
GTM News by Taylor Wells
What's happening today in the world of B2B Go-To-Market. The world of B2B marketing, sales and even customer success is changing fast. Keep up to speed on the latest from industry experts in marketing, sales, customer success, and product to ensure you have a holistic strategy in these times. \
Who is it for?
B2B Founders, CEO, marketing, sales, or customer success leaders or aspiring leaders that want to grow holistically across all the go to market functions. The best organizations treat GTM as one team, not separate organizations
Latest episodes

Mar 27, 2025 • 31min
AI For B2B Marketing
Every month, I'll be breaking down different demand gen tactics & strategies. In November, I'll dive deep into how I use AI to accelerate my demand gen efforts: Every day, a new AI tool is released. Some are great, and some are just plain bad. In this lightning-fast session, Taylor Wells (4x B2B Demand Gen Leader) will take you behind the scenes and show you how he uses AI.

Mar 20, 2025 • 37min
Linkedin for B2B Growth Workshop
Many will say you need to build a personal brand or send a million messages on Linkedin. I'm afraid I have to disagree. I've found thoughtful and scalable ways to leverage LinkedIn to grow your business, resulting in millions of dollars generated. Join me in this quick overview of what options are available to you.

Mar 13, 2025 • 32min
B2B Event Marketing In 2025
In addition to checking out my new website (TaylorWells.com), join me as I continue my Demand Gen Series and share how I’m leveraging event marketing in my business and across the organizations I work with. What you'll learn:5 Strategic Ways To Leverage Virtual EventsVirtual events are common but exceptional experiences are rare. Learn 5 ways to uplevel your virtual event strategy.3 Steps To Achieve A Higher ROI In-Person EventsIn-person events are extremely powerful but can fall falt if not do right. Learn my 3 steps for success.

Mar 6, 2025 • 43min
Build Your Customer Advocacy Growth Engine
For B2B marketers, it’s pretty obvious. Leveraging social proof, word of mouth, and other customer advocacy to grow your customer base is essential. Not only do all your other campaigns require social proof and see a lift in performance, but customer advocacy programs can generate net new revenue in and of themselves. This is why investing in customer advocacy in 2025 is so important.

Oct 30, 2024 • 29min
4 B2B Demand Generation Levers Workshop
Is your sales team struggling to generate enough opportunities? I'm partnering with Maven Learning to provide for the first time insights into the 4 ways you can generate demand for your B2B product or service. Walk away with fresh insights into what is working right now to generate efficient demand for your B2B product or service.
Check out my upcoming live cohort-based course here: https://maven.com/taylor-wells/b2bdemandgeneration

May 29, 2024 • 59min
Mastering B2B Demand Generation: 3 Strategies & 9 Things To Avoid
Generating consistent demand and a steady flow of sales opportunities is one of the biggest challenges facing B2B companies today. With over 14 competitors vying for your prospects' attention and people being inundated by over 5,000 ads per day, it's never been harder to cut through the noise. However, by leveraging an innovative "Selfless Advantage" approach to go-to-market, you can build real trust and relationships with your ideal customers before they even become a lead. In this information-packed podcast, you'll discover counterintuitive strategies to systematically generate more pipelines by providing immense value upfront, without any expected return. You'll walk away with 3 cost-effective, proven tactics you can implement immediately to fill your funnel with more qualified opportunities.

Apr 25, 2024 • 46min
8 Ways to Leverage Partnerships for Startup Success
I had the pleasure of being a guest on the “GTM Cheat Code Podcast” to discuss partnerships and partnership-led growth strategies for early-stage startups.
On the episode, I share perspectives from my experience advising startups on how to build successful partnerships.
We covered:
- Different types of partnerships beyond referral fees (co-marketing, co-selling, channels, etc)
- The importance of focusing first on customer impact
- How to lead with relationships first rather than transactions
- Tips for getting started small with things like co-marketingCommon mistakes companies make with partnerships
#B2BMarketing #StrategicPartnerships #BusinessCollaboration

Apr 11, 2024 • 11min
Community-Led Growth: Leveraging Connections to Fuel Your Strategy
Building a community to drive growth is essential in today's crowded market.
In my recent podcast with Mel Shires of Circle, we explored some insightful tactics on leveraging community for growth. Mel shared how communities can create authentic connections with your audience to accelerate business growth.
1: Communities can fuel growth for any business by creating authentic connections and relationships with your audience. Think about what your audience wants and needs from a community.
2: Map out a community strategy by understanding your story so far, figuring out what's missing, and charting a path forward. Leverage existing touchpoints you have with your audience.
3: Launch tactics based on your audience's needs and wants, while also fulfilling your own goals like positioning yourselves as thought leaders. Tactics can include webinars, reports, training programs, etc.
4: Engage your best community members by recognizing them. This creates user-generated content and word of mouth as they share their experiences organically. A little recognition goes a long way. Let me know if you want me to refine or expand on any part of this newsletter. I'm also happy to generate more detailed summaries of specific insights from the podcast.

Apr 4, 2024 • 10min
Sick of Boring Events? This Unconventional Format is a Game Changer
I recently did a talk recently all about hosting impactful virtual events.
Here are 4 of my biggest takeaways that you can immediately apply to your next event:
1. Keep a Fast Pace: With short attention spans, you must pack your event with value and maintain a dynamic pace. Avoid long intros and fluff. Get right into the meaty content.
2. Vary Your Guests: Don't rely on the same internal speakers. Bring on customers, prospects, influencers, and subject matter experts. This will add fresh perspectives.
3. Promote Extensively - Think of your event as its own product and promote it across paid ads, organic social media, email outreach to prospects, employee networks, and more.
4. Repurpose Widely Let your content live on! Repurpose it into blogs, newsletters, snippets on social media, and more. Repurposing drives more value and engagement.
Apply these tips to make your next event a lead-generation machine. Let me know if you have any other questions!

Mar 26, 2024 • 10min
Can Your Business Podcast Still Cut Through the Noise?
Podcasting continues to grow rapidly, but many businesses are still wondering if there's still an opportunity or how to stand out. In my recent conversation with podcast expert Rachel Downey, she shares valuable insider tips for b2b podcasters. Let's listen in.
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