Whether you’re leading a major corporation or a small business you have probably wondered if you’re marketing was effective or if your sales team was following up on the leads being generated by marketing. According to Optimizo, that’s often not the case. In fact, they reported that 79 percent of leads generated by marketing do not get followed up on from sales. So how do you get your sales and marketing teams to work together? Former Xerox, Adobe, and Cisco executive Kay Kienast has a solution.
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