Security Revenue Live

On this episode of Security Revenue LIVE, host Taylor Wells (CEO and founder of the Cyber GTM Alliance) sits down with Anshuman Sharman from Verizon’s Threat Research Advisory Center (VTRACK) for an in-depth analysis of the latest Verizon Data Breach Investigation Report (DBIR). Together, they break down what has changed in cybersecurity threats over the past year and what these trends mean for go-to-market leaders—including CROs, CMOs, product teams, and customer success leaders.Anshuman shares his global perspective on security, highlighting why a worldwide view is essential and how incidents in one geography could foreshadow issues elsewhere. Listeners get a clear explanation of the DBIR, the data-driven methodology behind it, and the importance of frameworks like VERIS and the A4 model for classifying cybersecurity threats.Key takeaways include a notable rise in breaches involving third parties and supply chain partners (jumping from 15% to 30%), the ongoing surge in ransomware attacks, and the persistent challenge of credential abuse and the human factor in data breaches. Anshuman also discusses the critical need for identity security, proactive credential monitoring, stronger supply chain assurances, and a shift from just-prevention to resilience in product positioning.The episode further touches on the unique security challenges faced by SMBs vs. enterprise and public sectors, and includes actionable insights for marketers, product developers, and service providers. As the conversation winds down, Taylor and Anshuman explore the dual role of AI in cybersecurity—both as a tool for defense and a weapon for attackers, emphasizing the urgent need for AI security reference architectures.**Ideal for**: Cybersecurity professionals, GTM and product leaders, service providers, and anyone aiming to understand or respond to the latest data breach and ransomware trends with practical, actionable guidance.Tune in for a data-rich, insight-packed discussion designed to help you strengthen your company’s security strategy and stay ahead of evolving threats.

Welcome to another episode of Security Revenue LIVE, brought to you by the Cyber GTM Alliance community. In this session, Taylor Wells—fractional demand generation consultant and community founder—shares his hard-earned insights from over a decade in the trenches of cybersecurity B2B demand gen. If you’re looking to crack the code on booking more meetings, increasing ARR, and driving meaningful demand for your cybersecurity company, this episode is for you.

Unlock insights from industry leaders on the future of cybersecurity partnerships. In this dynamic roundtable, experts from partner marketing, partnerships, and the analyst side break down trends, pitfalls, and strategies for success—covering everything from channel marketing to API integrations, AI’s role, and the realities of building a strategic partner ecosystem in today’s ever-evolving cyber landscape.

What do vibe marketing, GTM engineering, cybersecurity, Kendrick Lamar and Selfless Advantage all have in common? Listen to my conversation with Nick Sal on the Vibe To Vision podcast. Thanks Nick for having me on!Head over to TaylorWells dot com to watch the full convo. 

Every month, I'll be breaking down different demand gen tactics & strategies. In November, I'll dive deep into how I use AI to accelerate my demand gen efforts: Every day, a new AI tool is released. Some are great, and some are just plain bad. In this lightning-fast session, Taylor Wells (4x B2B Demand Gen Leader) will take you behind the scenes and show you how he uses AI.

Many will say you need to build a personal brand or send a million messages on Linkedin. I'm afraid I have to disagree. I've found thoughtful and scalable ways to leverage LinkedIn to grow your business, resulting in millions of dollars generated. Join me in this quick overview of what options are available to you.

In addition to checking out my new website (TaylorWells.com), join me as I continue my Demand Gen Series and share how I’m leveraging event marketing in my business and across the organizations I work with. What you'll learn:5 Strategic Ways To Leverage Virtual EventsVirtual events are common but exceptional experiences are rare. Learn 5 ways to uplevel your virtual event strategy.3 Steps To Achieve A Higher ROI In-Person EventsIn-person events are extremely powerful but can fall falt if not do right. Learn my 3 steps for success.

For B2B marketers, it’s pretty obvious. Leveraging social proof, word of mouth, and other customer advocacy to grow your customer base is essential. Not only do all your other campaigns require social proof and see a lift in performance, but customer advocacy programs can generate net new revenue in and of themselves. This is why investing in customer advocacy in 2025 is so important.

Is your sales team struggling to generate enough opportunities? I'm partnering with Maven Learning to provide for the first time insights into the 4 ways you can generate demand for your B2B product or service. Walk away with fresh insights into what is working right now to generate efficient demand for your B2B product or service. Check out my upcoming live cohort-based course here: https://maven.com/taylor-wells/b2bdemandgeneration

Generating consistent demand and a steady flow of sales opportunities is one of the biggest challenges facing B2B companies today. With over 14 competitors vying for your prospects' attention and people being inundated by over 5,000 ads per day, it's never been harder to cut through the noise. However, by leveraging an innovative "Selfless Advantage" approach to go-to-market, you can build real trust and relationships with your ideal customers before they even become a lead. In this information-packed podcast, you'll discover counterintuitive strategies to systematically generate more pipelines by providing immense value upfront, without any expected return. You'll walk away with 3 cost-effective, proven tactics you can implement immediately to fill your funnel with more qualified opportunities.