore the evolving landscape of brand consultancy in the digital age. Gain valuable advice for small businesses on building impactful brands on a limited budget. Join us in unraveling the secrets of captivating audiences and driving brand success in today's dynamic market.
00:31- About Gordon Euchler
Gordon is the founder of Spikes, which is an innovation consultancy.
Gordon is also the founder of The 30 Minute - University of Planning.
He is a board member at Account Planning Group Germany.
The Brand Called You