Punk CX: Customer Experience Insights with Adrian Swinscoe

Adrian Swinscoe | Customer Experience Strategy Expert
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Dec 3, 2019 • 24min

Brands can create a better customer experience by being purpose driven - Interview with Alicia Tillman, CMO of SAP

Brands can create a better customer experience by being purpose driven - Interview with Alicia Tillman, the new global Chief Marketing Officer (CMO) of SAP, the world’s largest provider of enterprise application software. Alicia joins me today to talk purpose and how brands can create a better customer experience by being a purpose driven brand.
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Dec 3, 2019 • 27min

The future of customer experience and how digital transformation is as much a human problem as it is a technology problem - Interview with Brian Solis

The future of customer experience and how digital transformation is as much a human problem as it is a technology problem - Interview with Brian Solis, Principal Analyst and Futurist at Altimeter, a Prophet Company. Prophet is a consultancy that helps clients find better ways to grow by creating relevant brands and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force. Brian joins me today to talk about the state of customer experience, digital maturity, digital transformation, digital Darwinism and the future of customer experience.
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Dec 3, 2019 • 47min

Getting live chat right is much more than a software sale - Interview with Jamie Edwards of Kayako

Getting live chat right is much more than a software sale - Interview with Jamie Edwards of Kayako, co-founder and COO of Kayako, an omni-channel customer service platform that their customers use to talk to and support their customers. Jamie joins me today to talk about some recent research that they have conducted on the uses and successes of live chat software, what are companies getting right and what are they getting wrong and what customer service leaders should be fixing or doing differently when it comes to live chat.
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Dec 3, 2019 • 52min

Fairness For All, workplace happiness and an inside look at the John Lewis Partnership - Interview with Lord Mark Price

Fairness For All, workplace happiness and an inside look at the John Lewis Partnership - Interview with Lord Mark Price, former Managing Director of Waitrose and Deputy Chairman of The John Lewis Partnership and author of Fairness For All (the first book to explore the unique and much admired model of the John Lewis Partnership).
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Dec 3, 2019 • 37min

The Age Of Agile and why agile is more than a tool or method - Interview with Steve Denning

The Age Of Agile and why agile is more than a tool or method - Interview with Steve Denning, who describes himself as a writer, author, journalist and a renaissance man. He is very modest so I have included a more detailed bio for him below. As well as being a fellow Forbes contributor, he has just published a new book called The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done and joins me to day to talk about the new book, the imperative behind it and what leaders and entrepreneurs need to be thinking about in order to build and sustain competitiveness in their organisations.
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Dec 3, 2019 • 33min

Ethics, technology and the impact of our decisions on customers and employees - Interview with Cennydd Bowles

Ethics, technology and the impact of our decisions on customers and employees - Interview with Cennydd Bowles, a designer and writer focusing on the ethics of emerging technologies. Cennydd joins me today to talk about ethics, technology, emerging technology, design and the impact of the decisions we make on customers and employees.
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Dec 3, 2019 • 33min

Customer success needs to be the responsibility of the entire organisation - Interview with Fred Shilmover

Customer success needs to be the responsibility of the entire organisation - Interview with Fred Shilmover, the CEO and co-founder of InsightSquared, a provider of sales intelligence solutions for high-growth technology companies. Fred joins me today to talk about InsightSquared and their journey with implementing a customer success programme and how and why they changed it.
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Dec 3, 2019 • 37min

Putting Dan Pink's Mastery, Autonomy & Purpose into practice - Interview with Jeremiah Smith

A story of putting Dan Pink's Mastery, Autonomy & Purpose into practice - Interview with Jeremiah Smith, President and CEO of SimpleTiger, a boutique digital marketing agency that specializes in SEO for entrepreneurs and software as a service firms. Jeremiah joins me today to talk about management styles and SimpleTiger’s discovery of Dan Pink’s three elements of motivation (autonomy, mastery, and purpose) and how they have developed a management system/approach that puts these three into practice.
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Dec 3, 2019 • 45min

Doing good and the Brand Citizenship continuum - Interview with Anne Bahr Thompson

Today’s interview is with Anne Bahr Thompson, pioneer of the Brand Citizenship movement, founder of OneSixtyFourth and author of a new book: DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit. Anne joins me today to talk about brand citizenship, her research, her new book and the power of aligning purpose, profit and doing good in business.
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Dec 3, 2019 • 35min

Pathfinder customers and employees are demanding more of senior leaders - Interview with Katherine LaVelle of Accenture

Today’s interview is with Katherine LaVelle, Managing Director and North America Lead for Talent & Organization at Accenture Strategy. Katherine joins me today to talk about a new piece of research (New Rules for Engagement) which is based on interviews with 200 C-suite executives and a survey of more than 11,000 employees and consumers globally and explores the hypothesis that proactively reskilling the C-Suite can lead to both personal and bottom line benefits. This interview follows on from my recent interview – The secrets behind Airbnb’s customer experience – Interview with Joseph Michelli – and is number 324 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

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