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The Renegade Lawyer Podcast

The Story of a Legal Tech Startup - How Intaker Is Changing the Face of Chat for Legal

Apr 3, 2023
47:49

"Literally, from day one for us, and we use Intaker both at the Ben Glass Law website and at the Great Legal Marketing website. It, it has worked. And what we like about it is that we have designed, it's AI with thinking, with human thinking to create an extraordinary experience for the consumer who is shopping for an attorney online." -- -- Ben Glass

This is the amazing story of how an idea for a new kind of chat software in legal came to be, and how the company, Intaker is starting to dominate the world of chat in the legal industry.

A wide-ranging discussion wth Joe Ruotolo, Intaker's director of strategic partnerships. 

We discuss:

  1.  what events you really need to be at if you want to be in a room of entrepreneurial lawyers;
  2. why lawyers who aren't paying attention to what the mega advertisers are doing with tech may soon find themselves out of work;
  3. how intake can be your lead management software, in addition to being your non-human chatbox (and why this is so good for solo and small firm lawyers)
  4. How Intaker is managing it's growth rate and how it onboard new law firm's to its community.
  5. How a chance conversation on the day he walked out of his old job lead to the job of Joe's dreams.

Mentions include:

  1. Infusionsoft/Keap 
  2. Smith AI (virtual receptionists)
  3. PILMMA coaching
  4. Great Legal Marketing membership
  5. CasePeer Case Management.

Joe Ruotolo is the Strategic Partnerships Manager at Intaker. Joe has a background in Stem, and holds multiple degrees within that field. He boasts years of experience in providing legal marketing agencies, entrepreneurs, legal tech companies the tools and information needed to excel in the most value to their clients.

For more on Joe, visit https://intaker.com/home/

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.




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