The Marketing Meeting with Itir Eraslan

Today's guest is Cathy McPhillips, Chief Growth Officer at Marketing AI Institute, and she's passionate about sharing how AI can power today's marketing efforts. We discuss the role of AI in marketing, particularly in the context of Cathy's work at Marketing AI Institute; where AI will have the most impact on marketing in the next few years; and why Cleveland is the place to be when it comes to AI in 2024! Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute. She leads growth efforts for the AI Academy for Marketers and MAICON, the annual Marketing AI Conference. With over 15 years of experience, Cathy is a seasoned marketing professional in the content and digital marketing space. Cathy is also a frequent speaker at industry events and a contributing writer to various publications. Cathy's book recommendations: Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer & Mike KaputChange Fatigue: Flip Teams From Burnout to Buy-In by Jenny Magic & Melissa BrekerUnLeadership: Make Building Relationships Your Business by Scott Stratten & Alison Stratten Cathy's niece Emilie's coffee shop in Cleveland: Emilie's Coffee House & Wine Bar. Find Cathy McPhillips on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

Liza Adams of GrowthPath Partners joins the podcast to talk about applied AI—moving beyond tactical uses and applying AI to improve efficiency, derive data-driven strategic insights, and personalize customer experiences. Liza shares the differences between generative AI and applied AI, what she teaches at her applied AI workshops, and how applied AI can help enhance go-to-market and strategic marketing initiatives. Liza Adams is an applied AI advisor and fractional CMO, working with B2B businesses. She has a proven track record and has held senior marketing executive roles at industry leaders like Smartsheet, Juniper Networks, Pure Storage, Brocade, Level 3, and Encompass Technologies. She accelerates responsible AI adoption by inspiring teams through real-life AI use cases, developing AI strategies, and planning AI operations as they evolve from exploration to integration. Liza focuses on helping marketing teams deliver strategic value and drive sustainable profitability. A prolific writer and public speaker, she is a recognized AI thought leader. Liza gets her matcha tea at Brewing Market Coffee in Boulder, CO. Her recommended book is Extreme Ownership by Jocko Willink and Leif Babin. Find Liza Adams on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

In an era when AI tools are being used to create better content every day, how a creative can stay relevant and grow? We discuss how branding has evolved (for better or worse!), as well as techniques and habits to unlock creativity, Radim’s book writing process, and practical tips for new writers. Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu Studio, an award winning branding and creative studio + Brand Nu Books an independent publishing imprint. Before finding his calling in the creative industry, Czech-born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist, and student of Economics and Business management. At the break of the new millennium, Malinic moved to the UK to explore the expansive music scene, only to find even a greater interest in art and graphic design. Since then, his eclectic interests have seen him working with some of the biggest brands, companies, and bands in the world. Clients include Harry Potter, London Film Museum, Decleor, Adidas, Dolby, WWF, and USAID, amongst many others. He is also a regular keynote speaker (Adobe Max, OFFF, FITC), guest lecturer, and brand ambassador. Radim Malinic on LinkedIn: https://www.linkedin.com/in/brandnu/ Radim's LinkedIn post on the myth of "do what you love": https://www.linkedin.com/posts/brandnu_powerofone-careerdevelopment-podcastshow-activity-7171441992713887745-V5dc The Artist's Way: A Spiritual Path to Higher Creativity by Julia Cameron: https://www.amazon.com/Artists-Way-Spiritual-Higher-Creativity/dp/1585421472/ What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith: https://www.amazon.com/What-Got-Here-Wont-There/dp/B000MGBNGW/ Jordan Rakei (the musician Radim mentions): https://www.jordanrakei.com/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/"

In this episode of our AI series, we discuss the future of marketing, the evolution of the marketer's role with AI, and the challenges and limitations of AI that marketers should keep in mind. How will AI tools be used to generate and optimize marketing content? Will we still need human creativity? how can we build trust with consumers regarding the use of AI in their marketing experiences? Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is the co-founder and Chief Data Scientist at TrustInsights.ai and the co-host of the award-winning Marketing Over Coffee podcast. Christopher makes his Aeropress and Turkish coffee at home. :) Find Christopher Penn on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

We discuss the future of marketing teams in the age of AI, as well as the fate of privacy, trust, and the user journey in light of machine learning advances. Paul Meinshausen is the founder and CEO of Aampe, a marketing automation platform for mobile apps. Paul Meinshausen on LinkedIn: https://www.linkedin.com/in/paulmeinshausen/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

In today's episode, we talk to Chris Hare about brand narrative—why it's a crucial part of strategy work, how it links to marketing, and how to build a narrative. Chris is the founder of The Storied Future, and he builds narratives that help CEOs advance their business strategies, elevate their executive brands, and transform their leadership. Chris Hare on LinkedIn: https://www.linkedin.com/in/hareforce1/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

This is the start of a special series on AI. Felix Oberholzer-Gee is sharing his thoughts on how AI will shift the way we do business and strategy. Felix Oberholzer-Gee is the Professor of Business Administration in the Strategy Unit at Harvard Business School. He is the author of the book 'Better Simpler Strategy' and the co-host of the podcast 'After Hours'. Felix Oberholzer-Gee on LinkedIn: https://www.linkedin.com/in/felix-oberholzer-gee-16424b4/ Listen to the After Hours podcast: https://harvardafterhours.com/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan https://www.linkedin.com/in/itireraslan/

What are the questions you should ask yourself before you go solo at work. Self-employment is a tempting career path, but it’s not for everyone. Listen to this solo episode from Itir Eraslan if you are considering to start your own business. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/

We discuss brand strategy methodologies with Steph Egger. Steph shares a step-by-step process he follows on strategy projects as well as some great examples of brand positioning. Steph is a brand strategist with a background in human sciences, linguistics, and communications. Follow Steph Egger on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

Brand strategist Massimo Giunco joins the show to ask the important question: can marketing save the world? What has changed in marketing over the years? How can brands and marketing teams be a catalyst for positive impact? Why do brands need to stop greenwashing?   Massimo worked for 25 years at Nike in various brand, marketing, and communications leadership roles. He is now helping other brands as a brand strategist and consultant. Follow Massimo Giunco on LinkedIn.  If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan on LinkedIn.