GTM News by Taylor Wells cover image

GTM News by Taylor Wells

Build Your Customer Advocacy Growth Engine

Mar 6, 2025
43:29

For B2B marketers, it’s pretty obvious. Leveraging social proof, word of mouth, and other customer advocacy to grow your customer base is essential. Not only do all your other campaigns require social proof and see a lift in performance, but customer advocacy programs can generate net new revenue in and of themselves. This is why investing in customer advocacy in 2025 is so important.

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