

The Entrepreneur DNA
Justin Colby, Bleav
This podcast is focused on YOU, the entrepreneurs that want more than they have. That have experienced failure, or maybe are too scared to get off the bench because they have no guidance or advice. Maybe you are looking to finally scale your business and create the life you dreamed about. Justin and his guests will advise you in all of the ways they have become successful in business, along with all of the miss steps to avoid. This is not just all about business as these interviews gets personal and can bring just as much value to your personal life as it does to your business. I hope you enjoy, each and every episode as they are guaranteed to deliver.
Episodes
Mentioned books

Jul 28, 2025 • 39min
House Rich, Cash Poor: The Debt Trap Killing Your Financial Freedom | Chris Naugle | EP 80
In this episode, I sat down with my good friend and financial wizard Chris Naugle to break down the trap that’s keeping most Americans broke—being house rich and cash poor. We talk about the habits that formed after COVID, the rise in credit card delinquencies, and how people are sitting on equity but have no cash flow. Chris shares his powerful “recycle and recapture” strategy using HELOCs and infinite banking to actually grow wealth instead of staying on the debt hamster wheel. We also pivot to what’s happening in real estate development, how luxury units are failing, and why affordable housing is the opportunity of the next 2–3 years. This is a masterclass in personal finance and smart real estate investing that everyone needs to hear.
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Chris Naugle is a nationally recognized money mentor, real estate investor, and the founder of The Money School and Be Your Own Bank. A former professional snowboarder turned financial strategist, Chris has helped over 10,000 people take control of their finances using the principles of infinite banking, private lending, and strategic wealth-building.
Connect with Chris Naugle
Website: www.chrisnaugle.comYouTube: @ChrisNaugleInstagram: @thechrisnaugleFacebook: Chris NauglePodcast: The Chris Naugle Podcast
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Thank you to Mando for supporting today's podcast!
Stay Fresh, Stay Confident with Mando!
Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.
Smell fresher, stay drier, and boost your confidence. Get yours today!
--
About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby

Jul 14, 2025 • 38min
How to Pay Nearly Zero in Taxes as a Personal Brand | Grant Newell | EP 79
Book a call with Grant’s team: https://abundantx.com. Fill out the contact form to see how Abundant X can help you!
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Are you making money but still getting slammed by the IRS? This episode is your crash course in keeping more of what you earn — legally. I sat down with Grant Newell, founder of Abundant X, to uncover how personal brands and entrepreneurs are writing off travel, luxury cars, meals, even their homes — and doing it all by the book.
We get into the real structure behind personal brand tax planning, why leasing a car could be smarter than buying, how to turn your kid’s footprint into a business expense (yes, really), and what most accountants won’t tell you about entity structuring.
Whether you’re running an event-driven business, building your content brand, or flipping homes — this episode is packed with tactical strategies to save you 5 to 6 figures on taxes. If you're not documenting, structuring, and planning properly, you're donating cash to Uncle Sam. Don’t let that happen.
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About Grant Newell
Grant Newell is the founder of Abundant X, a strategic tax planning and accounting firm that helps personal brands, entrepreneurs, and multi-business owners keep more of what they earn. Known for finding legal, creative, and aggressive tax-saving strategies, Grant specializes in entity structuring, tax mitigation, and positioning personal brands to turn everyday expenses into legitimate business write-offs.
Connect with Grant
Instagram: @grantgnewell
Website: https://abundantx.com
LinkedIn: Grant G Newell
TikTok: @grantgnewell
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About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby

Jun 30, 2025 • 41min
The Miracle Mentality: How Successful Entrepreneurs Think Differently | Tim Storey | EP 78
In this episode, I sat down with my good friend and life coach to the stars, Tim Storey, to dive deep into the concept of The Miracle Mentality — the mindset shift that separates ordinary people from extraordinary entrepreneurs. We talked about what it really means to think big, create uncommon plans, and build the kind of resilience it takes to win in business and life. Tim shared powerful stories from working with legends like Magic Johnson, Oprah, and Robert Downey Jr., and we broke down how success isn’t about talent — it’s about your mindset, your partnerships, and your ability to persist through resistance. If you’ve ever felt called to something greater, this conversation will remind you that you’re not meant to be regular — you’re meant to think, act, and live at an extraordinary level.
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About Tim Storey:
Tim Storey is an acclaimed author, speaker, and life coach to the stars. Known for inspiring people from all walks of life — from entrepreneurs to celebrities, athletes, and world leaders — Tim has helped guide thousands toward discovering their purpose and creating a miraculous life. He is the author of the best-selling book “The Miracle Mentality” and the founder of the World Shaker Society, a powerful community for high-level personal and professional growth.
Tim has worked with icons like Oprah Winfrey, Magic Johnson, Robert Downey Jr., and Quincy Jones. With appearances on Oprah’s Super Soul Sunday and major stages worldwide, Tim’s wisdom on mindset, resilience, and success has impacted millions.
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🔗 Follow Tim Storey:
Website: https://www.timstorey.comInstagram: https://www.instagram.com/timstoreyofficialFacebook: https://www.facebook.com/timstoreyofficialTwitter/X: https://twitter.com/timstoreyYouTube: https://www.youtube.com/@TimStoreyOfficialLinkedIn: https://www.linkedin.com/in/timstoreyofficial
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Thank you to Mando for supporting today's podcast!
Stay Fresh, Stay Confident with Mando!
Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.
Smell fresher, stay drier, and boost your confidence. Get yours today!
--
About Justin:
After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby

Jun 23, 2025 • 54min
Scaling a $4B Real Estate Empire from Behind the Scenes | Julia Spillman | EP 77
In this episode, I sat down with the powerhouse behind one of the most recognized names in luxury real estate — Julia Spillman, CEO of the Eklund Gomes Team. You may know Fredrik Eklund and John Gomes from Million Dollar Listing, but Julia is the operational force that helped grow their business into a $4+ billion empire. We talked about what it really takes to scale, the power of building a brand, and how she leads a national team with grit, discipline, and heart. We also dove into what it means to be a female CEO in a male-dominated industry, how content and storytelling drives real business, and why betting on yourself is always worth it. Julia drops nonstop gems in this one.
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About Julia Spillman
Julia Spillman is the CEO of the Eklund | Gomes Team, one of the most successful luxury real estate teams in the world with over $4 billion in annual sales. Known as the operational force behind the glitz and glamor of Million Dollar Listing, Julia has played a key role in scaling the Eklund Gomes brand into a national powerhouse. From her roots in small-town Kentucky to running a multi-market real estate empire, she brings unmatched leadership, strategy, and heart to the industry. Under her direction, the team has maintained the #1 spot at Douglas Elliman for a decade and expanded across major markets including New York, Miami, LA, and more.
🔗 Connect with Julia Spillman
Instagram: @juliaspillman
LinkedIn: Julia Spillman
Eklund | Gomes Team: eklundgomesteam.com
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Thank you to Mando for supporting today's podcast!
Stay Fresh, Stay Confident with Mando!
Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.
Smell fresher, stay drier, and boost your confidence. Get yours today!
--
About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby

Jun 16, 2025 • 39min
The New Flip Model: 30-Day Turnarounds Without Contractors | Thomas Lehmann | EP 76
In this episode of Entrepreneur DNA, I sat down with real estate investor and manufactured housing expert Thomas Lehman to break down how he's flipping homes faster, cheaper, and without contractors. After nearly two decades in real estate, he found a better, more scalable model—and he’s here to walk us through it. We talk about how interest rates, bad contractors, and shifting market conditions pushed him toward modular housing. From tearing down squatter-infested mobile homes to scaling with precision in Central Florida, Thomas shares how he’s helping everyday investors (and students) build profitable new construction deals in under 90 days. If you’re still stuck in the traditional flip model, this episode will change how you think about building wealth in today’s real estate game.
Key Topics Covered:
Why traditional flipping is broken in today’s market
The nightmare of managing contractors (and how to avoid it)
How Thomas discovered manufactured homes as a scalable alternative
What manufactured housing is—and isn’t
How to finance new construction with little to no money out of pocket
How to partner with Thomas on your land deals
90-day turnaround strategy from land to closing
How to calculate land value and navigate septic, well, and permit costs
Why reputation and operations matter more than ever
Lessons from coaching, partnerships, and long-term market adaptability
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About Thomas Lehman:
Thomas Lehman is a seasoned real estate investor and modular home specialist with nearly two decades of experience in the industry. Starting out flipping traditional homes—complete with acquisition teams, contractors, and rental portfolios—Thomas witnessed the growing inefficiencies and encrusted costs of that model. In 2022, facing high interest rates and underperforming crews, he pivoted to a smarter, faster, and more scalable alternative: brand‑new manufactured and modular housing. By streamlining processes, cutting reliance on contractors, and leveraging volume-based finance deals, Thomas now completes turnkey projects in Florida in under 90 days, specializing in double-wides and ADUs. He also teaches and mentors fellow investors, empowering them to reimagine affordable housing solutions and build profitable exits using his proven systems.
🔗 Connect With Thomas:
Website: propertysolutionsteamdealership.com
Instagram: @ThomasLehmanRealEstate
Facebook: Thomas Lehman Real Estate
TikTok: @ThomasLehmanRealEstate
LinkedIn: Thomas Lehman
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Thank you to Mando for supporting today's podcast!
Stay Fresh, Stay Confident with Mando!
Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.
Smell fresher, stay drier, and boost your confidence. Get yours today!
--
About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby

Jun 9, 2025 • 45min
Fix Your Back Pain Without Surgery: RehabFix Founder Reveals How | Dr. Grant Elliott | EP 75
In this episode, I sat down with Dr. Grant Elliott, aka RehabFix, to dive deep into something every entrepreneur battles at some point: back and neck pain. As someone who’s dealt with a ruptured C5-C6 and L5-S1, I wanted answers—and Grant delivered. We talked about how movement, not surgery or rest, is often the real cure. He broke down why those “random” injuries (like mine from rolling in bed or standing up on a plane) actually aren’t random at all, and how small daily habits stack up to chronic pain. If you’re an entrepreneur who travels, sits too much, skips workouts, or just wants to future-proof your spine, this one is a must-listen.
🔑 Key Topics Covered
Why 80% of people suffer back pain—and how it’s totally fixable
Movement > Medication: why rest and surgery are outdated for most
How to self-assess your neck and back pain
The #1 daily movement you can do to reduce neck pain in real-time
The mindset trap of “I’m just getting older” and how to break it
Exercises to do and avoid when in pain
Why most glute and hamstring stretches actually worsen your back pain
Core training for people with back injuries (spoiler: avoid sit-ups!)
Why your doctor might be wrong—and unqualified to help you lift again
How RehabFix has become the #1 online low back rehab program
ABOUT Dr. Grant Elliott:
Dr. Grant Elliott is the founder of RehabFix, the #1 online low-back rehab program helping people around the world eliminate chronic back and neck pain without surgery, injections, or endless rest. With over 1 million followers across Instagram, YouTube, and TikTok, Dr. Grant is a leading voice in movement-based recovery. He’s a Doctor of Chiropractic with a Master’s in Sports Science and Rehabilitation, and he’s worked with thousands of clients—from everyday professionals to high-performing entrepreneurs—showing them how to take control of their pain and mobility through simple, effective movement.
Instagram: @rehabfix
Website: rehabfix.com
Book a consult: Link in his Instagram bio
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About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby

Jun 2, 2025 • 42min
Unf*ck Your Sex Life: The Bedroom Truth Every Entrepreneur Needs | Jennelle Gordon | EP 74
In this episode, I brought on someone who’s flipping the script on what success really looks like. Janelle Gordon is a powerhouse tantra teacher, retreat host, and author of Unfuck Your Sex Life. We had one of the most real, raw, and necessary conversations I’ve ever had on this podcast. We talked about why so many high-performing men struggle with intimacy, how to create real sexual polarity with your wife, and why stamina starts outside the bedroom. Janelle breaks it all down—from hormones and masculine energy to the morning-vs-night sex debate. If you want to have more sex, better sex, or just finally understand what your woman actually needs...this is the episode.
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About Janelle:
Janelle Gordon is a transformational intimacy coach, Tantra expert, and the founder of The O Factors. With over a decade of experience helping individuals and couples reclaim their power through sacred sexuality and energetic embodiment, Janelle’s work blends ancient tantric wisdom with modern relationship dynamics. She is the author of Unfuck Your Sex Life, a practical and bold guide to rebuilding intimacy, sexual polarity, and pleasure in relationships. Janelle hosts luxury retreats worldwide and offers online courses for those ready to deepen their connection, both in and out of the bedroom.
📲 Connect with Janelle Gordon
Instagram: @shaktilivingjg
Book: Unfuck Your Sex Life
Retreats & Coaching: Details via Linktree or Instagram bio
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Thank you to Mando for supporting today's podcast!
Stay Fresh, Stay Confident with Mando!
Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.
Smell fresher, stay drier, and boost your confidence. Get yours today!
--
About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby

May 26, 2025 • 34min
How Billion-Dollar Investors Find Blue Ocean Deals | Peter Sack | EP 73
In this episode, I sat down with Peter Sack, CEO of Chicago Atlantic, a private credit powerhouse specializing in high-yield, alternative investments that most traditional institutions avoid. We went deep into the cannabis industry, why it’s misunderstood, and how Peter’s firm uses strategic lending to achieve equity-like returns while minimizing risk. He also broke down what real “downside protection” looks like and why being a focused expert in a niche beats dabbling in saturated markets. Whether you're an operator seeking growth capital or an investor looking for alpha, this episode is a masterclass in unconventional wealth building.
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Peter Sack is a Managing Partner at Chicago Atlantic and serves as CEO of Chicago Atlantic BDC, Inc., as well as Co-CEO of Chicago Atlantic Real Estate Finance, Inc. (NASDAQ: REFI). With a robust background in credit investing and portfolio management across various capital structures, Peter has a keen focus on alternative investments, particularly in underserved sectors like the U.S. cannabis industry. Prior to his tenure at Chicago Atlantic, he was a Principal at BC Partners Credit, where he founded the firm's cannabis vertical and managed a portfolio exceeding $100 million in middle-market private loans. Peter also held the position of Associate at Atlas Holdings LLC, concentrating on distressed manufacturing and distribution companies globally. He holds an MBA from The Wharton School of the University of Pennsylvania and a BA from Yale University. Additionally, Peter is multilingual, fluent in Mandarin Chinese and Spanish.
🔗 Connect with Peter Sack:
LinkedIn: linkedin.com/in/petersack
Instagram: @petersack
Company Website: chicagoatlantic.com
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Thank you to Mando for supporting today's podcast!
Stay Fresh, Stay Confident with Mando!
Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.
Smell fresher, stay drier, and boost your confidence. Get yours today!
--
About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby

May 19, 2025 • 39min
[REPOST] Russell Brunson Breaks Down How to Sell Anything Online (After $1B in Sales) | Russell Brunson | EP 72
Join Russell's LIVE Selling Online Challenge May 20th -22nd. Go to sellingonline.come/DNA
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In this powerhouse episode of Entrepreneur DNA, I sit down with marketing legend Russell Brunson, co-founder of ClickFunnels and author of several best-selling books. Russell opens up about his recent injury, why he’s ending Funnel Hacking Live after 10 years, and how he’s preparing for his next evolution—possibly filling Madison Square Garden. He shares the behind-the-scenes psychology of selling online, the ROI-driven mindset that shaped his billion-dollar empire, and the secret to creating content that actually converts. Whether you’re a beginner or seasoned creator, this conversation will reframe how you think about offers, content, and building long-term impact online.
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About Russell Brunson:
Russell Brunson is a digital marketing pioneer, bestselling author, and co-founder of ClickFunnels, a platform that has generated over $1 billion in sales. With a career spanning 20+ years, Russell has become a global authority on sales funnels, online persuasion, and entrepreneurship. He's the author of DotCom Secrets, Expert Secrets, and Traffic Secrets, and is behind the wildly successful Funnel Hacking Live event. A former competitive wrestler turned business mogul, Russell’s teachings have helped create thousands of millionaires around the world.
Follow Russell Brunson
Website: https://www.sellingonline.com
Instagram: @russellbrunson
YouTube: @russellbrunson
Podcast: Marketing Secrets
Books: DotCom Secrets, Expert Secrets, Traffic Secrets
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Thank you to Mando for supporting today's podcast!
Stay Fresh, Stay Confident with Mando!
Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.
Smell fresher, stay drier, and boost your confidence. Get yours today!
--
About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby

May 12, 2025 • 54min
5 Billion Views Later: What Actually Works on Social Media in 2025 | Logan Forsyth | EP 71
In this episode, I sit down with Logan Forsyth — co-founder of Media Scaling — whose team has generated over 5 BILLION views and 24 million followers for top personal and consumer brands. If you're trying to grow your personal brand, dominate Instagram, or figure out why your content isn’t converting, this is the episode you need.
We talk about:
Why personal brand is your #1 asset
The sub-account strategy that’s changing the game
Why 2 short-form videos per day is the sweet spot
What metrics actually matter (it’s not just likes)
How to use ChatGPT to craft your entire content strategy
Why organic reach is STILL alive and how to use it
If you're an entrepreneur, content creator, coach, investor, or just someone who wants to build digital leverage — this one is for you.
📩 Free course + viral checklist:https://mediascaling.com/secrets
📰 Subscribe to Logan’s newsletter (5-minute social media updates):https://scalingedgenews.com
👤 Connect with Logan Forsyth:Instagram: https://instagram.com/logan.forsythWebsite: https://mediascaling.com
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Thank you to Mando for supporting today's podcast!
Stay Fresh, Stay Confident with Mando!
Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.
Smell fresher, stay drier, and boost your confidence. Get yours today!
--
About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby