
The Extraordinary Business Book Club
Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
Latest episodes

Nov 11, 2024 • 36min
Episode 431 - The Power of Culture with Laura Hamill
Laura Hamill, an organizational psychologist and co-founder of LimeAid, shares her insights on the real impact of organizational culture. She discusses how leaders must look beyond formal values to understand true employee experiences, emphasizing the challenges of cultural betrayal. Laura reveals her journey of writing, highlighting the importance of vulnerability and authenticity. She also stresses the power of storytelling in crafting meaningful workplace narratives and offers practical advice for leaders to foster a healthier culture.

Nov 4, 2024 • 37min
Episode 430 - Human & artificial intelligence in writing
Kathryn Jacob, co-author of "A Year of Creativity," emphasizes the vital role of human creativity in a landscape increasingly dominated by AI. She challenges the misconception that only certain people are creative, advocating for its inclusion in every workplace. The discussion highlights the irreplaceable human touch in writing, the emotional weight of books, and the dangers of relying too heavily on AI for storytelling. Thought leaders also explore how nurturing creativity can enhance individual and organizational success.

Oct 28, 2024 • 34min
Episode 429 - Do Start with Dan Kieran
'They think the goal is to have the book, but no, the goal is to become the person it takes to write your book.' Dan Kieran is a publishing legend: as a co-founder of Unbound he revolutionizing the industry by empowering authors and readers. He learned a lot about himself and about setting up a business along the way, and he brought all that together in Do Start, winner of the Startup Book of the Year at the Business Book Awards. But he also firmly believes that writing isn't just, or even primarily, about the final product; it's the process itself, the way you understand and articulate your journey, both professionally and personally. Which is why turning to AI to generate your writing outputs for you is such a dangerous, self-defeating habit for anyone who cares about ideas. Or as Dan put it: 'Why would anyone want to read something that you couldn't be bothered to write?'

Oct 21, 2024 • 30min
Episode 428 - getAbstract at the Frankfurt Book Fair
'I think we are living in a renaissance of the book... AI is changing how we are looking at trusted knowledge.' getAbstract is one of the leading corporate learning platforms, and it's based on books. The founders met with a lot of resistance from publishers in the early days, but their vision of making the knowledge in books discoverable and actionable quickly became reality. One reason was the brilliance of the team of abstracters creating summaries of the books, and in this episode we talk about how AI is changing the landscape and what that might mean for this most human of industries. I talk to getAbstract cofounder Thomas Bergan, VP and global Head of Rights Arnhild Walz-Rasilier, and Practical Inspiration author Julie Smith, who took home the Readers' Choice gong. But it quickly becomes clear I'm never going to make it as a roving reporter....

Oct 14, 2024 • 28min
Episode 427 - Coaching for Performance with Tiffany Gaskell
Tiffany Gaskell, Co-CEO of Performance Consultants and co-author of the latest edition of Coaching for Performance, dives into the transformative world of coaching. She shares her journey from banking to coaching and the legacy of her late co-founder, John Whitmore. The evolution of coaching as a crucial organizational tool is explored, alongside its connection to writing and personal growth. Tiffany emphasizes self-reflection and insightful questioning as key to unlocking potential, making a powerful case for coaching in both leadership and creative expression.

Sep 30, 2024 • 37min
Episode 426 - Kind with Graham Allcott
'Nice is about telling people what they want to hear. Kind is about telling people what they need to hear.' Graham Allcott's back on the podcast and all is well with the world once again. This time he's talking about the transformative power of kindness in the workplace. Many assume that leaders need to belong to Team Screw-Them-All-And-Be-Evil to come out on top, but Graham demonstrates that being kind (which is NOT the same as being 'nice') is is a smart move if you want to be successful too. There's a deeply personal story behind this which particularly resonated with me: Graham's own experience of the way his son's additional needs create a 'vessel for kindness' all around him. We talk about salted caramel, 'badass' kindness, how leading a course leads to writing a book, why two authors means twice the work, and how this is definitely the last book he'll write.* We also talk about what writing does for us - we write what we need to read - and why delegating it to AI is a poor strategy. Writers write. This is a conversation that will make you think, and which I hope will inspire you to be a little kinder, in life and work. *I for one do not believe this.

Sep 23, 2024 • 41min
Episode 425 - A Year of Creativity with Sue Unerman & Kathryn Jacob
'The majority of people think their life would be better if they were more creative, but they don't know how.' There are lots of books on creativity out there, but surprisingly few at its intersection with everyday business, what Sue Unerman and Kathryn Jacob call 'pragmatic creativity'. So they developed a series of practical techniques and structured approaches for fostering creativity in every business situation, organized metaphorically by the seasons of the year. This is the third book they've written together, so I ask them about the secret of a happy, productive 'writing marriage', and also the role of their agent, Clare, as encourager, giver of advice and accountabliity partner. It's a fascinating insight into the role of collaboration in creativity, and the interplay between structure and adaptability. If you're committed to fostering innovation and inclusivity in your own professional and creative life, this one's for you.

Sep 16, 2024 • 44min
Episode 424 - How AI will change your life with Patrick Dixon
'We're on the edge of really very exciting things, but also tremendous risks at the same time.' Whether you're an AI enthusiast or it fills you with existential terror, this conversation will challenge your perspectives and elevate your understanding of our increasingly super-smart world. Futurist Patrick Dixon has been predicting AI for 25 years, and now he works with the world's largest corporations and governments, helping them explore the profound implications of artificial intelligence across all sectors from medicine to marketing to global security. This is not comfortable listening. We peer into the chasm (did you know that in a recent study, half of AI researchers perceive a 5% risk of AI leading to human extinction?). But Patrick remains an optimist, albeit a worried one, and hopefully you'll feel the same way at the end. One great cause for hope is his insistence on the importance of authenticity in writing, the irreplaceable human connection that readers seek; AI-generated content cannot replicate human passion. A thought-provoking conversation that merges foresight with practical wisdom.

Sep 9, 2024 • 40min
Episode 423 - Nonfiction stories with Anna Faherty
'We have this image of a reader being someone who's giving time and attention to our words... but online that doesn't happen.' Anna Faherty found out the hard way that there were no books to help her teach a course on 'digital storytelling' - so she had to write her own. And if you're trying to write a business book then much of what she tackles in it - writing for busy readers, structuring ideas, adding in details and taking out fluff - is relevant for you too. Even if you're not writing a book, you'll learn a huge amount from this conversation about capturing and keeping attention online, and why AI stories are not the way forward for anyone who cares about social justice. There's also a super-practical post-it tip and an extended discussion about Gregory Peck and leopards. You're welcome.

Sep 2, 2024 • 35min
Episode 422 - Detox Your Culture with Colin D. Ellis
'I'm going to tell you how you should be doing it, but it's up to you to do it. But I'm going to dress it up in a way where the message might land 15 minutes later when you're on the bus going to town. And you're like, Oh, that's what he meant.' It takes courage, tact and humour to point out to a leader not only that there might be an issue with their organization's culture, but that the issue might be them. And that's as true when you're writing a book as when you're in the room with the person. Luckily, Colin D. Ellis has all three, and in this frankly hilarious conversation he takes us under the hood to show us how he tells difficult truths in an easy-to-read way, We also talk about crediting the music you listen to as well as the books you read as you write, the joy of the Venn diagram, and why being Liverpudlian is a superpower. Pin your ears back.
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