Security Revenue Live

On this episode with Julia Nimchinski, the conversation revolves around the future of go-to-market strategies and the role of technology in automating tactics. Julia Nimchinski shares the upcoming release of a new concept from Hype Cycle that expands the T-shaped marketer framework. We also delve into the importance of creating a great customer experience, siloed departments, and the use of AI in the go-to-market space. Additionally, the podcast explores the concept of unifying all departments and encouraging cross-training to provide a holistic vision. Finally, the guest shares their insights on how companies can align their business objectives with customer experience. [00:06:31] Book necessary for legal documentation of ideas for building a B2B community; based on author's successful marketing frameworks. [00:07:55] The book is focused on the importance of going to market in B2B and is based on the author's decade of marketing experience. [00:10:05] Go-to-market for B2B is more than just marketing and sales, it's about creating a better customer experience. The two ways to achieve this are by creating a superior product and competitive pricing. B2B companies need to constantly adapt to market conditions, and should focus on more active approaches to marketing instead of just events. [00:14:08] Procter and Gamble introduced cross-functional brand management in 1931. BTC allows for more creativity and collaboration, while B2B can be siloed. Hype Cycle was created to address this. [00:16:51] Understand the essence of go-to-market and separate it from marketing jargon. They created a community for go-to-market movement, relating to Japanese philosopher Kinichiome's framework of three foundational stones: customers, corporation, and competitors. Unify every department of go-to-market through cross-training and holistic vision. Every person responsible for go-to-market is important in creating the customer experience. Frameworks and innovations in the industry come from historical foundations. [00:22:28] Customer experience depends on understanding company mission and vision, starting with conversations with the CEO. Examples like Nike, Airbnb, and Apple demonstrate the importance of a clear vision beyond just making money. [00:24:45] Founders have a reason for starting a company but it may not align with creating a great customer experience if the goal is just to go public and exit. [00:26:20] New platform for go to market skill training launching soon with a focus on practical knowledge and individual needs, not general information. [00:29:07] Automated tactics from Chat GPT will make the go-to-market space more strategic and require cross-training in various fields, including customer success, finance, and marketing. The Hype Cycle concept will expand on the T-shaped marketer framework to show effective methodologies. Leading figures will participate in the series to excite and bring this to the masses. [00:33:27] Follow on LinkedIn, participate in Hype Cycle, access free recordings with top coaches, join interactive Slack channel with industry experts.

Daniel Weiner is the Founder of You Should Talk To and has been helping B2B organizations find the right marketing agencies & freelancers. He shares insightful ideas around what you should look for when searching for an agency, what questions to ask yourself, and how can agencies differentiate themselves.

B2B marketing is changing fast. Dennis Yu is known for his Dollar A Day ad strategy and other strategies that are still effective to this day. In our conversation, he shares his wealth of experiences across B2C and B2B digital marketing. From leveraging TikTok in the B2B space to how to create powerful derivative content, Dennis lays it all out for how to maximize your marketing dollars.

Mark Stouse is a powerhouse of marketing, go-to-market, and growth knowledge. Mark shared his thoughts on what go-to-market means for B2B and B2C organizations and how to leverage non-linear growth through effective GTM. #gtm #marketing #sales #growth #b2b #b2c #gotomarket

Sales, especially in the B2B world can unlock opportunities that you never thought possible. However, there is still tremendous potential to make it a great career path and generate predictable revenue for the organization. Really enjoyed my conversation with Josh Wagner, host of the podcast Love Selling, Hate Sales and Co-Founder & Partner at In Revenue Capital. #sales #b2b #growth #selling #revenue #career

Many B2B organizations are now having a Chief Customer Officer on their executive team. But why and how can your organization utilize this unique position to break down silos in your go-to-market teams? Listen to this special conversation with Leigh Chesley, Chief Customer Officer with Longbow Advantage, an enterprise SaaS company to learn all this and more. As I said in the podcast, the CCO title is my favorite executive / c-suite title because it's so focused on customer and creating unifying & memorable experiences. Leigh Chesley Linkedin #gtm #gotomarket #marketing #customersuccess #sales #growth #b2b

The world has changed, and buyers are now smarter and harder to reach. The environment is more competitive, and it's no longer enough to rely on traditional sales tactics. Buyers have access to more information than ever before, and they're more likely to research a product or service before engaging with a salesperson. Matt Liebman shares how SDR leaders and SDR / BDRs can stand out in the noise. Whether it's cold calling or gifting, it's harder to stand out. You need to level up and Matt provides a packed 18-minute deep dive into how to think about sales development and business development in 2023

If there was an award for Most Valuable Growth Driver, your customers would win the award every year. Tap into one of your best growth drivers: your customer. From adoption to advocacy, your customers are your best path forward to grow and customer marketing is in a sweet spot to leverage your customer success to grow revenue. Join Leslie Barrett & Taylor Wells as they discuss all things customer marketing, how to get team alignment, how to get started, and so much more.

Join Mark Kilens and Taylor Wells as they discuss all things events in the B2B world. From how to keep your events engaging, to virtual vs hybrid vs in-person, and much more. Mark Kilen's Linkedin:https://www.linkedin.com/in/markkilens/

RevOps is a buzzy term and for good reason. This role is in high demand and potentially worth the investment. Learn from Rosalyn Santa Elena and I as we discuss all things RevOps. #b2b #marketing #growth #sales #gtm #gotomarket #saas