The Marketing Meeting with Itir Eraslan

This is the start of a special series on AI. Felix Oberholzer-Gee is sharing his thoughts on how AI will shift the way we do business and strategy. Felix Oberholzer-Gee is the Professor of Business Administration in the Strategy Unit at Harvard Business School. He is the author of the book 'Better Simpler Strategy' and the co-host of the podcast 'After Hours'. Felix Oberholzer-Gee on LinkedIn: https://www.linkedin.com/in/felix-oberholzer-gee-16424b4/ Listen to the After Hours podcast: https://harvardafterhours.com/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan https://www.linkedin.com/in/itireraslan/

What are the questions you should ask yourself before you go solo at work. Self-employment is a tempting career path, but it's not for everyone. Listen to this solo episode from Itir Eraslan if you are considering to start your own business. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/

We discuss brand strategy methodologies with Steph Egger. Steph shares a step-by-step process he follows on strategy projects as well as some great examples of brand positioning. Steph is a brand strategist with a background in human sciences, linguistics, and communications. Follow Steph Egger on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

Brand strategist Massimo Giunco joins the show to ask the important question: can marketing save the world? What has changed in marketing over the years? How can brands and marketing teams be a catalyst for positive impact? Why do brands need to stop greenwashing? Massimo worked for 25 years at Nike in various brand, marketing, and communications leadership roles. He is now helping other brands as a brand strategist and consultant. Follow Massimo Giunco on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan on LinkedIn.

We discuss influencer marketing with Patrick Janelle, the founder of Untitled Secret, a New York City-based talent management and creative agency. Patrick Janelle is best known for his lifestyle-focused Instagram account, @aguynamedpatrick. He was recently named Chairman of the American Influencer Council, a not-for-profit trade association led by and for career creators. He has been recognized by the New York Times and the Guardian as a top Instagrammer and was awarded the inaugural Fashion Instagrammer of the Year award by the CFDA. Patrick is a frequent host of dining events, cocktail parties, and gatherings around New York City and is a co-founder of The Liquor Cabinet, a mobile app dedicated to cocktail recipes. He recently launched and founded Untitled Secret, a talent management and creative agency dedicated to the support and development of artists and content creators. Patrick finds it hard to recommend just one coffee place in New York City, but there's a special place in his heart for Gasoline Alley in NoHo. Links to some of the influencer management tools he suggested: https://www.taggermedia.com https://www.fohr.co https://grin.co Follow Patrick on LinkedIn, Instagram, and TikTok. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

We discuss omnichannel experience and B2B marketing with Gwen Lafage, VP of Brand and Content at one of the fastest growing tech companies in the world, Sinch. Gwen is a creative, global marketing leader who has dedicated her career to building strong brands around the world. She spent 10 years in advertising, working on the world's leading B2C brands, before focusing on B2B marketing for tech companies in Silicon Valley and Stockholm. Follow Gwen Lafage on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan on LinkedIn.

We discuss how brands, strategy, differentiation, positioning is evolving in the new fast-paced era of marketing with brand expert Allen Adamson. Allen Adamson is an expert in all disciplines of brand. He is the Co-Founder and Managing Partner of Metaforce, a marketing and brand consultancy. For the past several years, Allen has been an Adjunct Professor at New York University's Stern School of Business. He also served many years as the Chairman, North America of Landor Associates, a global brand consulting firm where he worked with many iconic brands across industries. Allen's newest book, Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage to be published in 2023, focuses on the consumer experience as a competitive advantage. His previous books, BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead, and, most recently, Shift Ahead, are used as textbooks in higher education business programs across the country. https://www.metaforce.com Follow Allen Adamson on LinkedIn If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn

We discuss the Creative Strategy Framework with Emmy Award-winning strategist Douglas Davis. He has a unique approach to bridging strategy, design, and execution. Douglas Davis is the principal of the Davis Group LLC and the author of the book Creative Strategy and the Business of Design. He is the former Chair of the B.F.A. in Communication Design program at New York City College of Technology in Brooklyn and holds a B.A. in Graphic Design from Hampton University, an M.S. in Communications Design from Pratt Institute, and an M.S. in Integrated Marketing from New York University. douglasdavis.com Follow Douglas on LinkedIn If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn.

With Zineb Layachi, we look back on 2022 and share our predictions for Marketing in 2023. Zineb is the founder of Raise the Runway, co-founder of Mavens of Merch and PitchSLAP. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to early-stage startups. Follow Zineb on LinkedIn https://www.linkedin.com/in/zineblayachi/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/

B2B tech copywriter James Laurain joins us for an educational and entertaining episode. We talked about his research process, AI copywriting, templates, short vs. long copy, dealing with ADHD as a copywriter, industry misconceptions, and suggestions for every marketer dealing with copy. Follow James on LinkedIn If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn.