The Entrepreneur DNA

Justin Colby, Bleav
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Sep 22, 2025 • 50min

The $100M+ Tech Brain Behind Ryan Serhant’s Empire | Ryan J. Coyne | EP 86

In this episode, I sat down with my guy Ryan Coyne — co-founder and CXO of SERHANT. — and let me just say, this one blew me away. Ryan isn’t your typical “tech dude.” He’s the perfect storm of people skills and deep tech knowledge. He broke down how he built one of the most advanced real estate brokerages in the country — not by hiding behind code, but by showing up, helping people, and building genuine connections. We talk all things AI, branding, building culture, and the future of real estate. I promise you’ll walk away thinking differently about what it really means to scale a modern business. About Ryan Coyne: Ryan Coyne is the CXO and co-founder of SERHANT., the innovative real estate, media, and technology company built alongside Ryan Serhant. With a background that spans software, cybersecurity, user experience, branding, and human-centered technology design, Ryan has played a pivotal role in building one of the most modern and media-savvy brokerages in the country. Known for developing the S.MPLE app—an AI-powered platform revolutionizing agent workflows—Ryan blends deep technical knowledge with a passion for storytelling, brand building, and empowering people through smart systems. A true believer in “tech + EQ,” Ryan is redefining what it means to be a people-first technologist in the real estate space and beyond. Website: ryanjcoyne.comInstagram: @ryanjcoyneLinkedIn: linkedin.com/in/ryanjcoyneX (Twitter): @ryanjcoyne Looking to hire smarter? ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire. About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Sep 15, 2025 • 46min

How to Keep More of Your Money: Active vs. Passive & Real Estate Truths | Neil Jesani | EP 85

In this episode, I sit down with finance pro Neil Jesani to cut through the noise on tax write-offs for entrepreneurs and investors. We break down active vs. passive income, what actually unlocks depreciation (cost seg, real estate professional (REP), short-term rental rules), why 461(l) caps W-2 offsets, and how business owners can do far more. We hit estate tax vs. income tax, the step-up in basis myth/truth, smart uses of §179/bonus depreciation (including equipment plays), audits & record-keeping, and practical setup for new founders (LLC → S-Corp). If you’re making money—or about to—this will help you keep more of it, legally.   About Neil: Neil Jesani is the founder of Neil Jesani Advisors, Inc., a national boutique tax, accounting, and financial advisory firm based in the Miami–Fort Lauderdale area. His in-house team includes CPAs, IRS Enrolled Agents, tax attorneys, and CFPs serving high-income individuals, entrepreneurs, and professional firms across the U.S., with a focus on advanced tax strategy, compliance, business performance, and legacy planning. The firm operates from a ~10,000 sq ft office and emphasizes research-driven, white-glove execution. Jesani also leads Neil Jesani Wealth, a multi-family office for ultra-high-net-worth families. Connect with Him: Website: neiljesani.com Services: services.neiljesani.com Neil Jesani Advisors, Inc.+1 Instagram: @neiljesani Instagram X (Twitter): @neiljesani X (formerly Twitter) LinkedIn: linkedin.com/in/neiljesani LinkedIn+1 Facebook: facebook.com/neiljesaniadvisors Facebook YouTube: Neil Jesani Advisors channel/videos YouTube+1 Email: hello@neiljesani.com Looking to hire smarter? ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire.   About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Sep 12, 2025 • 43min

The Mindset That Creates Millionaires | Alex Morton | EP 84

In this episode, I sit down with Alex Morton, a globally renowned entrepreneur, speaker, and mindset coach who has inspired millions across 76 countries. Alex shares his journey from earning $400 a month to building businesses with tens of thousands of customers, emphasizing the critical role of desire, resilience, and mindset in achieving success.challenged to cut out distractions, replace them with incremental positive changes, and use tools like social media intentionally to build their personal brand. Alex also addresses the fears holding people back—fear of failure, fear of success, and fear of judgment—urging listeners to take action regardless of obstacles, as life is too short to be limited by others’ opinions. Through compelling anecdotes, including stories of global challenges and sacrifices, Alex demonstrates the resilience and determination required to achieve extraordinary results. Connect with Alex: Instagram: @AlexMortonMindset Website: AlexMortonMindset.com Looking to hire smarter? ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire.   About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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5 snips
Aug 25, 2025 • 33min

The Buffalo Mentality: Facing Challenges and Choosing Your Hard | Cole Taylor | EP 83

Join Cole Taylor, a transformed entrepreneur who went from overweight to ultra-fit while building a thriving business empire. He shares his philosophy on embracing discomfort as a key to growth, emphasizing resilience and the athlete's mindset. Cole delves into personalized nutrition and sustainable habits, advocating for tailored dietary approaches over trends. He also discusses the importance of aligning one's identity with goals and transforming hardships into opportunities, inspiring listeners to unlock their full potential.
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24 snips
Aug 22, 2025 • 52min

Why 80% of Entrepreneurs Fail (And How You Can Win) | Dean Graziosi | EP 82

Join Dean Graziosi, a renowned entrepreneur and bestselling author, as he shares his transformative journey in the world of entrepreneurship. He candidly discusses the staggering failure rate among entrepreneurs and the crucial mindset needed for success. Dean emphasizes the power of resilience, personal growth, and consistent self-improvement. He also delves into the importance of mentorship and the emotional challenges faced by aspiring business owners. Ultimately, Dean inspires listeners to embrace their unique journeys and pursue a life of purpose.
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Aug 11, 2025 • 35min

The Quadrant of Success: Mind, Body, Connections, and Business | EP 81

In this episode, I break down the four key pillars that have shaped my success—Mind, Body, Connections, and Business—and why most people stay stuck because they ignore one (or all) of them. I dive deep into the power of mindset, the importance of physical health, the role of relationships in success, and how your business is only as strong as its foundation. If you’re feeling stuck, unmotivated, or like you’re not reaching your full potential, this is the wake-up call you need. I’m sharing real, actionable strategies that I use daily to level up in every area of my life, and I challenge you to start showing up for yourself. — About Justin: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby​ YouTube: Justin Colby​ TikTok: @justincolbytsof​ LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Jul 28, 2025 • 39min

House Rich, Cash Poor: The Debt Trap Killing Your Financial Freedom | Chris Naugle | EP 80

In this episode, I sat down with my good friend and financial wizard Chris Naugle to break down the trap that’s keeping most Americans broke—being house rich and cash poor. We talk about the habits that formed after COVID, the rise in credit card delinquencies, and how people are sitting on equity but have no cash flow. Chris shares his powerful “recycle and recapture” strategy using HELOCs and infinite banking to actually grow wealth instead of staying on the debt hamster wheel. We also pivot to what’s happening in real estate development, how luxury units are failing, and why affordable housing is the opportunity of the next 2–3 years. This is a masterclass in personal finance and smart real estate investing that everyone needs to hear.   -- Chris Naugle is a nationally recognized money mentor, real estate investor, and the founder of The Money School and Be Your Own Bank. A former professional snowboarder turned financial strategist, Chris has helped over 10,000 people take control of their finances using the principles of infinite banking, private lending, and strategic wealth-building. Connect with Chris Naugle Website: www.chrisnaugle.comYouTube: @ChrisNaugleInstagram: @thechrisnaugleFacebook: Chris NauglePodcast: The Chris Naugle Podcast -- Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Jul 14, 2025 • 38min

How to Pay Nearly Zero in Taxes as a Personal Brand | Grant Newell | EP 79

Book a call with Grant’s team: https://abundantx.com. Fill out the contact form to see how Abundant X can help you! -- Are you making money but still getting slammed by the IRS? This episode is your crash course in keeping more of what you earn — legally. I sat down with Grant Newell, founder of Abundant X, to uncover how personal brands and entrepreneurs are writing off travel, luxury cars, meals, even their homes — and doing it all by the book. We get into the real structure behind personal brand tax planning, why leasing a car could be smarter than buying, how to turn your kid’s footprint into a business expense (yes, really), and what most accountants won’t tell you about entity structuring. Whether you’re running an event-driven business, building your content brand, or flipping homes — this episode is packed with tactical strategies to save you 5 to 6 figures on taxes. If you're not documenting, structuring, and planning properly, you're donating cash to Uncle Sam. Don’t let that happen. -- About Grant Newell Grant Newell is the founder of Abundant X, a strategic tax planning and accounting firm that helps personal brands, entrepreneurs, and multi-business owners keep more of what they earn. Known for finding legal, creative, and aggressive tax-saving strategies, Grant specializes in entity structuring, tax mitigation, and positioning personal brands to turn everyday expenses into legitimate business write-offs. Connect with Grant Instagram: @grantgnewell Website: https://abundantx.com LinkedIn: Grant G Newell TikTok: @grantgnewell -- -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Jun 30, 2025 • 41min

The Miracle Mentality: How Successful Entrepreneurs Think Differently | Tim Storey | EP 78

In this discussion, Tim Storey, an acclaimed author and life coach to the stars, shares insights on cultivating a 'miracle mentality' that distinguishes extraordinary entrepreneurs. He emphasizes the power of resilience and unconventional thinking, drawn from his experiences with icons like Oprah and Magic Johnson. Tim reveals how challenges can be reframed as opportunities for growth, and he discusses the importance of intentional connections and community support in achieving success. This conversation inspires listeners to embrace extraordinary aspirations and collaborate for a miraculous life.
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Jun 23, 2025 • 54min

Scaling a $4B Real Estate Empire from Behind the Scenes | Julia Spillman | EP 77

In this episode, I sat down with the powerhouse behind one of the most recognized names in luxury real estate — Julia Spillman, CEO of the Eklund Gomes Team. You may know Fredrik Eklund and John Gomes from Million Dollar Listing, but Julia is the operational force that helped grow their business into a $4+ billion empire. We talked about what it really takes to scale, the power of building a brand, and how she leads a national team with grit, discipline, and heart. We also dove into what it means to be a female CEO in a male-dominated industry, how content and storytelling drives real business, and why betting on yourself is always worth it. Julia drops nonstop gems in this one.   --   About Julia Spillman Julia Spillman is the CEO of the Eklund | Gomes Team, one of the most successful luxury real estate teams in the world with over $4 billion in annual sales. Known as the operational force behind the glitz and glamor of Million Dollar Listing, Julia has played a key role in scaling the Eklund Gomes brand into a national powerhouse. From her roots in small-town Kentucky to running a multi-market real estate empire, she brings unmatched leadership, strategy, and heart to the industry. Under her direction, the team has maintained the #1 spot at Douglas Elliman for a decade and expanded across major markets including New York, Miami, LA, and more. 🔗 Connect with Julia Spillman Instagram: @juliaspillman LinkedIn: Julia Spillman Eklund | Gomes Team: eklundgomesteam.com   -- Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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