DIY MFA Radio

Hey there word nerds! Today, I'll be sharing a recap of all the exciting things I discovered at Digital Book World (or DBW) last week. 2017 marks the eighth year of this industry-focused event, with a shift toward solution-focused strategies paired with insightful in-depth programming. This year was also the the first time DBW has run a segment of the conference exclusively for indie authors. While this event is intended for the members of the publishing community—it truly is an industry event—there are a lot of things author can learn from DBW in order to thrive in today's evolving landscape. And this doesn't mean you need to be an indie author; even if writers planning to go the traditional route, there were a lot of important takeaways I got from digital book world this year. Three Main Themes at DBW While I heard a lot of fascinating statistics and gained so many new insights into publishing, there were three main themes that rose to the top. Innovation: Cool new stuff that both publishers and authors are doing to connect with their audience and enhance the reading experience. Efficiency: To succeed in this business, it's not just about working harder, it's about working smarter, and this conference was brimming with awesome strategies and cool new tools I can't wait to try. Sales: Let's face it, if we want to create a sustainable career as writers, we have to understand sales. This means both knowing what the trends are now, and where the next opportunities might be. This last piece is extremely important. It's only when we understand the money piece that we can develop creative new ideas for earning a sustainable living from our writing. If we don't know what's going on in the industry around us, then we're operating in a vacuum. As I go through each of these three themes from DBW, I'm also going to give you a little piece of homework—an assignment with each one—so you can implement these concepts with concrete, actionable steps. Let's get started! Innovation What cool new stuff is the industry up to? Hands down, one of the places where I saw the most creative thinking was in platforms, and I don't mean your author platform, but social media and other tech platforms where both authors and publishers are doing cool creative things. Trends include... Audio! By far the biggest buzz at DBW is around audiobooks. Using Facebook ads to build your email list as well as to sell directly. Platforms that are offering unique reading experiences (like Crave) or increasing authors' reach (like Wattpad). Efficiency How can you work smarter? The two big areas of focus when it comes to efficiency focus creation and promotion. Finding new opportunities for your intellectual property (e.g. branded stories on Wattpad, capitalizing on audio rights, etc.). Agents play a huge part in helping authors make smart choices with their IP. While the query process can be tough, agents are still hungry to discover great talent. "Any given Thursday, you can walk into a bar and hear people singing karaoke who are pretty decent. But as agents, we're not looking for 'pretty good,' we're looking for someone who can sing at the Met or who can sell out Madison Square Garden." —Regina Brooks, Lead Agent and President of Serendipity Literary Agency Understanding how to reach out to the media for publicity, and developing a multi-faceted PR approach. Take a "sniper rifle approach" to marketing and promotion, instead of a shotgun. Patience and persistence were common themes, especially at DBW Indie. You need to try different approaches but give them time to build traction (especially with SEO and digital tools). Sales What's happening in our industry and what does this mean for authors? Perhaps my favorite session was given by Peter Hildick-Smith, Codex Group founder and president. He broke down the sales process into three steps, then talked about different strategies pertaining to each one. These steps are: Discover, conversion, and sourcing. Discovery: Do readers know the book exists? How can we make potential readers more aware of books? Readers need two or more "exposures" to the book before they want to buy it, and that number goes up if the price of the book is higher. The good news is that the author's connection to his/her audience can be a big influencer at this stage. Conversion: Now that readers are aware the book exists, do they want to read it? This is where cues like the cover and messaging around the book can make a big difference at this stage. Price and reviews/recommendations can also be a big influencer here. Sourcing: Readers know about the book, they want to read it, but will they buy it? Here is where things vary based on the specific book. Delivering a varied mosaic of information about the book (and where to buy it) from day one improves chances of sales. About Digital Book World Starting with the only conference designed to address the radically changing commercial publishing environment, Digital Book World has evolved into a year-round platform offering educational and networking resources for consumer publishing professionals and their partners — including agents, booksellers and technology vendors — online and in person. You can keep up with Digital Book World and what they're up to by following them on Twitter. For more info and show notes: DIYMFA.com/131

Hey there word nerds! Today's DIY MFA Radio guest has a fantastic double life. Author Frédérique Molay began her career in politics and administration as chief of staff for a commission of the French National Assembly. She then worked for local government in Burgundy, ran in the European elections, and was elected in Saône-et-Loire. She also writes crime novels and won France's prestigious crime fiction award the Prix du Quai des Orfèvres for The 7th Woman, which went on to become an international bestseller. We had our conversation through a translator, a different format than you're used to from DIY MFA Radio, but I hope you'll stick with it. Molay has some brilliant insights about writing and I'm so excited to share our interview. In this episode we discuss: Publishing foreign titles in the United States with Le French Book Vulnerability and idealism in writing Work life - family life - writing life balance. Plus, their #1 tip for writers. About the Author Writing has always been a passion for Frédérique Molay, author of the award-winning international bestselling Paris Homicide series. She graduated from France's prestigious grande école the Institut d'Études Politique and has a Master's degree in Business Administration. She began her career in politics and administration as chief of staff for a commission of the French National Assembly. She then worked for local government in Burgundy, ran in the European elections, and was elected in Saône-et-Loire.At the height of this brilliant political career, Molay was also writing crime novels and won France's prestigious crime fiction award the Prix du Quai des Orfèvres for The 7th Woman, which went on to become an international bestseller. She took a break from politics to write Crossing the Line and The City of Blood, two other titles in the Paris Homicide series. In addition to being a knight in the Confrérie des Chevaliers du Tastevin—an order of wine lovers who promote Burgundy wines—Frédérique also taught French in middle school for a short time, sharing her passion for writing with young teens.The political virus never left her, however, and in June 2015, while writing Looking to the Woods, Frédérique returned to politics, as chief of staff for a newly elected senator. She now splits her time between Paris and Chalon-sur-Saône, between police procedurals and politics. Looking to the Woods When a ten-year-old girl's mutilated body is found in a public park in Paris, chief of police Nico Sirsky takes action. But his elite team of homicide detectives isn't on the case for even twenty-four hours before a second child is found murdered and left to rot inside a middle-school classroom. With the City of Light on edge awaiting another gruesome discovery, the clock starts ticking for Sirsky to catch the elusive killer who calls himself the gamemaster. As the pressure mounts, Sirsky is also confronted with a conundrum in his personal life: his girlfriend is inexplicably pulling away from him. But he must once again put his own problems aside when the investigation turns up nothing but taunts from the killer. It will take an entire team of police psychologists, forensic specialists, and criminal investigators to uncover the truth hidden in a web of murder more tangled than any of them could have imagined. For more info and show notes: DIYMFA.com/130

Hey there word nerds! Today I'm thrilled to welcome Manjula Martin on the show. Manjula is editor of Scratch: Writers, Money, and the Art of Making a Living from Simon & Schuster. She's the creator of the blog Who Pays Writers? And was the founder and editor of Scratch magazine, an online periodical focused on the business of being a writer. Her work has appeared in various publications like the Virginia Quarterly Review, Pacific Standard, SF Weekly, The Billfold, and The Toast, plus, she is the managing editor of Zoetrope: All-Story. Today, Manjula and I will be talking about writers and money, how to make ends meet, and generate revenue from your writing. In this episode we discuss: Why it's so difficult—but so important—for writers to talk about money. Also why it doesn't have to be difficult. Different options and strategies for how writers can make a living beyond a book deal. The pros and cons of working for free, and the broader implications this has on the publishing landscape. Knowing your strengths and weaknesses and leveraging them to help you make a living. Plus, her #1 tip for writers. About the Author Manjula Martin is editor of Scratch: Writers, Money, and the Art of Making a Living (Simon & Schuster, January 2017). She created the blog Who Pays Writers? and was the founder and editor of Scratch magazine, an online periodical that focused on the business of being a writer. Her writing has appeared in the Virginia Quarterly Review, Pacific Standard, SF Weekly, The Billfold, The Toast, and other publications. She is the managing editor of Zoetrope: All-Story and lives in San Francisco. You can learn more about Manjula Martin at her website: https://manjulamartin.com/. Scratch: Writers, Money, and the Art of Making a Living A collection of essays from today's most acclaimed authors—from Cheryl Strayed to Roxane Gay to Jennifer Weiner, Alexander Chee, Nick Hornby, and Jonathan Franzen—on the realities of making a living in the writing world. In the literary world, the debate around writing and commerce often begs us to take sides: either writers should be paid for everything they do or writers should just pay their dues and count themselves lucky to be published. You should never quit your day job, but your ultimate goal should be to quit your day job. It's an endless, confusing, and often controversial conversation that, despite our bare-it-all culture, still remains taboo. In Scratch, Manjula Martin has gathered interviews and essays from established and rising authors to confront the age-old question: how do creative people make money? For more info and show notes: DIYMFA.com/129

Hey there word nerds! Today I have the pleasure of introducing you to someone who has been instrumental in helping me up my speaking game. Whether you've been hearing me speak on this podcast or have seen me speak on stage, this person has had a tremendous impact in helping me become the speaker that I am. This person is Alexia Vernon. Alexia has been branded a "Moxie Maven" by the White House Office of Public Engagement because of her unique and effective approach to developing female leaders, for a decade she has been a go-to speaking coach to CEOs, New York Times bestselling authors, media personalities, and scores of visionary entrepreneurs and change-makers who are ready to go from best-kept secrets to hotshot, transformational speakers. Her unique background as a former Miss Junior America, public speaker, professor, actor, dancer, TEDx organizer, and corporate trainer has enabled Alexia to speak on stages such as the United Nations during the Commission on the Status of Women, INBOUND, and the Association of Talent Development (ATD). She has appeared on major media outlets like CNN, NBC, Inc., and Women's Health Magazine. Her clients have spoken on stages like the World Domination Summit, Transformational Leadership Council, Entrepreneurs' Organization, Off the Charts Live, and at TEDx's around the world, not to mention scoring some amazing media coverage in publications like The New York Times, TIME, and Vanity Fair, and networks like OWN and Good Morning America. In this episode Alexia and I discuss: The importance of public speaking for authors Finding your voice as a speaker How speaking can help you hone your ideas Plus, Alexia's #1 tip for writers. About Alexia Vernon Branded a "Moxie Maven" by the White House Office of Public Engagement for her unique and effective approach to developing female leaders, for a decade she has been a go-to speaking coach to CEOs, New York Times bestselling authors, media personalities, and scores of visionary entrepreneurs and change-makers who are ready to go from best-kept secrets to hotshot, transformational speakers. Her unique background as a former Miss Junior America, public speaker, professor, actor, dancer, TEDx organizer, and corporate trainer has enabled Alexia to speak on stages such as the United Nations during the Commission on the Status of Women, INBOUND, and the Association of Talent Development (ATD). She has appeared on major media outlets like CNN, NBC, Inc., and Women's Health Magazine. Her clients have spoken on stages like the World Domination Summit, Transformational Leadership Council, Entrepreneurs' Organization, Off the Charts Live, and at TEDx's around the world, not to mention scoring some amazing media coverage in publications like The New York Times, TIME, and Vanity Fair, and networks like OWN and Good Morning America. For more info and show notes: DIYMFA.com/128

Hey there word nerds! Thanks for being here with me today. I'm so excited to share this interview with you. It's a little bit different from what I usually do. Instead of being the one hosting the interview, in this episode I'm sharing an interview that I gave for my friend Joanna Penn on The Creative Penn Podcast. You might remember Joanna from episode 106 when she came on DIY MFA Radio and I got to interview her! She is a New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes nonfiction for authors. She's also a professional speaker and award-winning entrepreneur. Her site, TheCreativePenn.com, is regularly voted one of the Top 10 sites for writers. She is a self-publishing superstar and I'm thrilled that she had me on her show. Embed Episode Here In this episode Joanna interviews me about: How I started DIY MFA, where I got that first glimmer of the idea, and how I built it into what you see today. The writer's need for validation and why that "stamp of approval" needs to come from within. Honoring and understanding your process, and how there's no right way to be a writer. The importance of author identity, and being the best version of yourself, but still be authentically you. I also share some of my signature DIY MFA techniques, like: The Angst Jar—what it is and why it's my go-to tool for handling rejection, imposter syndrome, and any other curve ball my inner critic throws at me. The Revision Pyramid and how to use it so you can rock your post-NaNoWriMo revisions and make your manuscript sing. Visual outline techniques and why I'm so obsessed with design and graphics. Hint: It comes from my former life as a toy designer and psychology researcher. DIY MFA (the book!) Have you ever... Dreamed of writing a book but had no idea where to start? Started a writing project, but couldn't stay motivated? Struggled to carve out time in your life for your writing? Searched for a writing community, but didn't know where to look? Been overwhelmed by all the writing and publishing advice online? Order your very own copy direct from the publisher by clicking this affiliate link. As with any affiliate products we promote on this site, when you purchase via this link, DIY MFA gets a small commission at no cost to you. Thank you supporting DIY MFA! DIY MFA is the definitive guide for writers who can't–or don't want to–go back to school. Inspired by material I've created and compiled since the inception of this website, this is more than a writing guide in book form. Based on proven techniques and graduate-style curriculum, DIY MFA won't just help you improve your writing skills, it will empower you to take control of your creative life. If DIY MFA were a school, this book would be the student handbook. It's a one-stop-shop with all the fundamental elements from the website in one place. If you are new to DIY MFA, this book is the perfect springboard to get you going, and if you've taken one or more of our courses, this book will supplement and expand on what you learned. DIY MFA: Write with Focus, Read with Purpose, Build Your Community will help you get that graduate-level experience without going to school. Don't put your life on hold for two or three years and accrue a huge amount of student debt. Instead, learn to recreate that MFA experience for yourself and seamlessly incorporate writing into your life. This book will show you how. I wrote this book for word nerds of all stripes, but particularly with these three particular writer groups in mind. Writers in the trenches: If you're one of these writers, then you are in the thick of it, actively engaged in a writing project at this very moment. You work hard to improve your craft and are hungry to learn tools and skills you can apply to work-in-progress. This book will give you the techniques you crave. Serious newbies: Just because you're new to writing doesn't mean you're not serious. If you're one of these serious newbies, then you are motivated to learn all you can, so you can start your writing journey on the right foot. Learn how with this book. Career authors who need a boost: No matter how experienced a writer you are, sometimes you lose "that loving feeling" and it's hard to get those words on the page. This book can help shake up some of those stale habits and get you pumped up about your writing again. Warning: If you are dabbler or dilettante looking for a "magic bullet" solution or a shortcut to success, this book is not for you. Seriously, it might spontaneously combust in your possession. (Just kidding. Sort of.) For more info and show notes: DIYMFA.com/127

Hey there word nerds! Thanks for joining me for DIY MFA Radio! I'm especially excited for this episode because today I get to interview agent Mitch Hoffman. I first met Mitch at ThrillerFest earlier this year, where I heard him speak on a panel and later got a chance to talk further at one of those conference mix-and-mingle shindigs. Right away, I knew Mitch was someone I wanted to bring on the show, not only because of his unique background both as a former editor at a major publisher and now as an agent, but also because of his measured, thoughtful approach toward publishing. Given how much has changed (and continues to change) in our industry, I wanted my word nerds to hear from someone who has been on both sides of the agent-editor realm, and also who's been in the industry long enough to know where the book business has been, where it is now, and where it could be going. And from getting a chance to chat with him for a bit at ThrillerFest, I happen to know that he's a pretty cool guy to talk to. Mitch joined the Aaron Priest Literary Agency as a Senior Agent in 2015. A 20-year veteran of the publishing industry, he was most recently Vice-President, Executive Editor at Grand Central Publishing. As an editor, Mitch published over 200 books, more than 60 of which were New York Times bestsellers. Prior to joining Grand Central Publishing in 2007, Mitch held editorial positions at Dutton and Dell Publishing, and began his career as an intern at Farrar, Straus and Giroux (or FSG). So, basically, he's worked at three of the "Big Apple Five" publishers. Embed Episode Here In this episode Mitch and I discuss: The difference between an agent and an editor, and why he made the switch from the latter to the former. The acquisitions process from a publisher's perspective, and what really happens after an editor gets a submission letter from an agent. All the different people in a publishing house who help determine whether to acquire a book or not. What an agent can do for an author trying to get published, and how agents can help authors beyond that single book deal. Plus, Mitch's #1 tip for writers. About the Agent Mitch Hoffman joined the Aaron Priest Literary Agency as a Senior Agent in 2015. A 20-year veteran of the publishing industry, he was most recently Vice-President, Executive Editor at Grand Central Publishing. As an editor, Mitch published over 200 books, more than 60 of which were New York Times best sellers. Prior to joining Grand Central Publishing in 2007, Mitch held editorial positions at Dutton and Dell Publishing, and began his career as an intern at Farrar, Straus and Giroux. Mitch is actively building a list of authors writing across the spectrum of fiction and nonfiction, including thrillers, suspense, crime fiction, and literary fiction, as well as narrative nonfiction, politics, popular science, history, memoir, current events, and pop culture. If you think your book might be a good fit, visit the agency website, read the submission guidelines and send him a query. Make sure you mention in your query that you heard him speak on DIY MFA Radio. For more info and show notes: DIYMFA.com/126

Hey there word nerds! Today I'm speaking with Elisabeth Barrett, a romance author living in the San Francisco Bay Area. Elisabeth spends her days teaching, editing, writing sexy contemporary romance, and enjoying time with her sometimes-bearded husband and three spirited kids. She is constantly perfecting that juggling act between home/work/writing, but in her free time she loves to hike open space preserves, grow orchids, bake sweet things her husband won't eat, and sing in grand choruses. Her latest book Anywhere You Are is out now from Random House and she also has an indie published West Coast Holiday Series box set that is out just in time for the holidays. In this episode we discuss: Crafting a series for the Romance genre and all the considerations that go with sustaining a story across multiple books. Different ways that series can play out. In Romance, one of the big trends is having series consist of "companion novels" focusing on a different romantic couple in each one. How characters can change over the course of a series, and how to adapt the story as your characters grow and evolve. Finding that work/life balance, especially when you have a family or a "day job" that compete with writing for your attention. Plus, Elisabeth Barrett's #1 tip for writers. For more info and show notes: DIYMFA.com/125

Hey there word nerds! If you subscribe to the DIY MFA newsletter, then you know I've had a lot to say lately. In this episode, I reflect on some of the recent themes I've been considering, themes like service, responsibility, gratitude and love. I also talk about some of the obstacles I've faced when building my author platform. These aren't just external roadblocks that got in my way, but also internal factors and limiting mindsets that kept me from sharing my work. Listen in to the full episode below. In this episode, I talk about several things, including: Why it's so important for you to share your stories, and how in doing so you not only empower yourself, but you also empower others to do the same. The "filter question" I use to assess all of my creative work, and how this one question helps me go from making a million tiny decisions every day to seeing on the big picture. Bonus: This year, instead of doing New Year's resolutions, challenge yourself to craft a filter question for your writing, your work, or even your life as a whole. In this episode, I also allude to several recent newsletters and articles from DIY MFA. In case you've missed them, I have linked to these articles below. Dream Big, Execute Small — how to reframe marketing from being all about you to being in service of your readers. Use Your Words — why now more than ever, writers have the responsibility to use their words with integrity and purpose. The Radicalism of Our TIme — in which I share a "big, scary thing" from my life, and talk about the tension between fear and love. Enjoyed this episode? Check out the webinar! I'm offering a FREE webinar next Monday, December 12th at 1pm ET designed to help you find and connect with your readers. This is all in preparation for the launch of my new course: Pixels to Platform, designed to help you build your platform and share your work in a way that is both authentic and effective. Connect with Readers, Build Your Platform Monday, December 12th at 1pm Eastern Time Register at: DIYMFA.com/PlatformWebinar For more info and show notes go to: DIYMFA.com/124

Hey there word nerds! Today I'm delighted to have Britt Alan on the show, talking about self-publishing his debut novel: Tiananmen Ascending. But before we dig into the nuts and bolts of writing and self-publishing, let me share a short anecdote that I think captures Britt's longtime passion for that intersection between world politics and writing. When he was eight years old, he wrote the a letter to the Islamic Republic of Iran protesting the hostage crisis. Since that time, he's had 23 years of experience in international relations, communications, and the federal government. This knowledge has very much informed his debut novel, as well as his decision to self-publish. In this episode Britt and I discuss: How he came up with the idea for the inciting incident of his book, and how he's able to get inside the minds of his villains and truly understand their motivations. Why he proactively chose self-publishing and how he worked through the process of bringing his book to life. A few of the nuts and bolts decisions he had to make as part of the self-publishing process, and why he made those choices. Deciding which aspects of self-publishing (e.g. editing, cover design, interior design, etc.) to outsource and which ones to do yourself. How he juggles a day job, a family, and self-publishing his books. (Hint: It's all about discipline.) Plus, Britt's #1 tip for writers. About the Author Britt Alan's interest in and concern about world politics started early when, as an eight-year-old child, he wrote the Islamic Republic of Iran to protest the Iran hostage crisis. The response sent to him by the Islamic Republic's charge d'affaires, which he includes in the preface to his novel, introduced him to propaganda and years later inspired him to write Tiananmen Ascending.Alan has twenty-three years of experience in international relations, communications, the federal government and Department of Defense Science and Technology agencies and programs. He is active in the defense science and technology community and is a member of the Armed Forces Communications and Electronics Association, the Project Management Institute, the American Marketing Association, and the Association of Proposal Management Professionals.Alan lives in Washington, DC, with his wife of nineteen years and two children, and is currently at work on his next novel of Chinese aggression and deception. His debut novel Tiananmen Ascending is out now. For more info and show notes: DIYMFA.com/123

Hey there word nerds! Domestic suspense has been getting a lot of buzz lately, but crafting a great book in this sub-genre is much more challenging than it seems. Today I have the pleasure of interviewing author Cate Holahan about her latest book The Widower's Wife. In this episode, Cate gives us a behind-the-scenes look at what goes into crafting a story of suspense and intrigue set in in everyday suburbia. In this episode Cate and I discuss: How she crafted the point of view for the story and why she chose to use certain characters' point of view and not that of others. World-building in domestic suspense, and why a close setting (like a house) can be especially interesting for writers. The cultural details of the protagonist's Brazilian heritage (like me!) and the research that went into making the details spot-on. How she wrote the investigator in this story, and why she gave this character's role a particular twist. The artistry behind the supporting characters of the book, and why she wrote these characters in this way. Plus, her #1 tip for writers. About the Author Catherine "Cate" Holahan is an award-winning journalist, former television producer, and author. Her second novel, The Widower's Wife, was praised in a starred Kirkus review as "one of those rare thrillers that really will keep you reading all night." Her articles have appeared in BusinessWeek, The Boston Globe, The Record and on web sites for CBS, MSN Money, NorthJersey.com and CNBC. Her first novel, also published by Crooked Lane Books, is Dark Turns. She lives in New Jersey with her husband, two daughters, and dog. The Widower's Wife Ana Bacon, a young housewife, tumbles off a cruise ship into the dark and deadly waters, but did she take her secrets with her? Investigator Ryan Monahan is a numbers man. So when his company sends him the Bacon case, which could net a ten million dollar payout, Monahan doubts that her death is just a tragic accident. But the husband has a substantial alibi and a number of witnesses claim to have seen Ana fall. So the official ruling seems to be substantiated. Still, the more Monahan uncovers about Ana's life, the more he realizes how many people would kill to keep her secrets hidden. And the closer he gets to the truth, the greater the odds grow that he, too, will take a fatal fall. Cate Holahan looks at the dark underbelly of a marriage from the perspectives of the detective and the victim in her tense and enthralling page-turner, The Widower's Wife. For more info and show notes: DIYMFA.com/122