Owned media is all about building an intimate relationship with your audience, where they learn from you and are inspired by your content. In return, they provide their email address and subscribe to your brand, allowing you to hit them with more valuable content in the future. This exchange of value is essential for building a loyal audience that is more likely to convert into paying customers. Anthony Kennada: https://www.linkedin.com/in/akennada/

Where does marketing fit in a Sales-led organization?  Join Mary Keough and Taylor Wells as they discuss the specific challenges & opportunities Mary's industry experiences as it relates to marketing, sales, and overall growth goals.   You'll walk away with actionable insights for how to grow your B2B business in a sales-led or professional service organization.     Get the latest at www.GTM.news    Mary Keough Linkedin: https://www.linkedin.com/in/mary-keough-437824a2/

It’s been all over the news. ChatGPT. But what does it mean to your B2B organization? Join Taylor Wells & Kyle Racki to learn how to use ChatGPT to generate lots of ideas and get you started in creating content. We also discussed the pros/cons of AI in go-to-market teams and where we think it’s headed. Kyle Racki - Linkedin Profile

Lock arms with other brands to maximize your shared impact on your ideal market. There is a reason why strategic partnerships and ecosystem growth is a trending topic. Many B2B organizations have leveraged partnerships to grow not only fast but also efficiently. In this conversation with Shawn Li, VP of Strategic Partnerships at Flip, we discussed the ins and outs of strategic partnerships, the many ways brands can partner, and how to get started.  Get exclusive content by subscribing at www.gtm.news Shawn Li - Linkedin Profile: https://www.linkedin.com/in/shawnli170508/