How we transformed our organisation and our customer experience - Interview with Damian Thompson of Principality Building Society

Today’s interview is with Damian Thompson, Director of Distribution at Principality Building Society, a Welsh building society founded in 1860 and head-quartered in Cardiff. Principality is the largest building society in Wales and the sixth largest in the United Kingdom. Damian joins me today to talk about how they transformed their customer experience by moving from a performance target culture to a behavioural model and how that has delivered sustained and consistent improvement in their customer experience.

This interview follows on from my recent interview – Towards a unified view of the customer – Interview with James McGourlay of OpenText – and is number 152 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.