Peter Craddock joins us once again to discuss the recent EDPS v Single Resolution Board decision by the Court of Justice of the EU. Although it builds on the previous Scania and Breyer cases to settle on the “relative” nature of personal data, its practical implications on everything we do in the Marketing Technology and digital advertising spaces cannot be overstated.

Peter is a lawyer as well as a software developer. He is based in Brussels, heads the EU Data/Cyber/Tech Law team at Keller & Heckman, and helps international companies with their global data strategy and with EU data litigation.

References:

* Peter Craddock on LinkedIn

* When is data no longer personal? And what are the implications? (Peter Craddock)

* EDPS v. SRB (full text of the decision)

* Peter Craddock: ePrivacy exceptions, advertising, analytics, the limits of consent and server-side processing (Masters of Privacy, 2024)

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Peter Craddock: EDPS v SRB, the relative nature of personal data, processors, transparency, impact on MarTech and AdTech