'We have this image of a reader being someone who's giving time and attention to our words... but online that doesn't happen.' Anna Faherty found out the hard way that there were no books to help her teach a course on 'digital storytelling' - so she had to write her own. And if you're trying to write a business book then much of what she tackles in it - writing for busy readers, structuring ideas, adding in details and taking out fluff - is relevant for you too.  Even if you're not writing a book, you'll learn a huge amount from this conversation about capturing and keeping attention online, and why AI stories are not the way forward for anyone who cares about social justice.  There's also a super-practical post-it tip and an extended discussion about Gregory Peck and leopards. You're welcome.

'I'm going to tell you how you should be doing it, but it's up to you to do it. But I'm going to dress it up in a way where the message might land 15 minutes later when you're on the bus going to town. And you're like, Oh, that's what he meant.' It takes courage, tact and humour to point out to a leader not only that there might be an issue with their organization's culture, but that the issue might be them. And that's as true when you're writing a book as when you're in the room with the person. Luckily, Colin D. Ellis has all three, and in this frankly hilarious conversation he takes us under the hood to show us how he tells difficult truths in an easy-to-read way,  We also talk about crediting the music you listen to as well as the books you read as you write, the joy of the Venn diagram, and why being Liverpudlian is a superpower.  Pin your ears back.       

'It's that little extra something that makes the ordinary into extraordinary and the impossible into the why not?' When her son was diagnosed with autism at the age of 10, it was what former head of trading and executive coach Alina Addison calls her 'butterfly moment'. While she accepted the diagnosis, she says, she didn't accept the prognosis, which was bleak. Instead she dedicated herself to discovering how to harness these extraordinary aspects of neurodiversity into something powerfully positive. The result was a deep understanding of the superpower that is audacity: caring plus courage plus non-conformity. And that's as relevant to leaders as it is to parents of neurodiverse children.  In this deeply personal conversation Alina shares with me how she interwove her personal story with her professional expertise, and developed a style of writing based on talking. We also touch on how audacity plus wine can equal a hotel in Transylvania... 

In a world that celebrates speed and working smart, adopting AI solutions and smashing simple success metrics, it can feel not just challenging but unhelpful to diverge from received wisdom.  But if we're going to create anything of real value - in business, in writing, even in sport - we need to be ready to take the less-traveled path. Because that makes all the difference.  In this Best Bits episode, hear from:  Henry Mintzberg on cherishing anomolies;  Maureen Dunne on why neurodivergence is so essential for organizations;  Sol Rashidi on resisting easy answers when it comes to implementing AI projects;  Cath Bishop on thinking more thoughtfully about success, in sport and life;  Rob  Hatch on find what works for YOU and doubling down on it; Hasan Kubba on the lean approach to writing a business book;  Dougal Shaw on responding to feedback and changing paths;  David B. Horne on rising to the challenge to 'think bigger';  Michelle Glogovac on the imporatance of asking the questions noone else is asking.  My hope is that when you spot a chance to take a more interesting path this week, you'll find the courage to see where it takes you... 

David B. Horne, creative accountant and author of the award-winning Add Then Multiply: How small businesses can think like big businesses and achieve exponential growth, has a multidimensional perspective on the Business Book Awards as entrant, finalist, winner and now judge. He also knows a thing or two about the power of books for business growth. In this week’s episode, we discuss how books serve as a permanent record of knowledge, helping businesses learn, grow, and establish credibility. As well as attracting the right clients, they can also help you ‘consciously uncouple’ from clients that no longer align with your goals. And did you realise that writing a book - a journey of personal and professional development - can also count towards your CPD hours? A classic EBBC blend of practical tips and inspiration. Get the kettle on.

Our definition of success has led us to a place that's actually constrained us from exploring what we're capable of. We're not getting the innovation or the collaboration that we want. We need to think about things differently.' If you're enthralled by the drama of the Paris Olympics, here's a thoughtful take on what you might be missing if you're focused primarily on the medals table. World Champion rower Cath Bishop has competed at three Olympic games. When she won silver in 2004, the pain of missing out on gold led to a decades-long reexamination of the idea of success, across sport, education, politics and business.  As an international conflict negotiator and a leadership coach, as well as an advisor to several sporting bodies, she now makes the case for a richer, more human, more sustainable vision of what it means to win well - what she describes as the Long Win.  This conversation will change how you watch the Olympics, how you think about your business, and perhaps even what you value in life. 

'It's an unfair advantage to have a platform, it massively helps, don't get me wrong. But it's totally possible to do it without one.' When Hasan Kubba and Ash Ali got together to write 'The Unfair Advantage: How you already have what it takes to succeed', they assumed they'd self-publish. They even put up a 'lean' version of the book on KDP. But as it turned out they had publishers fighting over it (sensibly, as it went on to be named Business Book of the Year), and Hasan has gone on to help other authors achieve the same feat.  While having a big following certainly helps in the battle for publishers' attention, Hasan argues that it's possible to get a book deal with a major traditional publisher without it. It's not unlike securing funding for a start-up, which is the other area in which he is an expert.  Discover the vital elements you need in place and the process to follow to get yourself and your book concept in front of agents and publishers with the best chance of success, with lessons for ALL kinds of content creation. 

'Embrace AI, but also make sure that you evolve as an individual and you understand the art of the possible while still staying grounded in the art of the practical.' Implementing AI in your business isn't easy, but NOT implementing it could be disastrous. Sol Rashidi is a former C-suite executive turned AI consultant who knows more than most about the real-world challenges and opportunities in AI deployment. She's been in the field since 2011, developing enterprise-grade applications that integrate AI into business processes effectively, and now she's written a book to help leaders avoid the pitfalls and reap the benefits. But how do you write a book on such a fast-moving technology? You write it FAST, and you keep it focused on principles, not specific tech tools. Sol reveals how she managed to write her book in two and a half months (or 26 years, depending on which way you look at it...), and how she learned to love the challenge of marketing.  AI can be an augmenter and accelerator in your business, and this episode can do the same for your writing. 

Henry Mintzberg is quite simply a legend, and my personal business thinking hero. When I was studying his writings for my MBA I could only have dreamed that one day I'd be chatting about writing to him on my podcast - and sometimes when dreams come true, the reality is even better than you dared imagine. Along with the nuances of management theory and social change, he revealed insights into his own remarkable writing process. And these elements aren't as different as you might think: his insistence on the non-linear nature of writing and the importance of 'cherishing anomalies' reflects his disciplined yet emergent and above all human approach to strategy.  Despite the fact that he has so many successful books to his name, Henry Mintzberg is suprisingly wide and creative in his use of other forms of content, such as video, in his mission to make complex ideas accessible. I particularly love the 'Irene question': what can YOU do to drive social change - within your personal life, community, business, government, even on a global scale? It’s a profound inquiry that challenges us to consider our own role in shaping a better world. This conversation felt like an uplifting, enlightening, mind-expanding gift: I hope you feel that way too. 

Journalism is changing, which means journalists have to change too. And a great example of this is the way that BBC reporter Dougal Shaw has reinvented his own role from pure video journalism, transforming what started as corridor conversations with business leaders who happened to be visiting the BBC into a high-profile series that runs on rolling news channels, on social media, in radio and podcast formats, and now as a book. It's a story of intrapreneurship, which is fitting for a series that draws out lessons in both entrepreneurship and corporate leadership from visionary leaders who are often willing to be more vulnerable away from the finance and figures that are the focus of their more traditional BBC interviews. From the power of storytelling to the psychology of interviewing, there's lots of great stuff here for business book writers, and there's pure gold from Dougal's own experience of breaking down the book into writable parts and discovering the interconnections and patterns in the material.  Not only CEO secrets, but journalistic and writing secrets too. You're welcome.