Brands can create a better customer experience by being purpose driven - Interview with Alicia Tillman, CMO of SAP

Brands can create a better customer experience by being purpose driven - Interview with Alicia Tillman, the new global Chief Marketing Officer (CMO) of SAP, the world’s largest provider of enterprise application software. Alicia joins me today to talk purpose and how brands can create a better customer experience by being a purpose driven brand.