The Renegade Lawyer Podcast

Gyi Tsakalakis is one of America's greats in digital marketing for lawyers. But it's almost unfair to include the limiter "digital." Gyi understands marketing! He also understands that the internet is a media through which lawyers market. It's one media amongst many.Our discussion topics include:Steps to take if you have just started your own law firm and are starting your marketing program, including digital, from scratch;Why the habit of putting value into the world, first, matters;What new lawyers should never include in their online biography;Why your marketing should have multiple ways for the prospect to reach out to you;How some very experienced lawyers are leaving tons of money on the table;Why you should make sure you hunt down Michael Mogil's recent interview with Conrad Saam (Mockingbird);What lawyers should understand before approaching any digital marketing/web vendor.Learn more about Gyi at https://gyitsakalakis.com/Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Ben Glass has written over 20 books, ranging from the "Ultimate Guide to Car Accident Cases in Virginia," to mindset books available only to his clients and friends ("The Live Life Big Journal") and even a book for Teenage Soccer Referees.Today he and Michael DeLon (PaperBack Expert) discussVisioning for your life even when you don't have a clue as to how you will get there;How to create a book without writing a word;How Ben's very first book was actually created and "published";The power of your own story (the one marketing asset that no one can steal from you);How to fight Goliath with a book;Why books are the best gifts ever;The psychological message that a book you author sends to your prospects.Michael DeLon is a renowned marketing coach, strategist, and book publisher. Michael has worked directly with business owners across the country to both establish and market their credibility for over a decade. He is also an Amazon #1 Best-Selling author.For more on Michael, visit https://paperbackexpert.com/Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

"Literally, from day one for us, and we use Intaker both at the Ben Glass Law website and at the Great Legal Marketing website. It, it has worked. And what we like about it is that we have designed, it's AI with thinking, with human thinking to create an extraordinary experience for the consumer who is shopping for an attorney online." -- -- Ben GlassThis is the amazing story of how an idea for a new kind of chat software in legal came to be, and how the company, Intaker is starting to dominate the world of chat in the legal industry.A wide-ranging discussion wth Joe Ruotolo, Intaker's director of strategic partnerships. We discuss: what events you really need to be at if you want to be in a room of entrepreneurial lawyers;why lawyers who aren't paying attention to what the mega advertisers are doing with tech may soon find themselves out of work;how intake can be your lead management software, in addition to being your non-human chatbox (and why this is so good for solo and small firm lawyers)How Intaker is managing it's growth rate and how it onboard new law firm's to its community.How a chance conversation on the day he walked out of his old job lead to the job of Joe's dreams.Mentions include:Infusionsoft/Keap Smith AI (virtual receptionists)PILMMA coachingGreat Legal Marketing membershipCasePeer Case Management.Joe Ruotolo is the Strategic Partnerships Manager at Intaker. Joe has a background in Stem, and holds multiple degrees within that field. He boasts years of experience in providing legal marketing agencies, entrepreneurs, legal tech companies the tools and information needed to excel in the most value to their clients.For more on Joe, visit https://intaker.com/home/Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is a classic presentation from at Great Legal Marketing Summit. Listen to this one for marketing principles and ask yourself "am I still falling for all those lies the Marketing Vultures are telling me to make a sale?" Hopefully not! On this episode: The Ben Glass backstory.How I fell for marketing vulture tricks early onThe $299 investment that changed my life.How I marketed when I had no moneyWhat you must do once the marketing starts working very wellHave an interesting story to tell or a service that will change lawyers' lives? Reach out to me at Ben@benglasslaw.com and we can discuss an episode for you!Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Ashley Rawlins (aka "Car Crash Ash") spent the first eight months of her legal career as the managing partner in a law firm she soon discovered was living in the world of unethical conduct. Disgusted by what she saw, she walked out - without a business plan but with a fierce determination to succeed and to build a practice where the client is well-served.She's now famous in San Diego, building what is in large part a low overhead, tightly managed, and profitable law firm, doing work she loves with people she likes for people she likes. In this episode, Ashley reveals what has worked best for her as she builds her brand in a highly competitive marketplace for personal injury lawyers.Mentions:Ashley's LinkedIn profileRenegade Lawyer Marketing (Book)Harlen SchillingerGreat Legal MarketingYou Can't Teach Hungry (Book)Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

According to many reports, most lawyers just aren't all that happy with their lives. Many don't make a lot of money, hate the work they do, don't like the teams the have hired, and are doing work for clients they don't like.That life is miserable yet the "leaders" in the profession largely don't have a good answer to this, preferring the "well, you knew what you were signing up for when you went to law school, didn't you" argument.Lawyers should be building their own empires and putting themselves and their own lives first. In this podcast, I give my argument for why. Agree or disagree? Comment or send me an email at Ben@BenGlassLaw.com.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Another classic from the Great Legal Marketing vault. A discussion with long-time GLM members Rep and Simone DeLoach and Rep's experience coming into his father's very well-established law firm in Florida and making his own mark on the world. We talk about print newsletters, seminars and webinars and the whole experience of coming into a law firm owned by one of your parents. We also discuss the eternal question of "just how much do I disclose to associates who are working for me about the inner workings of the law firm?"Rep DeLoach is an accomplished attorney & author; he has been practicing for over twenty years in the elder law field, and is a member of many associations and organizations. Simone is a business development and marketing professional with twenty years of experience. In her years of experience she has mastered her craft and provides expertise to her field.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

When lawyers, doctors or other professionals seek out "coaching," its usually an effort to solve a marketing problem. Everyone wants more patients, more clients. Marketing and sales are actually pretty easy problems to solve - but better marketing won't get you where you probably want to be until you change your mindset about yourself, the profession, and what "happiness" and "success" mean for you. A great coach will ask (1) where are you today? and  (2) where do you want to go?It's a harder question to answer than you might think. On this podcast Ben Glass and Ginger Bratzel talk about what you need to get right, internally, so that better marketing won't make your life worse. As always, leave us a review/feedback if you like what you are hearing on the Renegade Lawyer podcast!Dr. Ginger Bratzel was a practicing dentist for over 15 years; she is the chief strategist and owner of Rio Grande DATP LLC, as well as the president of Red Box Management Services. Dr. Bratzel provides support to dentist offices to help grow their practice and reach more clients.  She has been featured on MSNBC, USA Today, CBS Money Watch, and more. For more information visit https://gingerbratzel.com/Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

In another "classic" episode, Ben Glass and his mentor, Dan Kennedy talk about the realities of being the leader of a law firm. When you run a law firm you demonstrate that you are different from 95% of all lawyers. As a law firm leader, your habits and practices about managing your time must be in the superior range as you cannot afford to have your time wasted. Ben and Dan talk about some of the strategies that have made them both very successful in their fields. To some this may sound "ruthless." To those of us who understand it this is pure gold.Dan Kennedy is the founder of Magnetic Marketing and is a legend in the marketing industry. Dan's Magnetic Marketing System has helped millions of entrepreneurs across the world find success. He has written over 30 books, has delivered thousands of speeches, and has been featured in various magazines such as Forbes. For more about Dan visit https://magneticmarketing.com/Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Ben Glass and Alex Valencia, of We Do Web, talk SEO for lawyers in this ultra competitive digital marketing world. Alex delivers on the “5 Pillars of Digital Marketing” and why lawyers should stop blogging right now. Ben wonders “haven’t lawyers written everything they could possibly write on the law and didn’t they do that 10 years ago?”Alex Valencia is a marketing specialist and co-founder of We Do Web Marketing. A driven and successful entrepreneur, Alex leverages his digital marketing experience to devise successful marketing plans for his clients. Thanks to Alex's dedication to his craft, We Do Web has grown into a respected and go-to marketing solution for struggling entrepreneurs. For more information visit https://www.wedoweb.com/Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.