

Creative Control
Fast Company
The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.
Episodes
Mentioned books

Oct 21, 2021 • 19min
How to make boring work feel new again
Last week, I had Ellen Pompeo on the podcast and the theme of making something old feel new again kept popping up. She's been on Grey's Anatomy for 18 seasons, so who could blame her? I came across research from Ed O'Brien, associate professor of behavioral science at the University of Chicago Booth School of Business, and figured he was the perfect person to help us figure out how to find new ways of tackling something we think is too familiar or boring.

Oct 14, 2021 • 23min
Ellen Pompeo is keeping her creativity fresh and intensity in check
Ellen Pompeo has spent 18 seasons playing Dr. Meredith Grey on Grey’s Anatomy—and it's fair to say doing something for that long can either make or break your creativity. For Ellen, it’s been a task of finding new ways to keep Grey’s relevant to audiences, as well as exploring new ventures outside of acting such as her new podcast Tell Me. In our conversation, Ellen explains how she keeps her creativity fresh, her struggles with being a perfectionist, and with maybe being a little bit too outspoken at times.

Oct 7, 2021 • 4min
How author Soman Chainani gets into a creative flow state
Author Soman Chainani explains his greatest challenge: getting into a creative flow state. Check out this clip cut for time, as well as Soman's full episode from last week!

Sep 30, 2021 • 28min
Author Soman Chainani's twisted fantasies are revolutionizing YA fiction
Soman Chainani is a bestselling author who’s on a mission to revamp the young adult space. His wildly popular series The School for Good and Evil and his latest novel Beasts and Beauty: Dangerous Tales subvert conventional fairy tales for something darker and more complex. Soman isn’t looking to create the sanitized world of Walt Disney. He wants to bring back the real lessons embedded in Grimm’s fairy tales but with a modern twist. In this episode, Soman explains his alt-Walt vision and why it’s not only good for his creativity, but for the kids he’s writing for.

Sep 23, 2021 • 22min
Why design is more than you think it is
Fast Company recently released Innovation by Design: Creative Ideas That Transform the Way We Live and Work, a book highlighting the people and companies at the forefront of impactful design. In this episode, Fast Company design editor Suzanne LaBarre shares her top stories from the book and how the events of last year gave this project a sense of urgency.

Sep 9, 2021 • 26min
Jeff Daniels explains his controlled free fall into creativity
One thing is certain: Jeff Daniels has the range. From cutting his teeth in traditional American theater to a wide spread of film and TV roles including The Purple Rose of Cairo, Speed, Dumb and Dumber, The Newsroom, 101 Dalmatians, and Godless, Daniels has an air of creative fearlessness about him. But it's not about just jumping off the ledge. It’s recognizing your blindspots in your craft, doing the work to improve, and then when the opportunity to stretch yourself comes up, not shying away from it. In this episode, Daniels explains how he applied that strategy to his latest role in Showtime's American Rust. He also discusses his reprisal of Atticus Finch on Broadway in To Kill a Mockingbird and his music career he doesn’t mind you not knowing about.

Aug 26, 2021 • 27min
Michael Jai White doesn’t let others box in his creativity—and you shouldn’t either
It's easy to categorize Michael Jai White as the ripped martial arts action star of Spawn, Mortal Kombat, and Black Dynamite. But with a career that stretches over 30 years, he's done more than you think—even with the shackles of being typecast and, let's be frank, racism in the entertainment industry. Let Michael tell it, though, and all of that has led him to where he's at now with his own production company Jaigantic Studios where he’s making the projects he's always wanted to make. In this episode, Michael explains how he's learned to exist outside the boxes people want to put him in and why truth and honesty should factor into your creativity.

Aug 12, 2021 • 27min
Elizabeth Banks and her "quietly revolutionary" creativity
For Elizabeth Banks, acting was her first passion that really clicked—and she’s certainly had success in that regard with roles in 30 Rock, The 40-Year-Old Virgin, and The Hunger Games franchise. But over the years, Elizabeth has proven she’s just as talented at creating new opportunities for herself in producing (Shrill), directing (Pitch Perfect 2, Charlie's Angels, Cocaine Bear), entrepreneurship (co-owner of Archer Roose wines), and now podcasting. In this episode, Elizabeth talks about owning her ambition; she gets personal about her new podcast with Audible, My Body, My Podcast; and she explains why her creativity is “quietly revolutionary.”

Jul 29, 2021 • 30min
Why collaboration really does matter, according to Joseph Gordon-Levitt
One of the longstanding principles of creativity has always been collaboration. We hear it all the time how thinking in groups and getting feedback from others is essential to the creative process. But how many of us actually do it on a regular basis? Actor and director Joseph Gordon-Levitt would like to remind us all that we should be collaborating more often--and he has some ideas on how to do just that. In this episode, Joseph details how the collaborative process brings out his best work, most notably in his latest project Mr. Corman for Apple TV+, and how you can jumpstart your own collaborative process.

Jul 22, 2021 • 9min
How do you define creativity?
We have a bonus episode for you this week! At the end of every Creative Conversation, our host Kc Ifeanyi asks his guests the same question: "How do you define creativity?" In this episode, we've compiled some our favorite answers from this season. Hopefully, these can give you a quick creative boost. Enjoy!


