All Business with Jeffrey Hayzlett

Who survives tough economic times? Lean carnivores. Alyssa Rapp knows first-hand what it’s like to pivot a business model just before launch. She details that story in-depth in her book Leadership & Life Hacks, while also offering her most poignant hack from the book -- episodic versus daily balance. To find out what that means and why Alyssa says breaking bread matters, listen to this episode of All Business with Jeffrey Hayzlett on C-Suite Radio.Buy the book Leadership and Life Hacks on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices

On Valentine’s Day of 2018, Steve Bustin’s phone rang. The woman on the other end said, “You don’t know me, but I thought I knew you.” Steve later found out scammers used his social media pictures on several online profiles, including dating sites and Facebook. This sent the happily married man on a journey he never expected to embark on -- straight into the path of dating scammers. In fact, the BBC featured his story on the program For Love or Money last year. During this interview, Steve lays out the scammers strategies and how to protect yourself from the most common gullibility test. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’ve ever wanted to write a book, this is a must listen episode. This week prolific author and ghostwriter Pat Iyer joins Jeffrey to talk about writing. Pat shares how a nurse starting writing and ultimately penned 48 books, herself. She says many people have a book trapped inside of them, but they don’t know how to get it out. Then when they get it out, success is not guaranteed. Pat and Jeffrey take listeners behind the scenes, sharing what it takes to write a book, and what it looks like when you hire a ghostwriter.You can find Pat at https://patiyer.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Rabid fans aren’t just for big bands and athletes anymore. In his new book, Fanocracy author David Meerman Scott and his daughter Reiko look into what makes us fans of brands. They not only look at the entrepreneurs behind the brands, they back it with neuroscience. During the interview David and Jeffrey talk about fandom, working with their daughters and what it takes to build a brand.Buy Fanocracy here: https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004 Learn more about your ad choices. Visit megaphone.fm/adchoices

Enjoy this All Business Replay with Brandon Steiner. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as co-host of Yankees-Steiner: Memories of the Game on the YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sportsand You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bernt Ullmann’s path to brokering multi-billion-dollar branding deals started of all things with bringing pizza delivery to Scandinavia. His business journey included stops in the clothing business, working for brands like Donna Karan and FUBU. Now Bernt bills himself as the Chief Brand Accelerator, helping some of the biggest names in entertainment leverage their celebrity for mega endorsements. During this conversation, Jeffrey and Bernt talk about the importance of branding and how it creates wealth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Best is one of the Strongest Men in History. Not only is he on The History Channel show with that same name, he also holds several weightlifting world records for athletes over 40. While Nick admits training is important, that’s not the only reason continues to be at the top of his game. He says that healing is just as important.This episode not only highlights his career as an athlete, but also the many parallels between business and weightlifting. Jeffrey connected with Nick when they were both stranded at the airport and that became the genesis of this great episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thoughts: Networking is the backbone of business, but are you doing it right? In this episode, Jeffrey connects with Maya Holihan, President of Loyalty Networking as they talk about the good, bad, and ugly of networking. One key takeaway for listeners involves knowing when it’s a good time to approach, why quality matters, and the importance of giving in order to build strong, and lasting, relationships. There is something for everyone – for the networking veteran and those who want to improve their skills, too.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Diversity is more than a buzz word. It’s the way companies should be doing business, but are they? Our guest today is Julia Kanouse, CEO of the Illinois Technology Association. She pointed out the hypocrisy of a major tech company’s failed diversity effort. Somebody at the company Photoshopped two women executives into a group photo, hoping it would show off the company’s diversity. Besides reacting to the picture, Julia also addresses the ways businesses are succeeding and failing at diversity. She explains why just adding women and minorities to your company’s roster is not enough, and how the next generation of workers is checking out your business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Planning is not the path to success, just ask Bob Guccione Jr. While he could have been heir to his father’s Penthouse publishing empire, Bob Jr. branched out in the 1980s to start Spin. While Spin was successful, Bob admits he got bored and moved on. In this episode, Bob covers a lot of ground from starting magazines, saving magazines, journalism today, his latest travel project Wonderlust, and the Queen of England.  Learn more about your ad choices. Visit megaphone.fm/adchoices