The Allan McKay Podcast

Just because you send in your demo reel doesn’t mean that it’s going to be seen by anybody. Even if it does, who says it will be watched all the way through? Most reels are skipped over just because there is one wrong thing on there. We don’t realize that the people reviewing the reels at first may not know much about your industry, or discipline, or the talents you have. They just enter your reel into a database, and when it’s time to hire specific talent, they load up hundreds of reels and forward them to those people who are going to review them. This means that it’s critical to rise above the noise, make your reel stand out and be able to demonstrate that you have the talent above everyone else on that spreadsheet.  When your reel gets to the decision makers, it comes down to this: They have little information to go by and have lots of reels to review. So there are multiple reasons why your reel could be skipped over. People who are in disbelief about this have their own resistance. But for those of us who actually want to get a job, we have to know the situation and put in the work. In this Podcast, Allan McKay goes over the anatomy of a killer reel -- from which shots should be on your reel to how long it should be, which crucial information should be included and which items are of little importance -- everything that will help you get that first job as a VFX artist. For more show notes, visit www.allanmckay.com/256.

People are afraid of being judged but it’s little things that build up over time: For example, if you’re shy, try going out to a bar and talking to people. These are little things you could do to get out of your comfort zone and push through your pain points. It takes trial and error. If it scares you -- that’s good! That means that the more you do this, the less it will scare you. More importantly, you’ll get better at that thing because you’ll have more data to go on. You will know what worked and what didn’t. It’s the feedback that will help you grow. Part of that is not being afraid to experiment. That’s what will help you get better. The more data you have, the more you’ll be able to tweak things. It’s all about trying new things and seeing what works and what doesn’t. Look at everything as data! In this Podcast, Allan talks about experimentation, how to use it to get you out of your comfort zone and to provide data for your growth and success. For more show notes, visit www.allanmckay.com/255/.

This Podcast is in response to someone’s message, “How do I get things done? And how do I stay motivated?” You have to start thinking like a producer. You have to ask yourself the questions, “Where can my time go so I get more bang for my buck? Where can I make the most amount?” It’s about making decisions on where the core of your time goes and what’s your Return On Investment (ROI) is. The more you question these things, the more creative you get. There are different ways you can leverage things to your advantage. You’ll start to look at your habits and realize where you’re leaking time -- and coming up with solutions. In this Podcast, Allan answers the crucial question of, “How do I stay motivated?” by tackling the bigger question of what your bigger purpose is -- your WHY -- and also gives a few hacks to get a lot more done in your day. For more show notes, visit www.allanmckay.com/254/.

Marc Rienzo is a Director, VFX Supervisor and Artist. He has over 20 years of experience of working in visual effects, including for studios like Marvel, Disney, ILM, Weta Digital, Digital Domain, Sony Imageworks, and PDI Dreamworks. He’s been a creative Nuke Artist for 18+ years in both film and commercials. Marc has worked on multiple projects including Spider-Man: Far from Home, Thor: Ragnarok, TRON: Legacy, Rogue One: A Star Wars Story, Mulan; I, Robot; Beasts of No Nation and many others. His work has received several nominations from the Visual Effects Society.   In this Podcast, Marc talks about his experience as a VFX Artist and Supervisor, his past and current projects, and the importance of hard and soft skills for an artist. For more show notes, visit www.allanmckay.com/253.

There are mixed feelings around the topic of a formal college education versus online courses. Colleges are really expensive and they tend to not be pushing the envelope in terms of what you can do. When you invest in yourself, you want to have access to the best people in the world on any given subject. You want to learn the condensed version of their knowledge in a limited amount of time. Also, it could be cheaper by a thousand times than going to a college. In this Podcast, Allan addresses a very common question: the pros and cons of college versus online education -- and how to pick the best learning route for yourself. For more show notes, visit www.allanmckay.com/252.

Have you ever reached out to someone and asked them for help -- and never gotten a response? This Podcast is about how to get a better result: How do you get people to want to invest in you, especially when they’re busy? When you approach someone, you have to put in the effort to demonstrate that you’ve put the thought into it yourself -- and that you’re committed and that you will see it through. The more you do that, the more the other person is going to come onboard. In this Podcast, Allan talks about how to approach busy and successful people, how to establish an authentic relationship with them that makes them invest in you enough -- to help you. For more show notes, visit www.allanmckay.com/251/.

It is so critical to know when you are reaching out to people who are extremely busy. If you put yourself in the other person’s shoes when you communicate with them -- and understand how they’re going to react -- that’s worth its weight in gold. And it helps you communicate better with them, knowing what their needs and problems are. It’s something you have to be strategic about: - How do you get their attention? - How do you get them to read your message? - And most importantly, how do you get them to respond? In this Podcast, Allan McKay talks about the subject of how to contact hard-to-reach people -- Heads of studios, HR Managers -- and gives tips on how to get them to respond. For more show notes, visit www.allanmckay.com/250/.

Louis Castle Louis Castle is a prolific American video games designer. He is known for co-founding Westwood Studios and for his work on the Command & Conquer real-time strategy series. In 2017, he became the head Amazon Game Studios Seattle. As the co-founder of Westwood Studios, Louis was instrumental in the launch of the C&C series, one of the leaders in the 1990s RTS boom. He co-founded Westwood Studios in 1985. After its purchase by EA in 1998, he held various senior positions at that company. In 2008, he collaborated with Steven Spielberg on the Boom Blox and Boom Blox Bash Party video games for the Nintendo Wii console, based on Spielberg’s design ideas. Since 2010, Louis held a number of roles, including at GarageGames and Zynga.  Louis Castle is a BAFTA and GDC Lifetime Achievement Award winner. In this Podcast, Louis talks about founding Westwood Studios, the games he’s created throughout his impressive career, as well about the importance of passion, fearlessness and perseverance in an artist’s career. For more show notes, visit www.allanmckay.com/249.

Maxon Computer is a leading developer of 3D software best known for its flagship 3D modeling, painting, rendering and animation software Cinema 4D. Red Giant is a creator of unique tools for editors, VFX artists, and motion designers. In December 2019, the two companies reached an agreement to merge under the media and entertainment division of Nemetschek Group to better serve the post production and content creation industries. Maxon and Red Giant are well known and established in the digital content creation (DCC) industries, and share synergies in philosophy and long-term goals. Both companies have earned a peerless reputation for the quality and accessibility of products, and uncompromising commitment to service and support of the artistic community.  Maxon was formed in 1986 with a passion for providing extremely powerful, though exceptionally accessible 3D software solutions. Artists across the globe rely on Maxon products to create cutting-edge visuals. In April of this year, Maxon acquired Redshift, developer of the GPU-accelerated Redshift render engine.  Since 2002, Red Giant has built its brand through award-winning products such as Trapcode, Magic Bullet, Universe, PluralEyes and its line of innovative visual effects software. Their unique, industry-standard tools are staples in the fields of film, broadcast, and advertising. Red Giant has differentiated itself in the industry through its artist-driven approach to software creation and its popular training and award-winning short films. The two companies provide tools for a who's who of production companies including ABC, CBS, NBC, HBO, BBC, Sky, Fox Networks, Turner Broadcasting, NFL Network, WWE, Viacom, Netflix, ITV Creative, Discovery Channel, MPC (Moving Picture Company), Digital Domain, VDO, Sony, Universal, The Walt Disney Company, Blizzard Entertainment, BMW, Facebook, Apple, Google, Vitra, Nike and many more. In this Podcast, Allan McKay interviews Global Head of Community and Customer Experience Paul Babb and Aharon Rabinowitz, Global Head of Digital Experience, about the history and merger of the two companies, their leading products and subscriptions and the upcoming trends. For more shownotes, visit: www.allanmckay.com/248/  

Todd Sheridan Perry works in the film industry as a freelance VFX Supervisor / CG Supervisor as well as digital artist, screenwriter, editor and director. He is a classically trained artist, as well as both a traditional and digital animator. His diverse background in video games, film and television has led him to play key roles in projects ranging from Lord of the Rings: The Two Towers to Final Destination 5, The Immortals, Men In Black 3, Total Recall, Resident Evil 5 and Avengers: Age of Ultron. Todd has also worked as a CG Supervisor on Marvel’s Doctor Strange – a project nominated for a Best Visual Effects Oscar. Todd has been animating since he was 8 years old, inspired by Star Wars, but his professional career began when he moved to Los Angeles in 1995. A couple years later, riding the wave as visual effects migrated from optical to digital, he started the visual effects house Max Ink Cafe with multi-award winning producer Jennifer Champagne. Todd has been awarded an Emmy for his work on the mini-series The Triangle, while working with award-winning supervisors Volker Engel and Marc Weigert. He was also nominated for a VES Award for The Kite Runner with CafeFX. While at CafeFX, he also acted as Lighting Supervisor on Frank Darabont’s take on the Stephen King short story The Mist. Todd has contributed articles to Animation Magazine for the past 15 years. With over 500 article reviews on both software and hardware used in the visual effects industry, he’s been able to keep abreast of the developing technologies that contribute to visual effects. Todd is working on numerous personal short films and animation projects through his visual effects company, TeaspoonVFX, and has been consulting on screenplays and development for multiple features. In this Podcast, VFX Supervisors Todd Sheridan Perry and Allan McKay discuss the industry-wide impact of Covid-19 and its consequences; and how working remotely has proven itself to be effective for both artists and studios, during the transition and going forward. For more information, visit www.allanmckay.com/247/.