

Tech Sales Insights
Randy Seidl
Technology Sales, Sales Management, and Sales Leadership insights and best practices, by a community of global best practitioners. Learn more at SalesCommunity.com
Episodes
Mentioned books

Apr 21, 2021 • 40min
E26 - Curve Benders with David Nour
He is a senior leadership/board advisor, educator, executive coach, and bestselling author. Internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change, he is the author of eleven books, including bestsellers Relationship Economics® (Wiley) and Co-Create (St. Martin’s Press), as well as the forthcoming Curve Benders (Wiley, 2021). He serves as a trusted advisor to global clients and coaches corporate leaders and is an adjunct professor at the Goizueta Business School at Emory University. He was recently named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists.
A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, his unique insights have been featured in various prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He’s also the host of the popular Curve Benders podcast.
Born in Iran, he immigrated to the U.S. as a teenager with $100, limited family ties, and no fluency in English. He graduated from Georgia State University with a bachelor’s degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University.
Join Randy Seidl on this episode of the Tech Sales Insights Podcast with co-host, David Nour.
BTW,
Nour will be Randy's guest on Tech Sales Insights LIVE today at Noon ET, so join us on LinkedIn, Facebook, YouTube, and Twitter.
We turn the show notes from these podcasts into more in-depth articles, so check them out in the Sales Community.
We have several fabulous guests coming up in the next several weeks, so hope you'll subscribe to Tech Sales Insights wherever you consume podcasts.
Send in a voice message: https://anchor.fm/salescommunity/message

Apr 14, 2021 • 43min
E25 - Business Case Focus with Greg Scorziello
Join David Nour and Randy Seidl on this episode of the Sales Community's Tech Sales Insights Podcast with Greg Scorziello from London, UK.
Greg is a highly effective leader with over 30 years of experience creating and building international operations for early-stage and mid-size companies such as EMC when it was a sub 100 person entity.
Listen to learn how Greg helps leaders quantify the strategic value and commercial impact that their solutions/services deliver to their clients. His proven methodology has enabled businesses to increase average order size and gross profit by up to 10x which in turn has a material impact on accelerating business growth.
Greg is also our Tech Sales Insights Live on LinkedIn today at Noon ET - Join us!
Show notes from this podcast will be featured in the Sales Community.
Send in a voice message: https://anchor.fm/salescommunity/message

Apr 7, 2021 • 41min
E24 - Coaching the Five C's with Cheryl Cook, Dell Technologies
Join David Nour and Randy Seidl for this episode of the Sales Community Tech Sales Insights podcast with Cheryl Cook, SVP of Global Partner Marketing at Dell Technologies.
Beyond her main global responsibilities for branding, partner program marketing, channel events, partner communications, and MDF/BDF program investments and execution, Cheryl drives long-term partner marketing strategy, together with Global Alliances, OEM, and global and regional business teams. A vocal advocate for the partner community, Cheryl is a 20+ year partner veteran, known as an innovative, collaborative leader who creates compelling business solutions that accelerate partners’ success.
Prior to her current role, Cheryl served as Vice President, Global Channels and Alliances, leading channel strategy for the company worldwide. Her responsibilities included setting Dell’s partner strategy company-wide, as well as developing and executing channel programs, training, certification, and global marketing programs that enabled partners to grow their business with Dell. Cheryl and her team contributed to the growth of Dell’s global channel business from 33% to over 40% of Dell’s total revenue. Prior to running Dell’s channel business, Cheryl served as Vice President of Enterprise Solutions, where she was responsible for the go-to-market strategy and execution for Dell storage, server, networking, and related software businesses.
Cheryl has more than 25 years of IT and high-tech experience. A contributor to Fortune Magazine’s 50 Most Powerful Women’s community, Cheryl is an active proponent of women in business and technology. Cheryl is the founder and executive sponsor of the Dell Technologies Women’s Partner Network, an initiative that supports and empowers our community of women partners. Cheryl also contributes to Dell’s Women in Action and Dell Women's Entrepreneur Network. Honored by CRN numerous times as one of the Power 100 Women of the Channel, 50 Most Influential Channel Chiefs and Top 100 Channel Sales Leaders, as well as Channel Partners Top Gun 51, Cheryl serves on the board of directors for ARC Document Solutions, is a member of Channel Focus Club 50 and holds a Bachelor of Science in Computer Science from the University of Florida.
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Mar 31, 2021 • 38min
E23 - Two Winners in Every Deal with Colin Mahony, Vertica
He leads the Vertica business for Micro Focus, helping the world's most data-driven organizations leverage and monetize their business data through advanced analytics and machine learning. Founded in 2005, Vertica offers one of the industry's most advanced analytics platforms for ingesting, processing, and storing large volumes of continuously flowing information.
In 2011, he joined HP as part of the highly successful acquisition of Vertica and took over as VP and GM of HP Vertica, where he guided the business to remarkable annual growth and recognized industry leadership. Prior to Vertica, he was VP at Bessemer Venture Partners, primarily focused on enterprise software, telecom, and digital media investments. Prior to Bessemer, he worked at Lazard Tech Partners and was a Senior Analyst at the Yankee Group.
He earned an MBA from Harvard Business School and a Bachelor's degree in Economics with a minor in Computer Science from Georgetown University.
Join David Nour and Randy Seidl on this episode of the Tech Sales Insights podcast with Colin Mahony.
Send in a voice message: https://anchor.fm/salescommunity/message

Mar 24, 2021 • 40min
E22 - Leading From Within with Craig Hinkley, WhiteHat Security
He joined WhiteHat Security as CEO in early 2015, bringing more than 20 years of executive leadership in the technology sector. In this role, he is driving customer-centric focus throughout the company, broadening WhiteHat's global brand and visibility beyond the application security space and security buyers, to the world of the development organization and DevSecOps approach to application development.
Prior to joining WhiteHat, he served as VP and GM of the LogLogic business unit for TIBCO Software, where he was responsible for global field sales and operations, client technical services, engineering, R&D, product design, and product management. Before TIBCO, he served as the GM of HPE's Networking Business in the Americas. Earlier in his career, he held positions at Cisco Systems and Bank of America.
He earned a bachelor's degree in Information Technology from the Swinburne University of Technology in Australia.
Join David Nour and Randy Seidl on this episode of the Tech Sales Insights podcast with Craig Hinkley.
BTW, three quick points:
Craig will be our guest on LinkedIn Live, today at Noon ET - hope you'll join us.
We turn the show notes from these podcast interviews into more in-depth articles, so check them out on Sales Community.
We have some fabulous guests joining us in the coming weeks including Greg Scorziello, Keegan Riley, Mary Beth Vassallo, and Cheryl Cook, so hope you'll subscribe to the #TechSalesInsights wherever you consume podcasts.
Send in a voice message: https://anchor.fm/salescommunity/message

Mar 17, 2021 • 33min
E21 - Grit, Passion, and Intellectual Curiosity with Andrew Ettinger, Astronomer
He is currently the Chief Revenue Officer of Astronomer which is the commercial developer behind the popular open-source project Apache Airflow. With a deep passion for helping emerging and disruptive technology companies build sustainable teams that thrive and deliver significant value to the marketplace, he has a long track record of sales success. He most recently spent 10 years at Pivotal Software leading them from $0-500M in ARR in 4 years to an IPO. He is very active in the start-up community both investing and advising companies on the best Go-To-Market strategies and plans to effectively build, operate, and scale organizations.
Join Randy Seidl and David Nour on this episode of the Sales Community's #TechSalesInsights podcast with Andrew Ettinger.
BTW, three quick points:
Andrew will be our guest on LinkedIn Live today at Noon ET. Join us for a live "Ask Me Anything" session.
We turn these podcast interviews into more in-depth articles, so check them out at SalesCommunity.com
We have some fabulous guests joining us in the coming weeks, so hope you'll subscribe wherever you consume podcasts or at SalesCommunity.com/Events.
Send in a voice message: https://anchor.fm/salescommunity/message

Mar 10, 2021 • 32min
E20 - Three 'Ships' with Jennifer Haas
Chief Revenue Officer / Executive Vice President of Sales and Marketing, Jennifer Haas, is known for building, scaling and leading high-performance teams focused on profitable revenue growth, customer success, and operational excellence. For two decades, she has had the honor of holding progressive global leadership positions in Fortune 100 companies and start-ups in the technology and healthcare sectors. She brings with her a deep understanding of the sales process, a willingness to roll up her sleeves, and a calculated approach to leadership. She has a unique mix of big company pedigree and entrepreneurial fortitude with well-rounded business acumen.
Most recently, Haas went from leading a national Business Development team in a $1.6B segment of the $40B tech company Oracle to having P+L responsibility as the CRO / EVP of Sales and Marketing for a SaaS company focusing on digital medicine in the healthcare market.
Haas serves on the board of Mama Hill’s Help and was the Chairman of the Oracle Rep Advisory Board. She is a regular panel participant and speaker in the tech space and the partner community. Haas has a B.S. from the University of Washington and has completed executive education at UW Foster Business School for Corporate Governance and MIT for Financial Leadership.
Haas makes her home in Orange County with her husband and stepson. Passions include international travel, boating, hiking, and giving back. She is a healthy lifestyle and vibrant real food advocate and a masters swimmer. Certified in Scuba and a capable yacht captain.
Join Randy Seidl and David Nour on this episode of The Sales Community #TechSalesInsights podcast with Jennifer Haas.
Don't forget, three quick points:
Seidl and Nour host each week's guest on a live Q&A live stream on LinkedIn, YouTube, and Facebook, so check out the SalesCommunity.com/Events or #TechSalesInsights for updates.
We turn the show notes from these podcasts into more in-depth articles, so check them out at SalesCommunity.com.
We have some fabulous guests joining us in the next several weeks, so learn more at SalesCommunity.com/Events.
Send in a voice message: https://anchor.fm/salescommunity/message

Mar 3, 2021 • 41min
E19 - Mission-Driven Founders with Ed Sim, Boldstart Ventures
He is the founder of boldstart ventures, a day one partner, and a true believer in developer first and SaaS founders. boldstart is often the first investor working closely with technical founders at company formation. He is currently a board member/observer of Snyk, Kustomer, BigID, Env0, and Cycle. Notable first check investments include Superhuman, Security Scorecard, and Front. He previously co-founded Dawntreader Ventures where he led first-round investments in LivePerson (NASDAQ: LPSN), GoToMeeting (acq. By Citrix), and Greenplum (Pivotal Software). He has a BA in Economics from Harvard.
Join David Nour and Randy Seidl on this episode of the #TechSalesInsights podcast with Ed Sim.
Three quick points:
Ed will be our guest on a livestream Q&A on Linkedin, Facebook, and YouTube - Wed, 3/3 at 2 PM ET - Join Us
We turn the show notes from these podcasts into articles, so check them out on SalesCommunity.Com
We have some fabulous guests coming up, such as Jennifer Haas, Andrew Ettinger, CRO at Astronomer, Craig Hinkley, CEO at White Hat Security, Mary Beth Vassallo, VP & GM of North America at NextThink, and Keegan Riley, CRO at SysDig. Stay up to date at SalesCommunity.com/Events
Send in a voice message: https://anchor.fm/salescommunity/message

Feb 24, 2021 • 32min
E18 - Personal Accountability with Peter Quirk, HPE
He is a VP/GM of Top Accounts, responsible for HPE’s Hybrid IT, Intelligent Edge, Software, and Services. His organization spans 84 countries and owns all aspects of the HPE customer relationship. The accounts are led by the Enterprise Account Executives (EAE), Enterprise Account Manager (EAM), PointNext, Storage, and Server Specialists. The EAEs & EAMs are responsible for the executive relationship and coordinating the HPE specialists who in turn, work with our clients to transform, manage, and evolve businesses to take advantage of their traditional IT assets and the Cloud. By harnessing Hybrid IT, the Intelligent Edge, and flexible consumption models securely, customers create significant business value. His team is accountable for more than 1.3+ billion in revenue, interfacing across HPE's global business units, ensuring strong synergies between product and service teams, to bring the full power of the HPE portfolio to customers globally.
Prior to joining HP, he spent four years at CommVault Systems (CV), where he held the District Sales Manager role for the Northeast; Before CV he spent six years at EMC / Legato Systems where he was the AVP Sales Northeast. As part of the EMC software group, he was responsible for managing sales of the company's Information Management Software and Infrastructure Software product offerings. Prior to EMC as President of The Edward S. Quirk Co., he managed all aspects of the commercial & retail tire business for nine years. He started his career in technology at Computer Associates International, Inc. as a field account manager, and soon became a Sr. account manager.
He is a graduate of Boston College where he received a B.S. degree from the Carroll School of Management.
Join Randy Seidl and David Nour on this episode of The Sales Community #TechSalesInsights podcast with Peter Quirk.
Don't forget, three quick points:
Seidl and Nour are hosting Peter for a live videostream interview, so check out the SalesCommunity.com/Events or #TechSalesInsights for updates.
We turn the show notes from these podcasts into more in-depth articles, so check them out at SalesCommunity.com.
We have some fabulous guests joining us in the next several weeks, so learn more at SalesCommunity.com/Events.
Send in a voice message: https://anchor.fm/salescommunity/message

Feb 17, 2021 • 29min
E17 - Action-Oriented Executives with Ken Dougherty, Dell EMC
He is the Vice President, Americas Enterprise Preferred Sales at Dell EMC. In this role, he oversees the go-to-market strategy and field sales organization for a $1.5 billion business across the Dell Technologies portfolio.
He brings over 20 years of experience leading sales at storage and enterprise software companies. He excels at building high-performance sales teams and driving significant revenue growth. Prior to joining Dell EMC, he served as Vice President of North America Sales at Kaminario leading direct and indirect sales. Prior to Kaminario, he led the HP Big Data sales organization for the Eastern U.S. and Canadian markets where his team delivered double-digit growth and consistently overachieved sales goals throughout his six-year tenure. In 2011, he was recognized as Global Sales Leader of the Year at HP. He also led the Eastern and Canadian Region at Compellent, establishing new markets and delivering triple-digit revenue growth. Ken began his sales career at StorageTek and spent 10 years in various sales and sales management positions.
Join Randy Seidl and David Nour on this episode of The Sales Community #TechSalesInsights podcast with Ken Dougherty.
Don't forget, three quick points:
Seidl and Nour are hosting Ken for a live video stream interview, so check out the SalesCommunity.com/Events for #TechSalesInsights for updates.
We turn the show notes from these podcasts into more in-depth articles, so check them out at SalesCommunity.com.
Our next guest will be Ricardo Di Blasio, the Chief Revenue Officer at CommVault - don't miss it, wherever you subscribe to podcasts or at SalesCommunity.com/Events.
Send in a voice message: https://anchor.fm/salescommunity/message