Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Tersh and Josh welcome Michael “Buzz” Buzinski, of Buzzworthy Integrated Marketing, to discuss how to "Stop losing money by modernizing your website". Here is a little information about “Buzz” Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing.  He has worked with over 750 service-based businesses and helped them make their digital marketing S.I.M.P.L.E. (Streamline, Identify, Market Research, Plan, Launch, and Evaluate).  Using the Rule of 26, Michael can double any website’s revenue. Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns.  Michael and the team at Buzzworthy work exclusively on the integrated marketing needs of privately owned businesses. Their service offerings are focused on increasing their clients’ digital presence, and they are dedicated to the bottom line while creating the highest return on investment and giving business owners the freedom to focus on their business.  Buzzworthy has been nationally recognized by the American Marketing Association for its innovative approach to digital marketing for small to medium-sized businesses. On today's episode, Tersh & Josh talk with “Buzz” about how to avoid leaving money on the table by modernizing your website. Our Deep Dive~ How 26+26+26=100 The importance of tracking your current website’s metrics Actionable tips to make your website better today ...you'll have to listen to the rest of the episode for these juicy details!  RESOURCES Learn more by visiting - https://buzzworthy.biz/ - https://ruleof26.com - https://www.linkedin.com/company/urbuzzworthy/ Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here  Learn more about Tersh by visiting https://serviceemperor.com  Connect with Tersh on social media @tershblissett  Connect with Josh on Facebook @https://www.facebook.com/josh.e.crouch/ Learn more about Relentless Digital @https://www.relentless-digital.org/ Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

530. Should The Biggest Impression on Your Clients Be the Lowest Paid Employee?  Tersh welcomes Stephen Dale, of Power Selling Pros to the show! Here is a little information about Stephen Dale and Power Selling Pros Stephen has been in and around the Contracting services for over 20 years!  He has spent most of that time in Operations and Management, managing smaller operations driving massive improvement wherever he has landed.  Stephen is highly recognized for excelling at building a strong team and leading that team to complete projects and hit lofty targets! Power Selling Pros is a home services industry leader in turning disorganized and overwhelmed CSR's, Technicians and leaders into confident well-oiled machines that make more money. On today's episode, Tersh talks with Stephen about the lowest-paid office employee might be the most important to your business! Our Deep Dive~ Your CSR is the "voice" of your company and why training them is essential to growth Develop your customer relationships intentionally through your CSR People aren't "price shopping, they are solution shopping" ...you'll have to listen to the rest of the episode for these juicy details!  RESOURCES Learn more by visiting - https://www.powersellingpros.com -https://www.linkedin.com/in/stephendale/  Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here  Learn more about Tersh by visiting https://serviceemperor.com  Connect with Tersh on social media @tershblissett  Connect with Josh on Facebook @https://www.facebook.com/josh.e.crouch/ Learn more about Relentless Digital @https://www.relentless-digital.org/ Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh welcomes Sharon Cully, of Simply Processes, to Discuss Setting Goals for Your Business and How to Go About Reaching Them Within Your Service Business! Here is a little information about Sharon Cully Sharon Cully is the owner and founder of Simply Processes, where she helps entrepreneurs find the time they need to grow their business, make more money, and create more freedom. With 15+ years of experience working with leading global brands like Coca-Cola, Diageo, and GlaxoSmithKline, Sharon has successfully helped companies around the world to increase performance and minimize costs, all while meeting customer objectives. She founded Simply Processes as a way to utilize her experience to help entrepreneurs who have been successful but are now feeling stuck, scale up to the next level by gaining control of their business processes. Entrepreneurs with big growth goals realize there’s a substantial gap between where they are now and where they want to be. Sharon Cully, owner and founder of Simply Processes, knows the best way to close that gap is through a clear, robust vision and well-crafted processes all with the right level of focus. Over the course of 15+ years managing teams and leading projects in blue-chip FMCG companies (including Coca-Cola, Diageo, and GlaxoSmithKline), Sharon has successfully employed best practices and process improvement methods to increase performance and minimize inventory/operating costs, all while meeting customer objectives. She’s learned what it takes for large companies to succeed and grow, and that ongoing, recurring problems can kill business growth. Sharon founded Simply Processes as a way to utilize her corporate experience to help smaller entrepreneurial companies gain control over their business processes, ultimately making more money while also freeing up the owner’s time, giving them more choices – to grow or sell their business, or simply work less. She works with entrepreneurs who have already been successful but are now feeling stuck, helping them scale to the next level by working with their teams to put systems and processes in place. Clear, documented tasks and responsibilities, along with successful automation and delegation, ensure that everyone delivers consistently outstanding results. Big growth goals require big transformation, and many entrepreneurs worry that their employees will resist the change. Sharon has extensive experience helping large groups successfully navigate change and uses tried-and-true strategies to help employees transition and adopt new ways of working. In today's episode, Tersh talks with Sharon about how to set goals within your Service Business and then how to reach those goals!   RESOURCES Learn more by visiting - www.simplyprocesses.com/  - https://www.linkedin.com/in/sharon-cully/  Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here  Learn more about Tersh by visiting https://serviceemperor.com  Connect with Tersh on social media @tershblissett  Connect with Josh on Facebook @https://www.facebook.com/josh.e.crouch/ Learn more about Relentless Digital @https://www.relentless-digital.org/ Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast!   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Here is a little information about Nick McDonald Unlike many other business coaching programs, who, at best only provide pieces of the puzzle, Nick has a practical battle-tested step-by-step process for success, plus the support to help you implement and improve over the long term. His program has no high ticket price tag as a barrier to entry, plus we have no contracts, so you can leave any time. Nick's process and programs have helped over 1500 business owners succeed over the last decade, and most of our customers have doubled or tripled their sales in the last year. His purpose is to help you succeed. Simple. On today's episode, Tersh & Josh talk with Nick about what you can do to improve your company's culture Our Deep Dive~ Common culture problems and how to start fixing them Why your culture is so important How to start becoming a leader instead of a Technician ...you'll have to listen to the rest of the episode for these juicy details!  RESOURCES Learn more by visiting - https://www.highgrowthcoach.com - https://www.linkedin.com/in/highgrowthcoach/ Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here  Learn more about Tersh by visiting https://serviceemperor.com  Connect with Tersh on social media @tershblissett  Connect with Josh on Facebook @https://www.facebook.com/josh.e.crouch/ Learn more about Relentless Digital @https://www.relentless-digital.org/ Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh welcomes Steve Rogers, of The Energy Conservatory, and discovers that Steve is also an HVAC nerd! Here is a little information about Steve Rogers Steven joined TEC in 2015 as Engineering and Operations Manager, bringing nearly two decades of experience in product development and technical support for flow and pressure measurement instruments. In 2017, Steve took over Ownership of the Energy Conservatory, which is responsible for the manufacturing of blower doors, duct testing systems and digital pressure gauges. Steve has over 20 years' experience with Fluid Dynamics and Flow Measurement, holds 16 US and international patents, with more pending and is fluent in Spanish and Portuguese. On today's episode, Tersh talks with Steve and finds out he's an HVAC nerd.   Our Deep Dive~ How the Energy Conservatory can help your business Tersh and Steve nerd out on HVAC and the finer nuances of air flow in your building Understanding air and how it impacts your building ...you'll have to listen to the rest of the episode for these juicy details!  RESOURCES Learn more by visiting - https://energyconservatory.com/ -https://www.linkedin.com/in/steven-rogers-1756b71/  Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here  Learn more about Tersh by visiting https://serviceemperor.com  Connect with Tersh on social media @tershblissett  Connect with Josh on Facebook @https://www.facebook.com/josh.e.crouch/ Learn more about Relentless Digital @https://www.relentless-digital.org/ Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh officially welcomes Josh Crouch as co-host to the Service Business Mastery Podcast Here is a little information about Josh Crouch Josh started in the HVAC industry in 2013 as an Accountant and quickly took over Operations for the Business and struggled mightily. Those struggles led him to discover what it took to run a successful Contracting company and despite those issues the company grew 50-75% per year. After a few additional stops along the way, Josh realized there was a lack of solid marketing companies that serve the skilled trades and founded Relentless Digital, which is designed to work with you to understand and build your business' starting with understanding and growing your organic digital presence. On today's episode, Tersh welcomes Josh officially and talk about Josh's past in the HVAC industry as well as what's to come with the podcast. Our Deep Dive~ No deep dive, just getting to know Josh this week! ...you'll have to listen to the rest of the episode for these juicy details!  RESOURCES Learn more by visiting - https://www.relentless-digital.org/ - https://www.linkedin.com/in/josh-crouch/ Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here  Learn more about Tersh by visiting https://serviceemperor.com  Connect with Tersh on social media @tershblissett  Connect with Josh on Facebook @https://www.facebook.com/josh.e.crouch/ Learn more about Relentless Digital @https://www.relentless-digital.org/ Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast!   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh and Josh welcomes Tevis Trower, of Balance Integration Corporation, to discuss Why "Superheroes Suck at Leadership and why the person on the ground matters more". Here is a little information about Tevis Trower Tevis Trower (TEH-viss TROW-urr -- like “power”), founder & CEO of Balance Integration and the author of The Game-Changer’s Guide to Radical Success, knows that building a great organization begins with cultivating true greatness from the very top. Tevis is a pioneer in optimizing corporate cultures, and has been heralded as “corporate mindfulness guru for the new millennium.” Tevis has coached high performers and top executives for powerful organizations ranging from Disney to KKR in leveraging their most precious asset: their humanity. A sought after “get them thinking, laughing, and interacting” speaker, Tevis has headlined executive events with Fast Company, Harvard Business Review Events, Peer150, Bloomberg, Conscious Capitalism, and Google, and has been featured in media outlets like Forbes, Inc, Fortune, CIO, The New York Post, Yoga Journal, and more. On today's episode, Tersh & Josh talk with Tevis about Why "Superheroes Suck at Leadership and why the person on the ground matters more". Our Deep Dive~ Cave Days and how to work more efficiently Overcoming Imposter Syndrome Why superheroes suck at leadership ...you'll have to listen to the rest of the episode for these juicy details!  RESOURCES Learn more by visiting - https://www.balanceintegration.com - https://www.linkedin.com/in/tevistrower/ Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here  Learn more about Tersh by visiting https://serviceemperor.com  Connect with Tersh on social media @tershblissett  Connect with Josh on Facebook @https://www.facebook.com/josh.e.crouch/ Learn more about Relentless Digital @https://www.relentless-digital.org/ Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast!   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh and Josh welcomes Tina Clementes, of RPC America, to discuss how to handle "hecklers" in your service business! Here is a little information about Tina Clementes Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (rpc) in 2013, Tina Frey Clements worked for 10+ years within the BMW NA Organization. She is a successful leader, keynote speaker, author, entrepreneur.com article contributor, coach, & facilitator; leading within entertainment, auto, luxury & L&D for over 25 yrs. Her clients confirm, she is a communications expert & her book, ‘The ART of Facilitation’ is a testament to her talent. On today's episode, Tersh & Josh talk with Tina about how to deal with "hecklers" in your business and improve your internal communication. Our Deep Dive~ Adult Learning Theory and what it is How to improve the information retention rate of your employees How to start empowering your people and communicate more effectively ...you'll have to listen to the rest of the episode for these juicy details!  RESOURCES Learn more by visiting - https://www.rpc-partners.com/ - https://www.linkedin.com/in/tinafreyclements/ Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here  Learn more about Tersh by visiting https://serviceemperor.com  Connect with Tersh on social media @tershblissett  Connect with Josh on Facebook @https://www.facebook.com/josh.e.crouch/ Learn more about Relentless Digital @https://www.relentless-digital.org/ Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast!   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh and Josh welcome Keziah Robinson, of Cassia Partners, and discuss how to stop Helicopter parenting your business! Here is a little information about Keziah Robinson Keziah Robinson is a business strategist, coach, and investor with over 15 years of experience working with CEOs, founders & executive leadership across multiple industries. She is the founder of Cassia Partners, an independent advisory firm with expertise in growth enterprises, pivots/turnarounds, and intrapreneurial corporate initiatives. Keziah's tailored approach to coaching incorporates elements of design thinking and behavioral science.  Keziah founding Cassia Partners in 2012, focused on helping startups, turnarounds and planned exit strategies for Business Owners. Tailored client-centric approach incorporates design thinking and behavioral science  In today's episode, Tersh & Josh talk with David about 5 Ways you can ensure that the IAQ that you are recommending is the best match to what your client needs.    Our Deep Dive~ How to realize when you are ready for Business coaching? How Keziah uses behavioral science to impact her clients' business How to prepare your business for exit ...you'll have to listen to the rest of the episode for these juicy details!  RESOURCES Learn more by visiting - https://www.cassia-partners.com - https://www.linkedin.com/in/keziahrobinson Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here  Learn more about Tersh by visiting https://serviceemperor.com  Connect with Tersh on social media @tershblissett  Connect with Josh on Facebook @https://www.facebook.com/josh.e.crouch/ Learn more about Relentless Digital @https://www.relentless-digital.org/ Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast!   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh Welcomes Josh Crouch to the show, and they talk with David Indursky, of Encon, about what types of IAQ are the best Indoor Air Quality for an office or home.   Here is a little information about David Indursky David revolutionized his multi-generational company when he took the helm in 2000 by utilizing modern technology after he took it over from his father, Marty. Established in 1968, New Jersey’s premier building solutions firm ENCONis an award-winning, second-generation family business. David became President in 2000 when the business was 3-4M/year; he shifted from public plan and spec work and pivoted the company into the design-build marketplace working with the private sector, owner-direct companies who valued the relationship with its vendors as much as the price. Grew steadily, increasing by 10-15% annually for several years Went from 15M to 25M in 3 years (2015-2018) 2018-2019 grew by 10M for a total of 35M in 2019 This growth was the direct result of building a sold-in internal team, many of his employees have worked for the company for 25+ years. This solid foundation enabled them to achieve explosive growth while maintaining Encon’s commitment to high quality and service. David was laser-focused on building breakthrough relationships with Encon’s clients to deliver high value  In today's episode, Tersh & Josh talk with David about 5 Ways you can ensure that the IAQ that you are recommending is the best match to what your client needs.    Our Deep Dive~ How do you know what IAQ to use? What are the REAL problems that your client is facing? ASHRAE is bending the rules due to the pandemic... ...you'll have to listen to the rest of the episode for these juicy details!  RESOURCES Learn more by visiting - https://www.enconmech.com/ - https://www.instagram.com/enconmech/ - https://www.linkedin.com/company/encon-mech - https://www.facebook.com/enconmech - https://www.youtube.com/enconmech Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here  Learn more about Tersh by visiting https://serviceemperor.com  Connect with Tersh on social media @tershblissett  Connect with Josh on Facebook @https://www.facebook.com/josh.e.crouch/ Learn more about Relentless Digital @https://www.relentless-digital.org/ Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast!   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support