1,000 Routes with Nick Bennett

Tas Bober is the founder of Delphinium, a niche digital marketing consultancy specializing in paid ads landing pages for growth-stage B2B SaaS.In this episode, Tas shares her journey from being an in-house marketer to carving out her niche in landing page optimization. She talks about the challenges of niching down, the power of leveraging a unique personal brand, and how her “Scroll Lab” business evolved to serve high-performing SaaS teams. Tas reveals insights into creating scalable processes, the role of mentors like Anthony Pierri in her success, and how she balances work and family while optimizing for freedom and fulfillment.(00:00) Intro(02:17) The journey to specialization(04:55) The power of niching down(07:08) Building a personal brand(12:47) The value of outsourcing(15:26) The evolution of a productized service(30:16) Effective workshops and initial research(35:34) Expanding capacity and work-life balance(39:26) Work smarter, not harder(45:27) Why timing matters--Follow Tas on LinkedIn: https://www.linkedin.com/in/tasbober/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Kaylee Edmondson founded DemandLoops, a consultancy that helps B2B SaaS companies build sustainable growth through strategic demand generation.Kaylee shares her transition from in-house roles to solopreneurship, explaining how DemandLoops empowers clients to create lasting growth systems. She discusses the challenges of going solo, the importance of diversifying income streams, and the role of a strong network. Kaylee also shares tips on shifting from corporate roles, building efficient systems, and aligning services with long-term goals.(00:00) Intro  (01:53) Transitioning from tech to solopreneurship (06:51) Changing perspective about job security  (09:57) Building confidence to take the leap  (19:26) Crafting your own unique career path  (24:10) Selling your services as a solopreneur  (28:53) Iterating service offerings(31:28) Interim gigs and multiple revenue streams  (34:24) Importance of building an engaged audience  (37:36) Understanding demand loops and creating impact  (50:18) Using 'red light, green light' to assess progress  (55:22) Future aspirations and community building  --Follow Kaylee on LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Jimmy Daly, co-founder and CEO of Superpath, shares his inspiring journey from corporate life to solopreneurship. He discusses the challenges of transitioning to a community-driven business and the pivotal moment of monetizing a free Slack group. Jimmy emphasizes long-term thinking as a key advantage and offers insights on customer acquisition and community engagement strategies. He also reflects on the emotional hurdles of running a solo venture and the importance of support in overcoming isolation, highlighting that mentorship can be vital for growth.

Anthony Pierri is the co-founder of Fletch, a consultancy helping B2B SaaS companies nail their messaging and positioning.In this episode, Anthony shares how he and his co-founder carved out a place in the market for themselves by focusing on one key deliverable: rewriting homepages. He talks about the lessons they learned about niching down, productizing services, and leveraging platforms like LinkedIn to grow their business organically. Anthony opens up about their iterative content strategy, why niching isn’t limiting, and how solopreneurs can streamline their services to grow sustainably without burnout.(00:00) Intro(10:15) The journey to FletchPMM(23:27) The importance of branding and positioning(27:34) Advocating for basic marketing principles(29:50) Slack vs. Teams(30:33) The myth of market saturation(33:46) The power of niching down(36:30) Repeatable processes and limiting scope(40:26) Pricing strategies and growth(43:46) Sharing expertise publicly--Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Devin Bramhall is back for a second time to share a major part of her story we didn’t cover in our first conversation: her battle through cancer… twice.In this episode, Devin reflects on the lighthearted perspective gained from her ordeal. She highlights the importance of family and self-worth while dismissing the triviality of things like marketing and unchanged email practices (she’s joking here but also not). 00:00 Devin’s double whammy cancer story04:51 The event that fundamentally changed Devin’s outlook08:38 A brutal blessing in disguise 17:08 Not dead yet! 38:40 Everyone has their own “cancer”32:35 The slow transition to becoming a survivor--Follow Devin on LinkedIn: https://www.linkedin.com/in/devinbramhall/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

John Bonini is the Founder of Content Brands, a consulting program that helps B2B companies.In this episode, John Bonini shares his journey from corporate marketing leader to launching his own consulting company. John reflects on the memorable moments of starting a podcast from his master bedroom, turning cold outreach into opportunities, and interviewing icons like Seth Godin. He also offers practical advice for solopreneurs on starting small, investing in growth, and staying consistent even when the road gets tough.(00:00) You don’t need it all figured out to start(01:55) The journey to building good content(03:07) Leaving Databox to start solopreneur journey(09:15) How Content Brands was born(14:38) Acquiring first clients and building an audience(19:54) Don't quit before it gets good(23:04) Investing in your platform’s growth early(30:09) Starting solo with minimal resources(33:47) Just get the ball rolling(40:19) Aspirations beyond tech and content--Follow John on LinkedIn: https://www.linkedin.com/in/jbonini/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/ Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/ 

Doug Lawson, a seasoned content marketer for technical founders, knows a thing or two about cutting through the noise.In this episode, Doug shares how he went from being a burnt-out teacher to a thriving content expert helping entrepreneurs build trust and spark curiosity. He talks about his early days in e-commerce and his transition into content marketing. Doug reveals his tips on creating ‘curiosity loops’ and why veering away from value-based content may be a better strategy for your business. Check this episode out on YouTube: https://youtu.be/q7JzQ3GWLcc 00:00 The future of solopreneurship01:07 The origin of 'boom'05:22 From e-commerce to content marketing05:46 The struggles of teaching10:54 The ClickFunnels journey17:48 The power of curiosity in marketing21:51 Adapting to modern social media trends26:43 The misconception of adding value28:39 The importance of personality in content31:26 Winning strategies on LinkedIn--Follow Doug on LinkedIn: https://www.linkedin.com/in/doug-lawson-marketing/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/ 

Devin Bramhall is a growth advisor for startups and marketing agencies.In this episode, Devin shares her insights on making bold pivots, how a bout with cancer reshaped her perspective on work and life, and how her experiences as a woman in tech strengthened her commitment to supporting others in the industry. She also discusses building a business life aligned with personal goals, advocating for oneself in tough situations, and finding motivation even during difficult times.(00:00) Ditching the 9-to-5(01:59) From storytelling to marketing(04:48) Breaking into content marketing(08:55) Navigating unexpected career shifts(13:25) Becoming CEO during the pandemic(20:25) Turning burnout into creative freedom(32:20) Challenges faced by women in tech(34:16) How to build a supportive network(53:06) The importance of bravery and self-trust--Follow Devin on LinkedIn: https://www.linkedin.com/in/devinbramhall/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Get my free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠: https://becomeadigitalconsultant.com/

Tim Davidson is the founder of B2B Rizz, a LinkedIn ads and ABM consulting firm for B2B SaaS companies.In this episode, Tim shares his journey from working in an agency to going solo as a consultant, revealing the surprising benefits and challenges of being a solopreneur. He talks about the freedom and flexibility he gained, as well as the pressures of managing everything independently. Tim also discusses his passion for LinkedIn ads, testing new systems, and staying true to his unconventional, yet effective, content style. (00:00) Solopreneurs never fully clock out(01:52) Breaking the mold in content creation(03:30) From directive to solopreneur(07:36) Building a personal brand(10:20) How to leverage community for business(11:51) Navigating LinkedIn's algorithm(22:32) The messy side of content creation(24:32) Streamlining video creation(27:13) Balancing solopreneur life(29:01) Mastering LinkedIn ads(31:21) The $7 course idea(38:25) The hub and spoke model for solopreneurs--Follow Tim on LinkedIn: https://www.linkedin.com/in/tadavidson41/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/ Get my free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠: https://becomeadigitalconsultant.com/ 

Kory Kirby is a publishing strategist who helps experts write and publish books people actually read. In this episode, Kory shares his journey from biking down the US West Coast to becoming a successful publishing strategist, showing solopreneurs how to build a business that aligns with their lifestyle. After self-publishing a book inspired by his travels, he learned by doing until he got an unexpected break. Through hard-earned lessons, strategic partnerships, and a relentless focus on clarity and niche specialization, Kory thrives on his terms.(00:00) A self-taught journey to publishing a book(04:59) From minimum wage to Upwork hustle(11:55) The importance of mentorship in business(23:46) How a simple connection led to $15,000 in revenue(27:41) Why strategic partnership is crucial(29:51) Choosing a lifestyle over a job(33:29) The reality of focused work hours(36:51) How to write a book in one week(45:53) Saving time by letting go(50:39) Strategies for building passive income through authorship--Follow Kory on LinkedIn: https://www.linkedin.com/in/korykirby/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/ Get my free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠: https://becomeadigitalconsultant.com/