Punk CX: Customer Experience Insights with Adrian Swinscoe

Today’s interview is with Damian Thompson, Director of Distribution at Principality Building Society, a Welsh building society founded in 1860 and head-quartered in Cardiff. Principality is the largest building society in Wales and the sixth largest in the United Kingdom. Damian joins me today to talk about how they transformed their customer experience by moving from a performance target culture to a behavioural model and how that has delivered sustained and consistent improvement in their customer experience. This interview follows on from my recent interview – Towards a unified view of the customer – Interview with James McGourlay of OpenText – and is number 152 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Today’s interview is with Paige O'Neill who is Chief Marketing Officer of SDL, a global Customer Experience software solutions provider. Paige joins me today to talk about SDL’s latest global Customer Experience Thought Leadership research into when Customer Experience fails (and when it triumphs), exactly what happens, and why? This interview follows on from my recent interview – How we transformed our organisation and our customer experience – Interview with Damian Thompson of Principality Building Society– and is number 153 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Today’s interview is with Lord Mark Price, who is the founder of engaging.works, an author, speaker, Chair of the Fairtrade organisation, Member of the House of Lords and former Managing Director of Waitrose and Deputy Chairman of The John Lewis Partnership. Mark joins me today to talk about engaging.works, workplace happiness and their The State Of Workplace Happiness Report - 2019. This interview follows on from my recent interview – Pathfinder customers and employees are demanding more of senior leaders – Interview with Katherine LaVelle of Accenture – and is number 325 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Ian Siegel who is co-founder and CEO at ZipRecruiter.com, a job platform for small and medium sized businesses which provides them with the fastest and easiest way to get a job listing in front of millions of candidates as well as some additional on-boarding features. Ian joins me today to talk about the growth of the company, being the company’s first customer service representative and how they continue to delight customers today through their approach. This interview follows on from my recent interview – Customer experience failures are more likely to be remembered than successes – Interview with Paige O’Neill of SDL – and is number 154 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Today’s interview is with Gary Miles, who is the is the General Manager for Amdocs’ Big Data and Strategic Innovations unit. Amdocs is a leader in the customer experience software solutions and services space for the world’s largest communications, entertainment and media service providers. Gary joins me today to talk about working with their customers as partners to produce innovations that drive improvements in customer experience and operational efficiency. This interview follows on from my recent interview – Having a goal of reducing customer service calls to zero – Interview with Ian Siegel of ZipRecruiter – and is number 155 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Today’s interview is with David Politis, who is founder and CEO of BetterCloud, which provides critical insights, automated management, and intelligent data security for cloud office platforms. David joins me today to talk about proactive customer service, putting it into practice, how they make it work for their company and how it is allowing to differentiate themselves from their competition. This interview follows on from my recent interview – Innovation, customer experience and co-design partnerships with your customers – Interview with Gary Miles of Amdocs – and is number 156 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Today’s interview is with Michael Sharkey, Co-founder & CEO, and Guy Marion, CMO, of Autopilot, a Saas company that provides easy and visual marketing software for automating the customer journey. Michael and Guy join me today to talk about what they are doing, how they are working on creating customer journeys and creating unique marketing experiences that don’t feel like marketing and the impact of this type of approach on customer engagement and customer experience. This interview follows on from my recent interview – What you do when proactive customer service is in your DNA – Interview with David Politis of BetterCloud – and is number 157 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers. NOTE: The audio from Michael and Guy is a little jumpy in places but it is still ok to listen to. The vagaries of technology and telephone line connections! Apologies.

Today’s interview is with Manuel Grenacher, who is the founder & CEO of Mila, a technology company which is helping large organisations crowd source their customer service and build extended service communities around their products and services. Manuel joins me to today to talk about what they are doing, why they are helping companies create those extended customer service communities and how they are doing it. This interview follows on from my recent interview – Next generation marketing automation that drives real customer engagement- Interview with Michael Sharkey and Guy Marion of Autopilot– and is number 158 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Today’s interview is with Rory Sutherland who is Vice-Chairman, Ogilvy & Mather UK and co-founder of #ogilvychange. The Ogilvy & Mather Group UK is made up of 10 companies that work across a range of marketing disciplines. #ogilvychange is their specialist behavioural science practice that uses the latest thinking in cognitive psychology, social psychology and behavioural economics to help their clients create behavioural change in the real world. Rory is a leading thinker in the marketing and advertising space and a huge proponent of how the application of insights from cognitive psychology and behavioural economics can positively impact business and customers. As a result, Rory joins me today to talk about behavioural economics, psychology, customer experience, the big impact that small changes can have and what business can and should be learning and doing with these insights. This interview follows on from my recent interview – How to enhance, extend and crowd source your in-field customer service – Interview with Manuel Grenacher of Mila – and is number 159 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Today’s interview is with Fiona McSwein, Chief Customer Officer at Simply Business, the UK’s favourite business insurance broker. They’ve just been awarded first place in The Sunday Times’ 100 Best Small Companies to Work For list (mid-sized category) this year. They are also a Sunday Times Tech Track 100 company and were recently named in the Deloitte Technology Fast 500 EMEA. Fiona joins me today to talk about what it takes to build an award winning and customer centric culture. This interview follows on from my recent interview – Behavioural science, customer experience and why we should test more things – Interview with Rory Sutherland of #ogilvychange – and is number 160 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.