All Business with Jeffrey Hayzlett

Jeffrey is joined by the CEO of evite, Victor Cho. evite is the leading digital invitation platform sending over 200 million invitations a year. However, Cho says they’ve just begun to scratch the surface of their full potential. So what’s ahead for evite and how does Cho plan to reinvent the brand? He explains on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

For the past several years, a great deal of effort has gone into bridging the gap between online advertising and direct digital marketing. As advertising continues to grow online, the need for addressing individual messages is greater than it has ever been. Jeffrey’s guest today is helping businesses address this challenge through e-mail marketing. Matt McGowan, president of Adestra, joins Hayzlett to share what he’s learned throughout his 20 years as a digital marketer. Learn more about your ad choices. Visit megaphone.fm/adchoices

John Suh, CEO of LegalZoom, is a self-proclaimed serial entrepreneur and has founded and led numerous successful businesses. Making him the perfect person to help business leaders navigate the legal field as they launch and run their businesses. In fact, LegalZoom has helped start over a million small businesses since its inception in 2001 – including WordPress and LivingSocial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Houlihan and Bonnie Harvey are the founders of the massively popular wine label, Barefoot Wine. They join Jeffrey to share their journey from a small start-up that began in a laundry room to the boardroom of the world’s largest wine company. Starting with no money and no knowledge of their industry, Michael and Bonnie bootstrapped a novel brand and disrupted their industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know that nearly 7 out of 10 people believe there is a likelihood of outliving their savings and yet nearly half of them have taken no steps to address that risk. In fact, nearly a third of Americans do not feel financially secure. Greg Oberland president of Northwestern Mutual joins us to help us better understand how to best protect our finances today and in the future. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, every company knows they need to be on social media. However, there is still a fundamental challenge to find the appropriate media mix and the real ROI of social media. Rob Harles, the head of social business and collaboration at Accenture, understands those challenges and how to manage them. Accenture is the leading global professional services company, providing clients a broad range of services and solutions in strategy, consulting, digital, technology and operations. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every morning thousands of Americans walk through an office lobby to an elevator where they spend anywhere from 30 seconds to a minute standing still. It’s one of the few times during the day where office employees are truly a captive audience. My next guest’s company has learned how to maximize their impact with that audience by putting over 10,000 screens streaming content in elevators across the country. Scott Marden, CMO of Captivate, joins Jeffrey. Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone knows that sex sells, but where do you draw the line when you’re trying to run a respectable business? That’s what I’d like to ask today’s guest Ron Lynch the president and founder of the Tilted Kilt Franchise Operating LLC who appeared on the hit CBS show “Undercover Boss”. The company whose restaurants are famously PG-13 began franchising in 2006. Today they have approximately 105 locations and are continuing to grow. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeffrey takes a look at the massively popular comic book industry. Domestic sales of comics and graphic novels have been rising for years and with Hollywood doubling down on comic book franchises we’ll likely see even more growth this year. However, the industry is still largely dominated by two publishers, Marvel and DC Comics, who represent more than half of industry sales. So how does an indie publisher stand out? How can they disrupt the industry? Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest is the descendant of one of the most well-known business families in the US, the Ford Motor Company. Last month, Ford announced the unveiling of the highly-anticipated and limited production, ultra-high-performance Ford GT Supercar. With a listing price of around $400k this luxury motorcar has come a long way since the creation of the first assembly line. Learn more about your ad choices. Visit megaphone.fm/adchoices