Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Every technician knows the power of that on-the-job “aha” moment — when it finally clicks and training goes from theoretical to practical. What if your technicians could have that “aha” moment before they ever even leave for the job? In this episode, Ken Midgett, Plumbing Market Director, and Dan Clapper, HVAC Market Director, of Interplay Learning, join the show to share the exciting ways VR learning is making it easier for your techs to gain the skills needed to thrive in today’s service business landscape.   SHOW NOTES - The benefits of remote training [0:00] - How virtual reality helps build competence before the job ever starts  [9:26]  - How VR fits into plumbing training  [14:22]  - How to take your training beyond “herding cats” [19:09] - Training technicians for job success [25:05]   This episode is kindly sponsored by: - Sera (visit their website)  - UpFrog (visit their website) - Copeland (visit their website). - CompanyCam (visit their website) - Interplay Learning (visit their website) Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com   Affiliate links: - Castmagic - https://get.castmagic.io/SBM  - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital  - IfTTT- 10 Percent off!  - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Is the traditional way of doing business becoming obsolete in the modern era? In this episode, Tersh Blisset and Joshua Crouch explore the changing landscape of service businesses, specifically in the HVAC and plumbing industry, and discuss how businesses can adapt to the new era of business. Our guests for this Service Business Mastery episode are our sponsors, Justin Riley + Noah Carter, the co-founders of Upfrog, a company that provides innovative solutions for service businesses. We have invited them to share their expertise and insights on navigating the evolving business landscape through innovative tech and sales strategies.  Did you know that Upfrog helped generate over $1 million in revenue for their clients last year? This impressive statistic showcases the impact their strategies can have on service businesses. In this episode, Justin +  shares actionable tips and strategies that service businesses can implement to thrive in the ever-changing business environment.   From lead generation and communication strategies to training and coaching, we cover it all: - Noah shares his personal experience with running a successful service business. - We discuss the challenges service businesses face in the current uncertain climate. - The importance of striking the right tone in marketing and customer communication. - We explore the potential of emerging technologies, such as Chat GPT, and how they can be harnessed for business growth. - How Upfrog has helped service businesses launch successful campaigns and fill their calendars. - Integrating the Upfrog platform with Service Titan for efficient customer tracking and nurturing. - Justin + Noah provides key takeaways for HVAC, plumbing, and service businesses to adapt and thrive in the new era of business.   Key actionable takeaways: - Prioritize practical results and fundamental strategies over extravagant tactics. - Use platforms, like Upfrog, that integrate platforms like Service Titan for efficient customer tracking and nurturing. - Strive for effective communication and marketing strategies that resonate with customers. - Embrace emerging technologies, such as Chat GPT, to stay ahead and provide innovative solutions.   Join us in this episode as we explore the changing landscape of service businesses and discover how you can adapt to thrive in the new era of business. Don't miss out on valuable insights from Justin Riley and Noah Carter from Upfrog, and the actionable takeaways that can transform your HVAC, plumbing, or service business. This episode is kindly sponsored by:– Sera (visit their website)– UpFrog (visit their website)– Copeland (visit their website).– CompanyCam (visit their website)  Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

In this episode of the Service Business Mastery podcast, host Tersh Blisset is joined by guest Rick Bergman for an engaging discussion on innovative techniques to grow your business. Despite Joshua being absent due to a speaking engagement, the conversation flows seamlessly as they dive into various topics that are crucial for service business owners, managers, and technicians. One of the key highlights of this episode is the importance of utilizing technology to streamline operations and stay ahead of the competition. Rick Bergman shares his insights on tools such as Chat GPT and STORYBRAND, which can revolutionize the way you communicate with your audience and market your services. They explore the power of AI-generated content and the benefits it can bring to crafting effective messaging for your business. The episode also delves into the significance of storytelling in business. Rick emphasizes the role of understanding your customer and creating a customer persona to guide your marketing strategies. They discuss how storytelling has been used for centuries as a powerful tool to captivate and engage audiences, and share practical tips on how to leverage storytelling techniques to make your business stand out. Throughout the episode, Rick Bergman's expertise and insights shine, making this episode a must-listen for service business owners looking to innovate and grow. From leveraging technology to crafting compelling stories, this conversation offers valuable strategies and ideas to boost your business to new heights. Don't miss out on this enlightening episode of the Service Business Mastery podcast with Rick Bergman.   This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Copeland (visit their website). - CompanyCam (visit their website)  Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   Visit our website: https://www.servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

A successful service business is one where everybody wins — your company, your employees and your customers.    Sure, it can be a challenge to elevate your business to this level, but when you reap the rewards, you’ll find it’s more than worth it.    That’s why in today’s episode, we’re joined by the legendary Tommy Mello, CEO at A1 Garage Door Service, who discusses his new book, Elevate, which is packed with tactics and strategies to overcome the challenges of growing your service business and help you reap those rewards. SHOW NOTES   - Marketing and business growth strategies  [2:38] - Entrepreneurship and work-life balance [16:35]  - Hiring and retaining top talent  [26:25]  - Pricing and attracting winners in the home service industry [40:51] - The importance of networking when growing your business  [49:24]   Resources And People Mentioned: This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website)  Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   Visit our website: https://www.servicebusinessmastery.com Learn the latest information in the HVAC industry with our state-of-the-art training for HVAC Distributors and Dealers HVAC Learning Campus --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Listen to part 2 of our discussion with Brigham Dickinson, Founder of Power Selling Pros and author of “Something to Give: A Journey to Become a Leader Worth Following”. Join us as Brigham breaks down the five steps we mentioned in part 1. These steps will help you gain freedom as an entrepreneur, create a vision for your business, leverage your team’s strengths, delegate more, and prioritize business growth. Towards the end, we discuss Brigham’s approach to growing a business by optimizing customer acquisition, retention, and customer experience. SHOW NOTES - Recap of Episode 1 [10:19] - Step 1: Holding your team accountable [14:32] - Step 2: Setting the vision of your business [30:07] - Step 3: Discovering the strengths of your team [37:12] - Step 4: Writing down everything you do on a daily basis [38:32] - Step 5: Working ON your business, instead of IN it [55:07] Resources & People Mentioned: Visit Brigham’s website & Pre-order “Something to Give”: https://www.brighamdickinson.com/hero-page1676928646975 Connect with him on LinkedIn: https://www.linkedin.com/in/brigham-dickinson Patterned After Excellence by Brigham Dickinson: https://bit.ly/3r89iAC Interplay Learning: https://www.interplaylearning.com Rocket Fuel by Gino Wickman & Mark Winters: https://bit.ly/3sQGsFz Watch Next: Part 1 with Brigham Dickinson: https://open.spotify.com/episode/43obq1NhqAsz5Ul9ruvSsj?si=819c449a68804c72 This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Relentless Digital (visit their website) - Copeland (visit their website). - CompanyCam (visit their website)  Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com Learn the latest information in the HVAC industry with our state-of-the-art training for HVAC Distributors and Dealers HVAC Learning Campus Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tired of constantly having to prove yourself at work? Feeling anxious or depressed after delegating your daily work tasks? Is everyone on your team relying on you for motivation, but even you are struggling to motivate yourself? Listen up! By the end of this episode, you’ll have actionable steps you can take to achieve real freedom over your income, freedom over your time, and most importantly, freedom from anxiety and depression as a business owner. Today, we’re joined by Brigham Dickinson, the Founder of Power Selling Pros and author of “Something to Give: A Journey to Become a Leader Worth Following”. Join us as Brigham shares his five key steps to overcoming depression and anxiety and finding true fulfillment and happiness as a service business leader. Whether you lead a small team or a massive team, Brigham has tons of insights to give you on how you can become a leader worth following. Resources & People Mentioned: This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website)  Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Watch Next: 8 Ways to Create a “WOW” Customer Service Experience w/ Zac Garside Are Your CSRs Empowered to Be the Voice of Your Company w/ Zac Garside Join the Service Business Mastery Facebook group Visit our page https://www.servicebusinessmastery.com Learn the latest information in the HVAC industry with our state-of-the-art training for HVAC Distributors and Dealers HVAC Learning Campus Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

What if we told you that you don’t need more technicians to reach your next major revenue milestone? You can get there with the techs you’ve already got — you just need to make them more efficient.  To explain what it takes to boost your efficiency, Billy Stevens, Founder & CEO at Sera Systems, joins the show armed with the many insights he’s gained fine-tuning Sera into the well-oiled machine it is today. Show Notes - Efficiency at Sera  [2:48] - Building a business to sell boxes [18:26]  - Spotting areas to improve efficiency  [31:33]  - Staying competitive with low prices [36:38] - Reaching your revenue-per-technician goals  [27:35] Resources And People Mentioned: This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website) Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Visit our page https://www.servicebusinessmastery.com Learn the latest information in the HVAC industry with our state-of-the-art training for HVAC Distributors and Dealers HVAC Learning Campus --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

It’s 5x more expensive to acquire a new customer than it is to retain an existing one. That means, if you want your business to thrive, you need to do all you can to retain your customers.  But what happens when they decide to move? In this episode, JB Brewster, Co-Founder at Is My Customer Moving, joins the show to explain how the revolutionary tool offered by his organization can help you be more proactive in retaining your customer base and save on customer acquisition. Show Notes - Why the client is your most valuable asset [8:44] - How to stop your “leaky bucket” [14:12]  - Using moving data for new customer acquisition [19:00]  - Getting started with the program [22:42] - [27:35] Resources And People Mentioned: Is My Customer Moving (visit their website) This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website)  Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Flat-rate pricing can be a game-changer in your service business. But to fully reap the rewards, you need your technicians and, even more importantly, your customers to be on board. How do you successfully transition in a way that benefits your customers, technicians and business, alike? To find out, in this episode of Service Business Mastery, we speak with Lance and Sheila Beck, Co-Owners at AirOne, about their recent transition to flat-rate pricing and the lessons they learned along the way. Show Notes - Transitioning from ServiceTitan to Housecall Pro [7:08] - Why a flat rate? [9:48]  - Getting technicians on board [15:25]  - How it impacts customers [24:11] - The time commitment [35:55] Resources And People Mentioned: This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website) Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

An HVAC purchase is such a rare event that most people know more about funeral expenses.    And with the coming SEER2 regulations, it’s more important than ever that HVAC businesses educate their customers, offer easy financing options and shore up their online presence.    In this episode of Service Business Mastery, we speak with Ben Middleton about SEER2, why in-house financing is no longer optional and how the Inflation Reduction Act will shake up the HVAC landscape. SHOW NOTES   - Introducing Ben Middleton  [1:19] - SEER2 and regional efficiency standards [4:26]  - The importance of consumer education [10:00]  - Compliance tracking and enforcement [12:50] - Why financing and online presence are the keys to survival [27:35]   Resources And People Mentioned:   This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website)  Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support