
Mortgage Marketing Expert
Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.
Latest episodes

Oct 28, 2021 • 40min
123 Rocket Fuel with Mike Ciorrocco
In this episode I chat with my new friend Mike Ciorrocco aka C-Roc. We talk about how yourself up for success using the 4 P's, how to gain the attention you want from partners with the 3 C's, and how to leverage and multiply your time using the 4 M's. Mike “C-Roc" Ciorrocco is the Co-Founder of Blooprinted, best-selling Author of Rocket Fuel, and the powerhouse behind the "What Are You Made Of?" Podcast. He is a performance coach, author, dynamic public speaker, visionary and thought leader. He was featured twice by Yahoo! Finance as one of the “Top Business Leaders to Follow” in 2020 & #1 on the list of “Top Mortgage Professionals” in 2020. No stranger to setbacks himself, C-Roc built a highly successful mortgage division with his best friends, twice! Whether it is his business partners, employees, clients or anyone looking to excel at their business, personal life or develop a winner’s mentality, C-Roc is ready for the challenge. Get a copy of "Rocket Fuel" on C-Roc's website: mikecroc.com/book846740 and learn more about his company Blooprinted at: www.blooprinted.com/home 4 P's: Promote, Process, People, Profit 4 M's: Model, Mimic, Master, Multiply 3 C's: Clarity, Commitment, Consistency If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

Oct 19, 2021 • 36min
122 Automation and AI with Michael Bradley
In this episode I have an intriguing conversation with Michael Bradley from Freddie Mac Single-Family. He and I talk about how COVID has affected our day-to-day business practices, the future of AI in the mortgage industry, and the strategy Freddie Mac uses to implement the massive amounts of data they received. Michael Bradley is Senior Vice-President in Freddie Mac’s Single-Family Division, which provides liquidity, stability and affordability to the nation’s residential housing markets. Michael is responsible for setting the modeling and analytics strategy, as well as positioning Freddie Mac to become the best credit guarantor. He’s been a senior executive with other companies like Citigroup and CoreLogic, and bachelor’s, Master’s & Doctorate in Economics. Michael holds a Bachelor of Science in economics from the University of Delaware and a Master of Science and a doctorate, both in economics, from the University of Illinois. For more information, please visit www.FreddieMac.com and follow on Twitter @FreddieMac If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

Oct 7, 2021 • 48min
121 The Necessary Entrepreneur with Mark Perkins
In this episode I have a cool conversation with a great friend of mine, Mark Perkins. He and I chat about expectations in the real estate industry today, the payoff that comes from committing to the unknown, and how to achieve massive success by focusing on fundamentals. Mark Perkins is the CEO & Principal Broker of Pivot Realty Group, Commercial value-add real estate investor, and host of "The Necessary Entrepreneur" podcast. Mark has built one of the fastest-growing real estate companies in the US, based in the Cincinnati, OH area. His relentless drive and passion for changing the lives of his agents has fueled the company to over 100 agents across multiple states. He created a podcast that inspires industry professional to shape their own futures by taking action and making the leap into entrepreneurship, one interview at a time. Check out "The Necessary Entrepreneur" podcast www.thenecessaryentrepreneur.com/ and follow him on IG @markperkinsprg If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

Sep 22, 2021 • 46min
120 Weaponizing the Industry with The ZillowKiller
In this episode I chat with the ZillowKiller himself, James Rembert. He and I talk in depth about how to get leads by focusing more on conversations, leveraging attention by using video to answer questions, and weaponizing the industry to so not be easily taken advantage of! James Rembert, Founder of DigitalNatives Inc & The ZillowKiller brand, is a talented designer and trained marketing strategist who began his journey as a licensed Realtor in New Jersey. His natural transition to marketing and advertising was birthed out of the misleading and confusing information offered to the real estate industry. That made it difficult for Realtors to generate quality leads for their real estate business. While setting out to solve the puzzle of lead generation for his own business, James was able to change the landscape of the real estate marketing industry by not only making lead generation easier to understand but also making it accessible. Find out more about James at www.jamesrembert.com/bootcamp and follow him on social www.facebook.com/groups/zillowkiller If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

Sep 2, 2021 • 40min
119 Lead Generation Tips with Grant Wise
In this episode I talk to one of the real estate industry's best marketing minds Grant Wise. Grant and I talk about attracting the right kinds of clients without just selling yourself, why it's important to build out your own systems and processes, and how to frame the metrics in the way that leads to more success! Grant Wise is the President & Co-Founder of Witly, an automated advertising platform for Real Estate Professionals. Grant is known to be a maverick leader and an innovative marketing strategist unafraid to lead companies in new directions. He helps companies implement systems to generate leads, build their brand, and convert more customers through marketing and sales automation. Grant currently works with over 3500 businesses from single agents to large scale teams in Real Estate, Mortgage, Investing, and Title. Check out Grant's website www.Witly.net or follow him on Instagram @likegrantwise If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

Aug 4, 2021 • 39min
118 AMPLIFII Your Influence with Rene' Rodriguez
This is a special episode because it is the very first MME podcast episode recorded LIVE on social media! The guest is one of my best friends Rene' Rodriguez and I recorded it live in honor of his upcoming event AMPLIFII Live on August 19th in Las Vegas. In addition to being a close friend, he's also one of my mentors, and has been one of the most impactful people in my life. Rene and I talk about influence; what it is, how to use it to amplify your business, and also ways to find your "why" so that you can better connect with people. René Rodriguez is entertaining, but he is NOT an entertainer. His clients describe him as “powerful”, “thought provoking”, and “authentic” & his engaging speaking style, backed by his scientific approach, makes him a top-rated speaker at every event. For the last 20 years, René has researched and applied behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. He believes that we are only scratching the surface of what is possible and that every profession can benefit from fully engaging human mind/brain. He has trained over 100,000 people, he’s 2x TEDx speaker, he’s one of the most sought-after leadership & influence training specialists for Fortune 500 companies, he’s shared the stage with the likes of Tony Robbins, George W. Bush, Magic Johnson, Ken Blanchard and many more. Check out Rene's content on his website www.SeeReneSpeak.com and register for one of his events atwww.AmplifiiMyLife.com If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

Jul 27, 2021 • 44min
117 Converting Fans and Followers with Gary Das
In this episode I talk with friend and UK mortgage expert Gary Das. He and I talk through social media and content creation strategies, and how to convert fans and followers online into actual clients and customers in your database. Gary Das is an award-winning entrepreneur, best-selling author, speaker, podcaster and mortgage broker in the UK. He founded Active Mortgage, an award-winning mortgage brokerage, and helps self-employed business owners and entrepreneurs to buy and invest in property. He is a Performance Coach to over 170 financial services professionals helping develop their knowledge to build a more successful financial services business. Learn more about Gary Das by visiting his website www.GaryDas.com and check out his "Financial Pro Podcast" mortgagepropodcast.libsyn.com If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

Jul 14, 2021 • 30min
116 Irrefutable Success Strategies with Todd Duncan
In this episode I chat with repeat MME podcast guest, and my great friend, Todd Duncan. We discuss the current state of industry, how to stand out to become an agent’s top referral partner, and how to build your business into an elite practice. He offers tactical action steps and on how to surpass our previous business & personal successes and no longer just waiting to respond to the ever-changing economy. Also listen & learn about the upcoming 4-hour livestream event on July 22nd for both agents and lenders called IRREFUTABLE! Leran more about the event and get 50% OFF tickets HERE: linktr.ee/irrefutable Todd Duncan is a Sales & Leadership Entrepreneur with over 5 million students worldwide, and the #1 authority on High Trust. Todd is the Founder & CEO of The High Trust Company, and is a highly sought-after national speaker. Todd has hosted Sales Mastery which is the longest running event in the mortgage industry, hundreds of thousands of attendees in the last 25 years. Todd was in the top 1% of mortgage originators in the US by the time he was 27, and financed over 5,000 transactions in his first 12 years. He has authored 17 books, including 2 NY Times best-sellers, and has been featured in the NY Times, Wall Street Journal, LA Times, SUCCESS Magazine, FOX, CNN and many other media outlets. Learn more about Todd by visiting his website: www.toddduncan.com and LISTEN & SUBSCRIBE to his podcast: soundcloud.com/user-959964772 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

Jul 8, 2021 • 57min
115 Social Content Strategy with Conor Murnane
In this episode I chat my new friend Conor Murnane. He and I discuss everything from the growth of Tesla and the rise of content marketing on social media, to Clubhouse and whether or not we should be scared of platforms like Zillow. Conor is a Strategic Business Advisor with Zillow who helps real estate professionals leverage the internet to sell more homes. His strategies have allowed him to work with and for the top teams and agents in the real estate industry, proving successful results in his personal and professional life. With more than a decade in the business, Conor is determined to help others grow their success by documenting his lifestyle and practices through articles, podcasting and other social media outlets. His content includes tech trends, investing, fitness, real estate strategies and his life in San Diego where he lives with his wife and three children. Follow him on Instagram: @conor_murnane Don’t forget to REGISTER for the 4-hour Livestream event IRREFUTABLE! For 50% OFF click here: linktr.ee/irrefutable If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!

Jun 17, 2021 • 42min
114 The Power of Re-Targeting with Greg Fowler
In this episode I sit down with a true Real Estate Titan, Greg Fowler. We talk about how to attract new Realtor referral partners, the power of re-targeting for your marketing efforts, and some of the tried-and-true methods for marketing your business and attracting attention. Greg Fowler is the Founder of Lion Bolt Media, Host of the Real Estate Titans podcast, Creator of Digital Lightning Master Course, and Moderator of Lab Coat Agents. With over 17 years in the sales and digital marketing space, Greg works closely with his clients to help grow their businesses by leveraging the most cutting-edge technology and digital marketing solutions from around the world. Greg has become one of the foremost experts in real estate technology, tools, and trends. His dedication to constant education and research has enabled him to help countless real estate professionals across the country become top producers and accelerate their overall growth in real estate to the highest levels. Ambitious, passionate, and loyal, Greg has left an indelible mark on the industry and won over many fans and clients impressed by his digital marketing knowledge, energy, and professionalism. Follow Greg on social: @gregfowlerco @LionBoltMedia @RealEstateTitansLive If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out the entire line-up on our website!