
Creative Control
The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.
Latest episodes

Oct 20, 2022 • 34min
Want 52 million followers on TikTok? Adapt and experiment like Michael Le
If you’re on TikTok, Michael Le has undoubtedly landed on your For You page at some point with his dance videos, which have earned him 52 million followers and more than 10 billion views. Now Michael is launching Joystick, a gaming ecosystem that aims to empower users and content creators to become business owners. According to Michael, the key to his success has been adapting and experimenting both in the content he creates and in his business pursuits. But how do you translate 52 million followers into a new business—especially a new business that many might not see as part of your core brand?

Oct 18, 2022 • 26min
FROM AWS AND FAST CO WORKS: At the Edge of Innovation: A Conversation with AWS’s Jan Hofmeyr
In this special podcast episode, hear the latest on what’s taking place in edge computing and hybrid cloud from a top industry executive at AWS. Also learn how these innovations can ultimately help you transform your business.

Oct 13, 2022 • 35min
Welcome to the hilariously bizarre world of Tony Talks
You think you know where a skit from Antonio Baldwin (aka Tony Talks) is headed until the punchlines start hitting you in the most unexpected places. It’s the kind of random comedy that forces you to pay attention—and it’s certainly caught the attention of his growing audience. Tony landed a spot on Fast Company’s inaugural Creator 25 list, and you need only watch his content (and listen to this episode) to understand why.

Oct 6, 2022 • 33min
Why marginalized creators are feeling invisible online
A lot of people say success in the creator economy is democratized: You put in the work, stay consistent, and you’ll find your audience and revenue. That may be true for some, but for many marginalized creators success feels like a steeper hill to climb than it should be. Discoverability is crucial to any creator’s career online. But what happens when the algorithms powering discoverability seem to be working against you or don’t see you at all?

Sep 29, 2022 • 27min
Brittany Broski live from Fast Company's Innovation Festival!
Brittany "Broski" Tomlinson turned her 15 seconds of fame as "the Kombucha girl" meme into a full-fledged career. In this live episode of Fast Company's podcast Creative Control, Tomlinson gives her candid take on the creator economy and explains how she's building a name for herself offline.

Sep 22, 2022 • 1min
What's On The Horizon For Season 2 of Creative Control
Here is a sneak peek of Season 2! Creative Control premieres next week, and be sure to subscribe to the podcast so you don’t miss new episodes every Thursday.

Sep 15, 2022 • 33min
CC Throwback: How Soman Chainani darker lens creates fairytales
We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

Sep 8, 2022 • 38min
CC Throwback: Author Jenny Han on the double-edged sword of representation
We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

Sep 1, 2022 • 42min
CC Throwback: Unpacking composer Nicholas Britell’s unusual creative process
We’re hard at work developing season 2 of Creative Control coming this fall. In the meantime, enjoy this throwback episode to keep your creative juices flowing!

Aug 25, 2022 • 25min
FROM FRESHWORKS AND FAST CO. WORKS: What is the future of the employee experience?
Every company’s success is tied to its talent - recruiting and retaining the employees needed to deliver high-level customer experiences that support the bottom line. Yet rapid transformation has disrupted many things that organizations used to do to maintain great company cultures. So how can business leaders reimagine their employee experiences to meet the needs of their workforces? How does that translate into better customer experiences? In this thought-provoking podcast episode, FastCo Works will hear from Freshworks CMO Stacey Epstein as she shares some of the latest industry best practices and learnings for companies navigating these work culture shifts.