Creative Control

We’re taking a little break right now while we work on the next season. We’ll be back soon with new conversations and stories about what’s changing in the creator economy. In the meantime, in honor of March Madness, we wanted to revisit this throwback episode about the NCAA changing their rules to finally allow college athletes to make money from their own name, image, and likeness.

Over the past few years, it seems that celebrities and influencers are increasingly choosing to have their own brand instead of simply endorsing a product. Take Emma Chamberlain, for example. When she was on the podcast, she explained why, as an avid coffee lover, she started her own brand instead of doing a regular endorsement. To dig into this a little more, we spoke to Marian Leitner-Waldman, founder and CEO of canned wine company Archer Roose, about why she chose director/actor Elizabeth Banks as not just a celebrity endorser but a partner in the company and its chief creative officer.

We’re taking a little break while we work on the next season. In the meantime, we’re sharing an improv workshop from Fast Company’s Innovation Festival last year, led by actor, singer, and improvisor extraordinaire Wayne Brady. He gets into the importance of active listening in improv, and focusing on inclusion in his growing media empire.

We’re taking a little break right now while we work on the next season. But we’ll be back soon with new conversations and stories about what’s changing in the creator economy. In the meantime, we wanted to share a conversation from Fast Company’s Innovation Festival last fall. Associate editor Yaz Gagne moderated the panel, Monetizing Your Brand in the Creator Economy, featuring Tracy Chan from SoundCloud, Ami Gan from OnlyFans, Ritu Khanna from Shopify, and entrepreneur and content creator Jackie Aina.

Last week we talked to some creators about how they’re approaching Black History Month this year. If you haven’t already listened to that episode, please check it out. And for this episode, I’m keeping the conversation going with Tiffany Hardin, founder and CEO of Gild Creative Group. Tiffany shared her perspective as an influencer marketing agent who has all the do’s and, most importantly, don’ts of how brands should be thinking about Black History Month.

Black History Month is almost upon us. It’s a time meant to celebrate Black culture, but as we’ve seen year after year, it’s also a time for racist trolls, tone-deaf brand campaigns, and corporate platitudes that amount to little change if any at all. It’s a lot to deal with, so I wanted to explore how Black creators are handling it all. Hear how Tyra Blizzard (@tblizzy), Garrison Hayes (@garrisonhayes), and Millana Snow (@millanasnow) are navigating February this year.

Back in the fall of 2021, a whistleblower named Frances Haugen dropped a bombshell. She released what would become known as the Facebook Papers, a massive set of internal documents that essentially showed the harmful impact Facebook and Instagram can have on society and politics. Deeper still, the documents showed that Facebook knew of those dangers but seemed to put profits over everything.It’s easy to forget just how big a story this was, given our relentless news cycle. So, to understand what impact the Facebook Papers really had, I spoke to Hayley Tsukayama, a senior legislative activist from the Electronic Frontier Foundation, and Bill Burton, a political consultant working with Frances Haugen.

We’ve discussed where the creator economy is headed this year. And there are general trends that I do think will be important to keep in mind in the short term. But what about the long term? The creator economy is still relatively young. So what will it look like once the dust and hype really settle down? Dmitry Shapiro, cofounder and CEO of app platform Koji, has some thoughts that are pretty surprising. For starters, the creator economy as we know it is dying.

If you haven’t heard of Samara Joy, I’m about to put you on. Samara is a jazz singer whose buttery vocals have earned her some of the top accolades jazz has to offer, including two Grammy nominations for Best New Artist and Best Jazz Vocal album. And I think it’s worth mentioning here that Samara is only 23. She’s being touted as the “first Gen Z jazz singing star.” So it’s no surprise that her career got a massive boost by going viral on social media. But she’ll be the first to tell you, and I think it’s clear from her level of talent, that she’s much more than her age or social media presence. In our conversation, Samara charts her career from honing her talent in the Bronx to becoming an international jazz star. She also explains what her success could mean for jazz, and why she’s treading lightly on social media.

Kate Davis, KC Ifeanyi, and Amelia Hemphill discuss the biggest stories at Fast Company this past year and share their favorite moments from Fast Company podcasts. Kate highlights The New Way We Work's 4-part miniseries "Ambition Diaries," which examined the effects of the pandemic on women's progress in the workplace. KC reviews some of the biggest trends in the creator economy. Amelia explains some of the most innovative approaches to sustainability, including a toilet that incinerates your bowel movement under water. Finally, Kate, KC, and Amelia share their New Year's resolutions.Subscribe to The New Way We Work, Creative Control, and World Changing Ideas on Apple Podcasts, Spotify, or wherever you listen.