
Masters of Privacy
Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role.
Sergio Maldonado (host) is a dual-qualified lawyer, entrepreneur, investor, guest lecturer at various universities. LL.M in IT & Internet Law, FIP, CIPP/E/US, CIPT.
Latest episodes

May 4, 2025 • 30min
Georgia Voudoulaki: beyond compliance - embedding ethical considerations into AI and data governance frameworks
Georgia Voudoulaki is Senior Legal Counsel at Bosch, certified Compliance Officer, and adjunct professor at the University of Applied Sciences in Ludwigsburg and the Cooperative State University of Baden-Württemberg in Germany. In addition to her legal and academic roles, Georgia regularly publishes articles in leading legal journals and magazines, contributing valuable insights to the evolving conversation around compliance, digital innovation, and responsible AI. References: Georgia Voudoulaki on LinkedIn University of Applied Sciences Ludwigsburg Baden-Wuerttemberg Cooperative State University (DHBW)

Apr 27, 2025 • 36min
Gam Dias: Agents Unleashed, understanding the Agentic AI stack
Gam Dias is a seasoned technologist and entrepreneur with a rich background in software engineering, AI, and product innovation. As a consultant, he has helped write the data strategy for Fortune Global 500 companies, innovative startups, and ambitious non-profits. He has a degree in Computer Science from the University of Liverpool and an MBA from Warwick Business School. Gam has lived in London, Leeds, Salt Lake City, Santa Cruz, San Francisco, and he currently lives in and works from Madrid, Spain. Gam’s latest work, Agents Unleashed, distills years of experience into a compelling look at the rise of autonomous AI agents and their growing role in marketing, sales, and beyond. References: Gam Dias on LinkedIn Agents Unleashed (Amazon) Agentforce (Salesforce) Gam Dias: on privacy, agency, convenience, and freedom (Masters of Privacy, 2021) Hubbl Process Analytics Diana Stern and Dazza Greenwood, From Fine Print to Machine Code: How AI Agents are Rewriting the Rules of Engagement (Stanford Law School)

Apr 13, 2025 • 28min
Max Anderson (Ketch): Privacy Tech spotlight I - the future of CMPs, value vs. hype in privacy compliance SaaS
Max Anderson, Founder and head of product at Ketch, brings a wealth of experience in privacy tech to the discussion. He explores the synergy between Consent Management Platforms (CMPs) and Data Subject Rights management, emphasizing their integration for better compliance. The conversation sheds light on the challenges Data Protection Officers face, including budget constraints and vendor expectations. Interestingly, Max contrasts the enthusiastic mindset of marketers with the cautious approach of legal practitioners towards technology adoption. He also envisions innovations for user-controlled data systems in the future.

Apr 6, 2025 • 27min
Andy Dale: DPO vs. CPO, present and future value of Privacy Tech, and the new US administration’s impact on the regulatory landscape
Today we are taking a look at the difference between DPO and CPO roles in the US, the present and future impact of Privacy Tech in the management of privacy programs, the evolution of privacy regulation under the new US administration, and a potential Schrems III scenario. Andy Dale serves as General Counsel and Chief Privacy Officer at OpenAP and holds the position of Executive Board Member at The L Suite (TechGC). With extensive experience as an advisor to various companies, Andy previously worked as General Counsel and Chief Privacy Officer at Alyce, a company acquired by Sendoso in 2024, and as General Counsel and VP of Global Data Privacy at SessionM, which was acquired by Mastercard in 2019. Andy Dale earned a JD in Law from the University of Baltimore School of Law (2003-2006) and a degree from Colgate University (1996-2000). References: Andy Dale on LinkedIn The Data Protection Breakfast Club podcast on Spotify Brian Focht: Can the American Privacy Rights Act find a path to survival? (Masters of Privacy) Amy Worley on the American Privacy Rights Act (Masters of Privacy) Molly Martinson on state-level comprehensive privacy laws (Masters of Privacy)

Mar 30, 2025 • 30min
Tim Turner: UK news spotlight - advertising, reforms, AI
Where is the UK data protection reform headed? How are we to deal with behavioural advertising in the context of sports betting and gambling? Will the UK stay clear of regulating or supervising AI à la EU? Tim Turner has worked on Data Protection, Freedom of Information (FOI) and Information Rights law since 2001. He started at the Information Commissioner’s Office as a Policy Manager on FOI issues. After that, he was a Data Protection & FOI Officer for two councils and then an Information Governance Manager for an NHS (National Health Service) organisation. He has been offering data protection training and consultancy since 2011. Also, Tim is the author of the very popular DPO Daily newsletter and LinkedIn feed. References: Tim Turner on LinkedIn 2040 Training The DPO Daily on LinkedIn ICO: Action taken against Sky Betting and Gaming for using cookies without consent UK betting giants under fire for ads targeting at-risk gamblers (The Guardian) UK Data Reform: What’s Proposed (Bird & Bird) Stephen Almond (ICO): data protection laws as a primary tool for AI governance (Masters of Privacy)

Mar 22, 2025 • 43min
Theodore Christakis: the GDPR meets Generative AI - trust, hallucinations, and how not to crash your BBQ party
Theodore Christakis, a renowned Professor of International and European Law and expert in AI and data protection, dives into the intricate dance between GDPR regulations and generative AI. He unpacks the implications of the DeepSeek affair, showcasing how regulatory missteps can lead to chaos. The discussion emphasizes the need for trust in AI, the challenges of managing sensitive data, and balancing innovation with compliance. Christakis also highlights the importance of proactive privacy measures and the evolving landscape of AI accountability.

Mar 16, 2025 • 23min
Newsroom: Winter 2025. SDKs under fire, AI Agents everywhere, AI Act-GDPR overlaps, major cases and serious fines
It is time for a seasonal update at the intersection of Marketing, Data, Privacy and Technology. As usual, this Newsroom is divided into five blocks: ePrivacy & regulatory updates; MarTech & AdTech; AI, Competition and Digital Markets; PETs and Zero-Party Data; and Future of Media. TL;DL: The use of SDKs for data collection/sharing has been a common factor in various fines and lawsuits on both sides of the pond. The EDPB sparked an important debate on personal data-powered AI in the EU. Texas and California went after Allstate and Honda respectively. La Liga (ES), Netflix (NL), Meta (IR), and others received fines. The FTC put an end to personal data sales by General Motors. The My Health My Data Act (WA) was put to the test. AI “reasoning” models exploded, and then AI Agents followed. Garante (IT) blocked DeepSeek and a class action in Germany could have a major impact across the EU. Australia updated its legal framework. The biggest CDP players dissolved into adjacent markets and Google kept marching towards PET-powered AdTech. All references and links can be found in this episode’s blog post.

Mar 9, 2025 • 49min
Daniel Solove: On Privacy and Technology
Daniel Solove has just published a new book, On Privacy and Technology. We went through a few key concepts from it, and also had a chance to revisit other core ideas in the author’s work. Professor Solove is the Eugene L. and Barbara A. Bernard Professor of Intellectual Property and Technology Law at the George Washington University Law School. One of the world’s leading experts in privacy law, Solove is the author of more than 10 books and 100 articles about privacy. He has also written a children’s fiction book about privacy. He is one of the most cited law professors in the law and technology field. Professor Solove has been interviewed and quoted in hundreds of media articles and broadcasts and has been a consultant for many Fortune 500 companies and celebrities. It is to him that we owe the famous taxonomy of privacy harms, as well as very recent papers on Privacy and AI or Privacy and Data Scraping. References: Daniel J. Solove on Bluesky Daniel J. Solove on LinkedIn Daniel J. Solove’s personal page On Privacy and Technology: Oxford University Press, Amazon. The Great Scrape: The Clash Between Scraping and Privacy Artificial Intelligence and Privacy

Mar 2, 2025 • 35min
Mark Jaffe (Rivian): connected cars, assisted driving, and Privacy by Design
What is the best way to address privacy risks in the context of connected cars? Is data minimization compatible with assisted driving? What is the meaning of “Core Vehicle Data”? Mark Jaffe leads the Rivian ethics, compliance and privacy program. This includes ethical culture, compliance oversight, privacy, and investigations. Prior to joining Rivian, Mark was Senior Vice President for Privacy at Teleperformance, a global business process outsourcer with over 400,000 employees operating in over 80 countries, spending almost two years in Singapore managing privacy issues in the Asia Pacific region. He has also dealt with data protection compliance in Europe, Middle East, and Africa. Prior to that, Mark spent 17 years at AT&T in global privacy roles as well as global compliance and ethics roles. Our guest is a frequent speaker on a variety of topics related to privacy compliance and data ethics. Mark earned his B.A., cum laude, from Duke University and his J.D., cum laude, from Northwestern University. References: Mark Jaffe on LinkedIn Rivian’s Privacy Hub FTC bans General Motors from selling driving data without permission, adding to case for CarPlay 2 (9to5Mac, January 2025) 800,000 EV drivers’ data exposed in Volkswagen breach (The Register, January 2025) Privacy Not Included, a Mozilla Report about connected cars and privacy (“It’s Official: Cars Are the Worst Product Category We Have Ever Reviewed for Privacy”, September 2023) Investigation by Netherlands' DPA prompts changes to Tesla security cameras (IAPP, 2023) Tesla workers shared sensitive images recorded by customer cars (Reuters, 2022) Privacy4Cars

Feb 23, 2025 • 39min
Mike Hintze: My Health My Data updates, international transfers of US personal data
An update was due at the intersection of MarTech/AdTech and the My Health My Data Act, with a Washington Consumer Protection Act case against Costco paving the way for the recent class action lawsuit involving the Amazon Ads SDK. Also, the date is approaching for compliance with restrictions on international transfers of US personal data. Mike Hintze is a well-known leader in the field with more than 20 years of experience in privacy and data protection. He has been a partner at Hintze Law since 2016 and prior to that was Chief Privacy Counsel at Microsoft for 18 years. He also teaches privacy law at the University of Washington school of law and has served on multiple advisory boards. He has also testified before Congress, state legislatures or European regulators. References: Mike Hintze on LinkedIn The Washington My Health My Data Act - Parts 1 to 10 (Hintze Law) New U.S. Regulations Impose Significant Restrictions on Cross-Border Data Flows AI governance, MHMD, and third-party risks at PSR 2024 (Masters of Privacy) Written summary: P.S.R. Los Angeles 2024: Vendor Audits; My Health, My Data Amazon Sued in First 'My Health, My Data' Privacy Dispute.