1,000 Routes with Nick Bennett #21 The Garrett Jestice Route
Garrett Jestice, founder of Prelude Marketing, hit a wall of burnout that spurred a dramatic career shift.
In this episode, Garrett talks about his journey from a marketing leader in early-stage B2B software companies to thriving as a solopreneur, navigating the difficult path of client acquisition and scaling a business without scaling time. Garrett shared his insights for solopreneurs on honing sales and writing skills, leveraging networks, and productizing services to stand out in a crowded market.
(00:00) The two most important solopreneur skills
(01:28) How to navigate the transition to solopreneurship
(05:51) Strategic growth tips for entrepreneurs
(15:18) Transforming fractional CMO role into a productized service
(24:22) Tips to refine the consulting process
(28:06) How to market to different business types
(29:22) Leveraging niche problems to draw in diverse industries
(38:18) How solopreneurs adapt in an oversaturated market
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Follow Garrett on LinkedIn: https://www.linkedin.com/in/garrettjestice/
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