Mortgage Marketing Expert

In this episode I have an incredible conversation about content creation and social media with one of the best in the game, Kyle Draper. We cover talk about everything from audio content through podcasting and Clubhouse, to the how-to about video and why it's still one of the most powerful tools for building a big business. Kyle shares tactical tips on using video and social media to grow, and we peel back the layers to go a little deeper into the mindset side of marketing and building a strong personal brand. Kyle Draper a social media coach, National Speaker and host of the “The Social Media Mindset” which was recently released last month and has already made it into the top 150 on the Business Marketing lists in the US and Canada. Kyle helps mortgage and real estate professionals make money without spending money on ads, by coaching out to grow their social media organically. Find him on social: @coachkyledraper & check out his website: www.kyledraper.com If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

In this episode I sit down with Dave Sims to talk about ways to scale mortgage production through automation and what the right metrics are to focus on to win in today’s market. Dave Sims is the Founder & CEO of Floify, and as a veteran fintech software engineer, one of his many passions is identifying inefficiencies within industries and developing technology solutions that streamline common workflow processes and alleviate IT security concerns.  After developing and launching Flux, a software platform designed to manage file transfers and batch processing workflows for the banking and finance industries, Sims' focus later transitioned to the mortgage space. Having been inspired by his personal experiences with acquiring a mortgage, Sims set out to build a solution that would not only enhance the security of exchanging and managing sensitive borrower documents, but also make the process far more efficient. Floify, the industry’s leading mortgage automation platform, was the outcome of this effort. Since launching Floify in 2013, Sims has led his company from a simple self-funded and customer-funded concept into a robust loan origination solution that now supports more than 2,000,000 users via mobile and cloud-based digital mortgage offerings.  Sims continues to lead his robust team of software engineers, security experts, account executives, marketing professionals and other staff, and explore new partnerships with fellow industry leaders to ensure the solutions his company develops remain on the leading edge of technology. Check out the Floify platform: floify.com/ or on social media: facebook.com/floify If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

In this episode I get to chat with my good friend, and fellow Industry Syndicate founding member, Justin Konikow. He and I chat about his meeting-turned-relationship with Ryan Serhant, and how to initiate conversations to create genuine relationships. He also shares about showing people they matter creatively, the game changer of good morning routines, and how to absorb the Clubhouse experience to reshape and redefine yourself and your business. Justin Konikow is the one of the owners of Prime Real Estate Brokerage & Prime Media Productions. He founded those businesses with his wife with the intent of turning the industry upside down and coming at things from a completely fresh perspective. Using his platform and networks for the brand, he quickly became one of the biggest household names in Real Estate with over 100 million in sales last year alone and being involved in over 250+ transactions. Their Media company’s content production focuses on branding and sales & creates videos, podcasts, visuals, and articles; and have collaborated with some of the biggest names in business. Connect with him on social: @justin.konikow ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

In this episode I have a conversation with my friend Shannon Milligan, and we talk about the power of nostalgia in content, why to invest in rookie real estate agents, and what it takes for Realtors to trust you with their clients. She gives incredible advice on what to implement, and specific daily activities, to reach new levels of success. Shannon Milligan is an Associate Broker & Owner of RVA Home Team with eXp Realty. As a “40-something” and social media loving Richmond Realtor, Shannon has a passion for marketing and relationship building while utilizing video to create stories than resonates with potential clients. When Shannon is not selling real estate, you will find her building connections with fellow agents across the country as a co-founder of the successful Snap-pack Real Estate and Marketing Media Group on Facebook, and co-founder of REMM, a marketing mastermind for Realtors. Shannon is also a National Speaker having spoken at Inman, Virginia Association of Realtors, and on Live Video in Real Estate. She received the Video Star Award at eXp in 2017 and 2018, and was named, "19 Real Estate SnapChatters You Can't Help But Watch" by Inman News. She’s been featured on numberous podcasts and social media shows. Follow her on social media: @RVAHomeTeam and visit her website: www.rvahometeam.com ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

In this episode I talk with NYC luxury real estate broker Sean McPeak. We discuss innovative selling strategies in today's market environment, ways to solidify referral partner relationships with agents, and how close we are to cryptocurrency and tokenization of properties in real estate. Sean McPeak is the Founder of the McPeak Team at SERHANT in NYC, with over 11 years of experience working on globally recognized teams in the high-end luxury sector.  He has sold more than a half-billion dollars in resale and new development property, and he has a successful track record of negotiating some of NYC’s priciest listings. His keen perspective, professionalism, and commitment make him a trusted authority when guiding his clients during turbulent deals and markets. He is adaptable to specific client needs and goals, and he is attuned to the many personal, financial, and logistical challenges that go into any sale. Sean continues to innovate at SERHANT through his work on new development projects, helping developers adapt to the evolving marketing landscape and reach their ideal customers around the world. Developers seeking to take their properties in a new direction rely on Sean for his novel use of experiential marketing, social media, and digital channels to increase visibility and traffic. To learn more about Sean, follow him on Instagram @sean_mcpeak or go to: https://solo.to/mcpeak/ ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

In today’s episode I have a conversation about making an impact on social media with my new friend and growth powerhouse, Giselle Ugarte.  We discuss common misconceptions about Clubhouse; the availability of free, live master classes; and being intentional with objectives when using social media.  You’ll also hear about keys to building connections, how to have an impact on strangers who have never heard of you, and the importance of getting serious about using Clubhouse. Giselle Ugarte is the Founder & CEO of Action-Forward, an online performance firm created for influencers, entrepreneurs and thought leaders who want to use the power of social media to amplify meaningful business and communities. Giselle is a marketing director, motivational speaker, performance coach, and connects with hundreds of people a day as a social media influencer on Clubhouse, TikTok and Instagram. Giselle has a background as a radio personality, a television host and, at one point, a full-time blogger. She has held many roles, and often wears a lot of hats, but her mission is always the same: to give the advice, strategy, and tools to help your business grow.  For more information about Giselle, go to giselleugarte.com & use @giselleugarte to find her on social media. REGISTER FOR THE “THE SOCIAL BOSS LADY” event here: thesocialbosslady.eventbrite.com ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

In this episode I have my good friend Brian Covey as a guest, and he and I discuss the need for companies to implement new business models after the changes in business practices COVID required this past year.  We focus on what specific branches should have for their teams and integrating modern life into modern business.  We also get into the details of leadership, community, culture, and blending them into social media to acquire the connections you want. Brian Covey is a Regional VP at loanDepot and is very passionate about being part of a championship team, equipping those individuals with the tools to excel, leadership development & leading change in our industry. Growing up in Memphis, TN his love for the sport of soccer led him to travel the world, compete at the highest levels & experience so much that has shaped Brian into the husband, father & leader he is today. He started the Brian Covey Show podcast in 2020 to connect amazing people in his network to share their stores of overcoming adversity & setbacks and turning those into wins on & off the field. This led to Brian’s book “Conversations with Covey” being published, highlighting some of his favorite guests packed with inspiration, hope & actionable steps to help people win their game in life no matter where they are.  Brian is also a member of the Forbes Real Estate Council & serves on various committees. He has an amazing wife & 3 awesome kid. He also enjoys playing & coaching soccer & working out at Iron Tribe Fitness.  For more about Brian, connect with him on Instagram @thebriancovey or check out his website: www.thebriancoveyshow.com ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

In this episode I get to talk with Lou Diamond about the value of consistent communication patterns, how to use communication bridges to connect with people & getting your message across without wasting others' time. Lou Diamond is the Master Connector. He has over a quarter century of experience in sales, relationship management, business development and leadership coaching. He is an international keynote speaker, consultant, leadership & performance mentor, best-selling author, podcast & TV host and CEO of Thrive, helping businesses, top performers and brands thrive through the power of connecting. For more info go to: www.thriveloud.com & www.loudiamond.net ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

In this episode I have a conversation with Steve Castaneda and we talk about what mortgage & real estate pros can learn from tools in other industries, what kind of expectations clients have during the process, and how practice and preparation can maximize results. Steve Castaneda has been in the real estate and mortgage industry since 2004, closing $60M in volume in 2020 with just a single assistant. He has always built tools to improve efficiency and attributes his much of that to his latest project, Mortly. Mortly is a tool that helps loan offers generate mortgage quotes in 30 seconds or less. Mortly features built-in public county records for property research, one-click mortgage insurance rates, and refinance comparisons to quickly generate easy-to-explain mortgage scenarios for customers. Check out the website: www.mortly.com Take 5 minutes to explore MGIC’s Loan Officer Hub: bit.ly/2NNgGKA ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website

This episode is a unique conversation that I get to have with former mortgage fraudster & current true crime writer, Matthew Cox. We discuss how he went from mortgage broker-owner to being convicted to almost a quarter of a century in prison! He shares details on how he was able perpetrate one of the largest mortgage frauds in history; his perspectives on life before, during and after prison; and what we should be prioritizing in our lives and businesses. Matthew Cox is a former mortgage broker & convicted fraudster. He falsified documents to make it appear that he owned properties, and then fraudulently obtained several mortgages on them for 5-6 times their actual worth. He acquired millions of dollars during his crime spree across the southern and southwestern US, eventually landing him on the United States Secret Service's Most Wanted list. Matthew was arrested on November 16, 2006, indicted on 42 counts of fraud, and was sentenced to 26 years in prison.  His sentence was later reduced to 15 years, and has was released in July 2019 after 12.5 years. His story has been featured on Dateline NBC, CNBC’s American Greed, as well as in Fortune magazine, Bloomberg, Businessweek, Playboy magazine, and many other media outlets. Matthew is currently a painter and true crime writer, and he wrote a personal memoir titled "Shark in the Housing Pool” and sever other true crime books currently available on Amazon. Check out his titles on Amazon here: amzn.to/37kmiGl ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!