

The Future of Internal Communication
Institute of Internal Communication
The Future of Internal Communication podcast is a series commissioned by The Institute of Internal Communication.
Organisations today face widespread and continuous disruption. The way communication takes place within and across teams, departments and business units is more critical than ever.
The podcast hosts subject matter experts from within and outside internal communication, each sharing their insights on the future of work and the role of communication as an essential driver of workplace trust, connection, culture, innovation, resilience and performance.
Hosts Jennifer Sproul, Dominic Walters and Cat Barnard explore opportunity for internal communicators. In increasingly digital, data driven, distributed and on-demand work landscapes, their conversations with thought-leaders examine the human side of work.
Organisations today face widespread and continuous disruption. The way communication takes place within and across teams, departments and business units is more critical than ever.
The podcast hosts subject matter experts from within and outside internal communication, each sharing their insights on the future of work and the role of communication as an essential driver of workplace trust, connection, culture, innovation, resilience and performance.
Hosts Jennifer Sproul, Dominic Walters and Cat Barnard explore opportunity for internal communicators. In increasingly digital, data driven, distributed and on-demand work landscapes, their conversations with thought-leaders examine the human side of work.
Episodes
Mentioned books

Nov 15, 2023 • 45min
S8, E6: Embracing organisational agility in the future of work with Perry Timms
Perry Timms is the founder and CEO of People and Transformational HR. He was ranked HR’s Most Influential Thinker in 2022 by HR Magazine. An accomplished author and TEDx speaker, his 30+ year career focused on people, business change and performance means he now sits in the HR Most Influential Hall of Fame.
In this episode, he shares his observations about the changing nature of work and explores the business case for agility, both as an organisational practice and as a mindset.
More importantly, he sets out why internal communication has such a centre stage role to play as we navigate a very different future of work.
Show notes
Find out more about Perry: https://www.linkedin.com/in/perrytimms/
Find out more about PTHR: https://pthr.co.uk/
Watch the Barry-Wehmiller video Perry mentioned: https://www.youtube.com/watch?v=or6YoXfHWSE

Nov 1, 2023 • 39min
S8, E5: Navigating the political role ahead with Dr. Iain Wilton
Dr. Iain Wilton is a former ministerial special adviser who has held several senior public policy, corporate communications and government relations roles - in organisations including the BBC and the Royal Statistical Society.
In this episode, he shares why it’s important for organisations to stay abreast of political developments to minimise risk. We also find out which political risks pose the most threat to UK industry in the years ahead.
A key way for internal communicators to provide strategic value to their employers is to demonstrate awareness and understanding of the external factors driving change in the way we work today. We hope you’ll agree Iain provides huge food for thought and plenty for our senior executives to consider as they navigate the path ahead.

Oct 18, 2023 • 38min
S8, E4: How internal communication builds great organisational culture with Scott McInnes
Scott McInnes is the Managing Director of Inspiring Change, a consultancy that helps organisations build and maintain engaging and thriving work cultures. With a prior background in internal communication, he is expertly placed to share how and why the way we communicate at work is integral to culture.
In this episode, Scott shares his thoughts as to whether work culture is driven by the C-suite or whether it manifests from the ground up.
Scott, Jen, Dom and Cat also dissect the primary role internal communication has to play in nurturing positive working environments where people are inspired to give their best.

Oct 4, 2023 • 49min
S8, E3: Leading in extreme circumstances with Ineke Botter
Ineke Botter is a rarity. In what was, and what continues to be, a male-dominated industry, she is one of the very few female leaders to have led the organisations that designed, built and launched the mobile networks we rely on today for always-on digital connectivity.
Her work has taken her around the world, from the former Eastern Bloc to Europe and from there to the Middle East, Central Asia and beyond. More poignantly, she’s led organisations and teams in some of the most extreme and hostile situations, surviving political unrest, war, terrorist threats and more.
In this episode, Ineke shares what she’s learned about effective leadership during times of adversity. Most importantly, she presents what she’s learned about how to adapt the style and tone of leadership communication when lives are at risk.

Sep 27, 2023 • 32min
BONUS EPISODE – Exploring the Song of Significance with Seth Godin
Earlier in 2023, Seth Godin published his 25th book. Hot on the heels of a yearlong involvement with The Carbon Almanac project, the release of The Song of Significance seemed urgent and timely.
In this special episode, Cat chats with Seth about the catalyst for The Song of Significance and what led him to write it. This is a conversation about work, the impact of artificial intelligence and how weird is the new normal.
It addresses the essential role of human connection in the future of work and more pivotally for you, our listeners, the expanding opportunity for internal communicators. We urgently need to create new conditions for work, ones in which people can flourish. How we communicate with and show up for one another is an integral part of this, so we really hope you enjoy the listen.
Show notes
Find out more about Seth Godin: https://www.sethgodin.com/
Find out more about The Song of Significance: https://www.penguin.co.uk/books/458050/the-song-of-significance-by-godin-seth/9780241655542

Sep 20, 2023 • 45min
S8, E2: Sustainability is an inside job with Illana Adamson
Illana Adamson is a leading sustainability consultant and educator, working with business and non-profits to introduce science-based sustainability initiatives, actions and behaviours into their organisations. She moves beyond the greenwashing to surface action that actually counts.
In this episode, Illana provides us with a progressive definition of what sustainability is and why it’s a business issue. She also shares why she believes the role of internal communication is integral to long-term organisational sustainability.
Tune in to hear from one of the UK’s leading voices in sustainability to learn about the opportunity for internal communication.

Sep 6, 2023 • 49min
S8, E1: Nurturing bloom in work and life with Dan Pontefract
Dan Pontefract is a renowned leadership strategist, author, and keynote speaker. With more than two decades of experience in senior roles in the technology industry, he speaks and writes on the topic of people at work and how to create more inclusive, engaging workplaces.
His latest book – Work-life Bloom – explores the key elements that humans need to flourish at work. Most poignantly, he explores the optimal mix of work-life factors needed to create fulfilling lives and careers.
In this episode, Cat, Jen and Dom invite Dan to share what inspired him to write the book and to unpick the requirement to maintain healthy boundaries between work and the rest of life. How we work has been reshaped by the pandemic; Dan shares his thoughts for the role internal communication has in helping maintain thriving teams.

Aug 9, 2023 • 40min
BONUS EPISODE – Exploring the IC Index with Susanna Holten
What if there were data to prove the business case for internal communication? What if we could see in fine detail the impact of internal communication on employee experience and engagement?
Well, now there is and now we can. In July 2023, the IoIC launched brand new research in partnership with Employee Research and Experience Agency, Karian and Box. The IC Index is the first of its kind analysis of the value internal communication provides to employees across the UK. If you haven’t already done so, you can download your copy here.
In this bonus episode, Jen, Dom and Cat welcome Susanna Holten, Senior Consultant with Ipsos Karian and Box to discuss the report’s findings and explore what this means for the future of internal communication. They unpick the highlights and showcase opportunities for internal communication professionals to add even more value to their organisations.

Jul 19, 2023 • 39min
S7, E6: The evolution of internal communication with Katie Macaulay
Many of you will recognise this episode’s guest, Katie Macaulay. She’s the Managing Director of award-winning Internal Communication agency AB Communications and host of the The Internal Comms Podcast.
Katie chats with Jen, Dom and Cat to explain what she’s uncovered through her work with The Acid Test Audit, a tool that uncovers discrepancies in communication and flaws in strategic alignment.
With an expert view, she shares her views on the current challenges faced by Internal Communicators and the opportunities she believes lie ahead.

Jul 5, 2023 • 39min
S7, E5: The transformation opportunity for internal communicators with Kevin Green
When Jen Sproul met Kevin Green at a conference in late 2022, they immediately hit it off. With a long-standing career in HR, staffing and employment, Kevin has an expert view on how to accelerate inclusion, engagement and performance at work.
Today, Kevin is Chief People Officer of First Bus, one of the UK’s largest bus operators, with some 14,000 staff. As labour markets continue to perplex leaders across the board, it’s increasingly obvious that organisations must rethink the role people play in business sustainability and resilience.
Kevin is leading the way in this area. First Bus has initiated a transformational people strategy to place colleagues and customers at the heart of its commercial goals. In this episode, Jen, Cat, Dom and Kevin discuss the opportunities for internal communicators as we move into the future of work.


