Escape Your Limits & LIFTS

Brendan Brazier and Mark McTavish are the game changers of alcohol. The two entrepreneurs are pioneering new growth in a market of drinks steeped in wellness and nutritional benefits. Through a vegan mindset and ethical stance, they're sharing the benefits of alcoholic elixirs, whether it's probiotics or the zero sugar, to prove there's new way of drinking for everyone. Watch the full episode on YouTube Brendan Brazier is a vegan triathlete and entrepreneur. After discovering nutritional ways to combat his own health conditions, Brendan started Vega – a plant-based drink to aid performance, with protein, essential fats, fibre, greens and more. Brendan was also an executive producer for the plant-based Netflix film, The Game Changers, alongside Arnold Schwarzenegger, James Cameron, Jackie Chan and countless others passionate about diet and nutrition. Mark McTavish is the president of 101 Cider House, a devoted cider fan and a lover of artistic beverages. With a juxtaposed background in fitness and the Canadian craft beer industry, Mark moved to south California to combine his passions in a fermented fruit drink that brings the enjoyment of alcohol with the benefits of probiotics and craft cider. Mark McTavish discovered the simplest way to make an alcoholic beverage, inspired by the organic sidras of northern Spain. 101 ciders contain zero residual sugar and no carbs, just 100% fresh pressed juice, full of naturally occurring yeasts and bacteria that ferment the base cider. To that, the team adds fresh fruits and herbs for flavor, and then everything is conditioned in the bottle (or keg). It's also probiotic, gluten free and vegan friendly! Now Mark has teamed up with Brendan to promote the benefits of healthy eating, healthy drinking and a mindset that means you can achieve anything. Episode highlights - Discover the new cold pressed juice that's been fermented – a healthy alcoholic drink with uplifting effects. Benefits include no dehydration, improved digestion and intestinal flora, and even nootropic qualities. How to go about the gritty world of brand building, creating a product and getting it out there. Why many athletes believe that a plant-based diet will help with everything from getting rid of inflammation, improving digestion, increasing strength and feeling better overall. The difference between veganism, a plant-based diet, being a vegetarian and other nutritional trends or marketing terms. How a lot of the opinions surrounding dietary decisions are based upon commercialisation of a food system that doesn't work. Why fear and laziness are the biggest contributors to not making better decisions with anything in life. How common ground can be destroyed by labels and naming conventions, and why division is not going to benefit anyone in regards to progressive nutrition choices. Why sprouted and fermented foods are so healthy for you, and can help with a multitude of gastronomic issues or conditions. Why a change in your diet will unlock the nuances of flavour after your tastebuds become recalibrated. How multi-layered distribution channels, price influences and margins are not currently conducive to a system that gives consumers healthy products when it comes to alcohol. Why we all have a stress threshold and how we can concentrate on productive stress while letting go of anything we can't control. Join Matthew Januszek in conversation with Brendan Brazier and Mark McTavish…

In these days of fake news, Facebook and Google monopolies and general misinformation, trust is hard to come by. Bryan O'Rourke knows how important trust is in any business, and why inspiring long-term confidence will shape the future of fitness, changing the leaders of internet activity as we know them. From a fitness futurist, board director, advisor, keynote speaker and president of the Fitness Industry Technology Council, this episode is a lesson in how fitness as we know it is going to grow in ways that are unimaginable to most of us today – trust us. Watch the full episode on YouTube

Through yoga, Stacey Mulvey is taking time to relax within the 'green rush' boom of the marijuana industry. As founder at Marijuasana, a traditional fitness concept combined with cannabinoids, she's creating a community of one-on-one coaching and trainer certification fuelled by CBD, THC and other cannabis products. Watch the full episode on YouTube Stacey Mulvey started doing yoga as part of a lifestyle epiphany. She was fed up of being out of shape, in pain and living a sedentary existence. Stuck in a mindset pattern full of victim consciousness and how every problem was everybody else's fault, Stacey realised that only she could improve how she feels in her body. She began to increase her movement through Callanetics and the healthier lifestyle created more happiness and positivity. After some time, Stacey quit her corporate job to become a Pilates instructor. This started her on a journey that's developed into a business opportunity like no other, jumping into an emerging market for a wellness and mindfulness movement that brings together two worlds. Marijuasana promotes wellness and considers plant medicine and yoga as essential components of an integrated, healthy lifestyle. Stacey and her team support and show respect toward those that use cannabis, and through participation in mindful movement and other creative activities they foster community connection, trust, and reduce stigma. Countering the intensity of some traditional yoga classes, Marijuasana is an open and community-based yoga movement that's welcoming anyone with an affinity to or curiosity about cannabis. Episode highlights Why it's down to you to change your lifestyle if you're not happy with it, and how you can take control to change your path and eventually develop a thriving business opportunity from your passions. The difference between cannabis, marijuana sativa, hemp, CDB, THC, the cannabinoid and other elements of the plant. What the effects of CBD are and why there's ambiguity surrounding the pros and cons of its use. Why cannabis culture and non-psychoactive CBD use has been stigmatised, even in territories where it's been legalised. How important authenticity is and why your integrity depends entirely on your ability to be truthful with yourself, including in business ventures. How the cannabis industry is split in two, and why marketing positions are differentiating the perceived morality or ethics behind health and wellness integration. Why your physical body can be affected by your mental state, whether that's through your attitude to healing, your own empowerment or the way that you deal with injury and recovery. How the cannabis industry needs to differentiate between wellbeing and dependency, and how this will aid both corporate and consumer in the long term. Why the best move in business can often be to brave and follow your instinct when it comes to emerging markets, even if you can't fully-explain exactly what led you to that decision. How financial institutions affect the cannabis industry and how this has stunted market growth. What the different options of consuming THC and CBD, whether it's inhalation and smoking or transdermal or edible, and how they affect your tolerance levels differently. How you can transfer a lesson structure in person to offer online experiences for digital classes that progress over different paces and time periods, or by employing certified trainers in multiple locations. How your body's endocannabinoid system regulates neurotransmitters and receptors in your body, and affects every system of your body, regardless of if you've used cannabis before. Join Matthew Januszek in conversation with Stacey Mulvey…

Do you value your time? Brad Lea is responsible for the training platform that gives you the most value from every second, helping you raise the game of your employees and business while adding value to your customers. Brad is also host of the Dropping Bombs podcast. His company, LightSpeed VT has helped authors, motivational speakers and serial entrepreneurs such as Tony Robins, Tom Hopkins, John Maxwell, Grant Cardone, and Daymond John, as well as fitness and automotive industry giants such as Gold's Gym and General Motors, respectively. When the industry icons want to train people, Brad has the software they use. Watch the full episode on YouTube Brad Lea grew up in Oregon with the same struggles as so many young adults. He dropped out of high school at 16 and was even kicked out of his house for not mowing the lawn, but he developed his never quit attitude and decided to push himself for more. After a career of 25 years in sales and marketing, he knew how to raise the game of salespeople and increase their revenue through effective training. Trying to scale his teaching, he took his ability on the road and found that it wasn't as effective as his one-on-one training. To combat this, Brad did some research and discovered the key ingredients that make for an effective training experience that lasts. Instilling these factors into one useable system that he could scale, he invented training software that helps large companies better their sales workforce and increase revenue time and time again. Brad visited Vegas in 1991 to see a friend and ended up staying. Before long he was looking for new business opportunities and LightSpeed VT was born. Started in 1999, LightSpeed VT interactive virtual training software allows you to quickly deploy a web-based, scalable and fully trackable training programme almost overnight. When training is done right, it is the single most important investment any company can make. Through implanting effective training, Brad and his team help clients to increase profitability, reduce turnover, increase customer satisfaction and streamline operations. The Dropping Bombs Podcast, hosted by Brad Lea, covers topics from finances and personal branding to finding success in the face of adversity. Through free-flowing conversations with entrepreneurs and industry leaders, Brad uses his no-BS approach to offer his audience the kind of candid advice needed to reach new heights. For more information visit lightspeedvt.com and droppingbombs.com Episode highlights Learn why there are four key ingredients that should be apparent in any quality training programme – good content, repetition, practice and accountability. The difference between training someone effectively and simply exposing them to information. Why your sales team needs to have the process drilled into its members like it's military training. How you can leverage technology to ensure that your sales team are fully trained and efficient with minimal spend, no matter where they are in the country or around the world. How to keep training relevant and continuous so that skills within any workforce remain high and staff turnover doesn't affect abilities within teams overall. Why it's the testing that's important, not simply the information. This is an approach that is relevant in everything from sales training to law or fitness certification. How often you need to train your skills and why it should be as regularly as even daily, just as it would be if you want to get fit. Hear how many hours in a typical week you should be training your team. Why it's easy to convince people to spend budget on advertising spend, but nowhere near as straightforward to influence spending on training in order to increase return on investment. What benefits mapping out your business will do to your understanding of processes and how visualising roles and responsibilities may highlight gaps in potential. How accountability is key to combat employees pushing back on training application, processes and systems that are being put in place. Why processes and systems for training can help at every level of business, whether hierarchal in one business, up and down supply chains, or with franchising opportunities. Join Matthew Januszek in conversation with Brad Lea…

Through decades of experience in leisure culture and the nightlife industry, along with endless feedback and research, Peter Marks knows his market, audience and customers like no other. This episode is all about recognising patterns and embracing change to stand out in a digital world with old school approaches that work. Through his role heading up The Deltic Group, Peter is proving how his knowledge can benefit any entrepreneur, and that there are more parallels between nightlife and fitness than you might think. Watch the full episode on YouTube Peter Marks started his career in nightclubs in 1981, and has seen considerable change throughout the industry. There were a lot more nightclubs and streets were a lot fuller back then. This has meant Peter has seen the leisure world evolve over decades, with businesses coming and going, experiencing culture shifts and learning from behavioural changes time and time again. However, the disciplines surrounding the business are the same, and parallel the fitness industry almost perfectly. In his current position as chief executive of The Deltic Group, Peter has come to be known as the go-to guy for all things in leisure and business. Encouraging teams to grow in their careers, his insight has ensured that his foundations remain grounded in pathways to success while being able to recognise patterns through industry research and be flexible enough to embrace change. The Deltic Group is the UK's largest operator of late night bars and clubs, with over 50 nightclubs in dominating positions around the country. The Group has a strategic focus on investing in its estate, people and entertainment to create great nights out for its customers. It is dedicated to being a best in class responsible operator, and in addition runs the 'Echo Trust' charity fund, which regularly donates to children's hospitals and schools in the local areas surrounding its venues. The Deltic Night Index is The Deltic Group's quarterly research, examining how consumers feel about the leisure offering in towns and cities. Every paper published offers insight on expenditure, frequency of nights out, duration, consumption statistics and unrivalled levels of detail for anyone to discover what club culture is all about. For more information visit delticgroup.co.uk Episode highlights - The importance of benchmarking and recognising trends, to the point of leading industry research in customer and client behaviour through your own research. How multiple factors such as industry shifts, licensing and levels of debt all contribute to the success of clubs and management companies alike. When is the best time to benefit from the collapse of other companies and competition, through intelligent buyout strategies and partnerships. How to adapt as an industry when it comes to unexpected changes in demand and income from the market. How to deal with the challenges of rents and renegotiating property and space costs. What you can do to service a market where people's tastes have drastically changed. These days customers and clients want more, with surroundings and design to provide Instagramable moments they can share. Why going old school with marketing is the ideal way to stand out in a crowded world of digital. Don't forget about the value of 'in real life'. How the customer experience has changed in the way of staff service and making people feel special. What are the causes of a raised experience for members and clients, and how you can embrace lower costs of modern equipment that will create the ultimate environment for your offering. Why you need to learn what price points work in each location – both club and city or town – and how to balance investment in particular sectors of your business. How long you should wait before refurbishing and changing the image of your club, and how competitive pressures to change have relaxed over the years. Why it's important to remember the basics of cleanliness and hygiene in order to maintain popularity and appeal to a broad customer base. The importance of learning from failure, particularly when trying to raise capital, and how you can use your entire experience to better the next time you try. Join Matthew Januszek in conversation with Peter Marks…

Whether it's Kobe Bryant, The Rock, or Arnold Schwarzenegger, Jason Ferruggia knows that you need to think like an athlete to make the difference in your life. Whether working out, fixing your diet, getting enough sleep or embracing personal development, you can always improve. This episode is a lesson in how to be a better entrepreneur, employee, boss, dad and athlete, from a world-renowned strength and conditioning specialist. Watch the full episode on YouTube Jason Ferruggia grew up inspired by real life and fictional athletes such as The Ultimate Warrior, Bruce Lee, Arnold Schwarzenegger, Wolverine and any larger than life figure. His dad was interested in bodybuilding, and Jason gravitated towards lifting, motivated to train in-line with the innovative ethos of Dorian Yates at the time. He went to college with the intention of one day hosting SportsCenter on ESPN or directing films, as a communications major. However, it didn't take long before he got bitten by the iron bug and ended up on pace to making a six-figure salary training people at 19 years old. Later on, he fully invested in his own personal development and moved to California, reinventing himself in the birthplace of physical culture. He's since been training people in the ways of functional fitness and a basement CrossFit approach long before it became popular, but it's always got results. As a world-renowned strength and conditioning specialist and host of the Renegade Radio Podcast, Jason Ferruggia aims to give you as the listener or reader the knowledge to build your body, strengthen your mind and optimise your life. He has contributed to broadcasts and publications such as Men's Health, Muscle & Fitness, Men's Fitness, Huffington Post, LiveStrong, Muscle & Fitness Hers, Shape, Entrepreneur, and shows on ESPN and CBS. For more information visit jasonferruggia.com Episode highlights: Why it's sometimes important to reinvent yourself for the purpose of personal development and reboot your self-limiting beliefs. How you can differentiate between information sources to take what's useful and reject what's not, whether it's physical training or personal development and other approaches to education. Why high level athletes may not be anywhere near as familiar with the importance of nutrition as you may think. How struggles in your past can be used for short term motivation, but why continuing to do this long term will be detrimental to your mental health. Corporate athletes and how your activity in the boardroom should be fuelled by the same thing as Kobe Bryant on the court. What movements, drills and workouts you need to make the most of your time with a busy schedule, while still giving yourself time to recover. Why your diet will not only shape you, but the types of foods often mean you can eat what you like as long as you're concentrating mainly on real foods and single ingredients. Which rep ranges and volume options are the safest for your body and central nervous system when lifting and working out. The importance of sleep and why it will help every aspect of your fitness and daily life. Why you need to pay attention to your body and journal every detail to test what works for you and how diet, sleep, activity and everything else will bring benefits or detriment. Join Matthew Januszek in conversation with Jason Ferruggia…

As well as UFC fighters, celebrities such as Chris Hemsworth and many athletes, Da Rulk is responsible for training heroes – firefighters, Navy SEALs, SWAT team members and other first responders. His inspirational ethos of "always can" allows him to cultivate a team mindset that proves that while fitness isn't easy, anyone can do it. Watch the full episode on YouTube Da Rulk has an impressive list of credentials including a BSc in kinesiology and certifications in strength and conditioning. His list of clients is even more remarkable, courtesy of elite military personnel, mixed martial artists and first responders. But it's his humble nature that makes Rulk even more influential. He knows that fitness is hard, and his method of working out – Raw Functional Training – makes you embrace the grind and push through it to succeed in anything. The fundamental part of RFT is building on great foundations to help your future self. For example, as an entrepreneur if you don't have those fundamentals of hard work, discipline and character, you'll see those holes in your business later. RFT – Raw Functional Training – is about empowerment and finding the internal fortitude to push past any challenge, either as a stand-alone system or a workout ethos to enhance what you do in other disciplines and activities. The key for Da Rulk and his clients is keeping it fresh and varied across the board. His philosophy in fitness is all about finding your footing to put the right foot forward every time. Inspiring and motivating, it's a moving philosophy that's all about finding purpose and driving through adversity. You always can. For more information visit darulk.com Episode highlights How making a difference instead of chasing money is something that comes with age, but understanding and appreciating this from a younger age will be a game changer in any business venture. Why if you don't have the fundamentals of hard work, discipline, and character in your business early on, you'll see those holes later in your venture. When the hardest part is for any trainer starting out, and why it builds the character that fine-tunes the success in the future. How stress can affect your performance, even if you've prepared for an event, and how you can teach your body to regulate itself under any circumstance. Adaptation is key. The secrets of why understanding body movements and getting your body moving in certain ways can progress you faster and mitigate injury. Why it's important to remove barriers of entry to a healthy lifestyle, whether that be financial, weight, location or any other challenge. How the accomplishment of fitness and events can bring a high that becomes addictive alongside the physical benefits of training. Why purpose is the biggest driver to avoid quitting anything. You need to find substance to any reason. Why the purpose of a trainer isn't to smash every client; it's to improve clients from where they're at. You've got to crawl before you can walk. How important it is to educate trainers as well as clients, and why many trainers are thrown too deep into the industry too quickly. How if you make finding a way forward into a habit, no challenge will get in your way. Why finding the right mindset can inspire those around you as well as enriching your own need and purpose. The positive impact can influence so much more than just the fitness space and mindset of others. Join Matthew Januszek in conversation with Da Rulk…

An internationally renowned icon of corrective and high-performance exercise kinesiology, just one conversation with Paul Chek, founder of the CHEK Institute, is never enough. A previous guest on the Escape Your Limits podcast, Paul returns to offer more insight into strength, spirit and our place in the universe. This episode will challenge your beliefs while helping you to embrace others that you didn't even realise you had. Paul's full mind, body and soul approach to fitness and wellbeing is enlightening and inspirational, and we're lucky to get a second bite of the apple. Watch the full episode on YouTube Paul Chek is a world-renowned expert in the fields of corrective and high-performance exercise kinesiology, stress management and holistic wellness. For over 30 years, Paul's unique, integrated approach to treatment and education has changed the lives of many of his clients, his students and their clients. By treating the body as a whole system and finding the root cause of a problem, Paul has been successful where traditional approaches have consistently failed. Paul is the founder of the CHECK Institute and the P~P~S Success Mastery Coaching Program. He is a prolific author of books, articles and blog posts. The CHEK (Corrective Holistic Exercise Kinesiology) Institute, based in California, offers fitness and healthcare professionals a uniquely integrated and holistic approach to health, fitness and wellbeing. These methods are truly holistic, viewing the body as a system of systems – a fully integrated unit where physical, hormonal, mental, emotional and spiritual components must be considered. For more information visit chekinstitute.com Episode highlights: What exactly is potential, and how your finite amount of energy should be concentrated on your goals instead of frittered away on distractions. Why pathologies are not effective pathways to long term success, even if it seems to be a good source of motivation at the time. How eating a poor diet is eroding your physical ability over time, and how it will catch up with you at some point. Why you need to get to really know yourself before taking on a big achievement to discover whether you're undertaking something for you or to prove something to someone else. The importance of baseline health and how, if you're not ready, the stress of any competition will take over. What is the belief that's leading to the behaviour that's causing the limitation? Discovering the ingrained reasons for your problems can be hard to uncover but will revolutionise how you think about what has caused you stress and anxiety in the past. How you can figure out direction, even if you don't know what your goal is, by understanding what your biggest nightmare is. A negative vote can lead to just as much positivity long term. You are 50% of every relationship, which means that any problem is 50% your fault. Even when you think you're not at fault, you can find ways to work towards a solution. How you may climb the ladder of success, only to find that it's leaning against the wrong wall. Don't let your ego drive your success. Let your heart guide you. Why listening to this episode will help you reach an elusive, empathetic stage that helps you discover the majesty and beauty of the whole game of life. What joys you will bring to yourself and everyone around you by realising what an investment in honesty, love and support will bring. Join Matthew Januszek in conversation with Paul Chek…

In this emotional and honest episode, we hear how our guest went on a journey of recovery and pain relief, creating an international business by accident in the process. Following a motorcycle accident, he developed a therapy tool that's helped everyone from stroke patients to CrossFit icon and fittest man in the world Mat Fraser benefit from an improved quality of life and better performance. For a lesson in beating pain at its own game, along with an insight into recovery and the next generation of fitness, meet Dr Jason Wersland, founder of Theragun. Watch the full episode on YouTube – https://youtu.be/radT6GFBK14 Jason Wersland grew up on a farm in Utah, embracing the resourcefulness of day-to-day life and watching his neighbor, a chiropractor for the Utah Jazz basketball team, who inspired him to follow the same career path. To begin with Jason worked for people for free to learn the ropes of the chiropractic industry, and it didn't take long for his skills to develop along with a real dedication and enjoyment to recovery, performance and mobility. However, following a motorcycling accident Jason sustained a lot of soft tissue damage, suddenly going from athleticism and working on clients to being a patient himself and not being sure he'd recover. He created a tool that used vibration and percussion to increase blood flow and aid muscle recovery. Following his injury and subsequent recovery, Jason first began using Theragun on clients in 2009, and then he included it in his clinic and began working on pro athletes with it in 2011. He launched Theragun as a business proper in 2016 and released the first commercial product. Now Jason is still a practicing chiropractor in addition to growing his business, working on everyone from stroke patients to pro athletes. Even today it's Jason's attachment to his work, sharing the benefits of Theragun, that drives him more than traditional chiropractic approaches. Theragun is the world leader in percussive therapy for targeted muscle activation, pain relief and full body recovery. A health and wellness company, Theragun was founded on the core principle that the more our bodies can move, the richer and more fulfilling our lives will be. Theragun is at the forefront of revolutionising muscle treatment. As the world leader in this space, the business continues to innovate with modern solutions for muscle pain relief, performance enhancement, and faster recovery. Highlights How injury and restrictions can cause anyone – everyman or athlete – to fall into a story that limits what they think they can do, and how bodywork and understanding mechanics can help free these limitations. Why the emotional state of anyone can be a huge contributing factor in any physical issue that a client may be facing. How you can overcome getting starstruck if you have the opportunity to work with celebrities by realising they're just like us, with the same issues that they need help for like any other client. What Jason did to overcome muscle atrophy from an impinged nerve following a motorcycle accident, and how this paved the way for the invention of the Theragun. How pain travels around the body, and why vibration can bring release of discomfort and immobility, even from muscle and nerves that you thought were completely unrelated to each other. Why the speed of pain pathways can be overridden by vibration and percussion to stimulate the brain using a different nervous system pathway. How creating a new market space can be met with ridicule until the venture is validated, and what happens when more manufacturers start to enter into the space. How international studies and research opportunities have boosted Theragun's credibility, and how these initially started out as simple anecdotal studies before developing to case studies around the world. What the trends and opportunities are in this emerging market, and how business can share information organically to ride the incoming wave of success in the meditation, stretching and recovery sector.

Wendy Coulson is responsible for developing thousands of instructors in the fitness industry. Through a passion for collective leadership in the global giant that is Les Mills, her position as CEO for the UK and Ireland is built on brilliant branding insight, innovation, staff engagement and trust. Through these incredible efforts she's helping lead the charge towards a fitter planet. Watch the full episode on YouTube Wendy Coulson left school and started in the management development scheme of the banking sector. During this time, she qualified in group fitness and PT, spending weekends upskilling herself and eventually deciding it was a better option to follow fitness as a career born from passion. She got a job in Fitness First, opening the chain's eighth club. Her experience in banking established core skills and competency that she brought to the fitness industry during years on both the supplier and operator sides Wendy is passionate about collective leadership and everyone coming together, contributing as part of a team in developing each other and reaping the rewards that arise with continual success. Les Mills is an entrepreneurial, innovative company with the purpose of creating a fitter planet. It began in 1968 when Les Mills set up a small family gym in Auckland. Three generations on, there are now millions who work out with Les Mills every day, all over the world. These workouts are licensed by 19,500 partners in 100 countries. Les Mills supports each of these partners to build relationships that extend beyond memberships, providing them with research, marketing and new workouts every three months. Their tribe of 135,000 certified instructors bring Les Mills workouts to life. Every day, programmes, such as BODYPUMP, BODYCOMBAT, BODYBALANCE, RPM, LES MILLS GRIT and more, pack out fitness studios around the globe. The future of fitness is merging physical and digital. Les Mills is leading the way with immersive training and workouts on demand. Episode highlights : How some things in fitness change such as budgets and the importance of social media, but many challenges stay the same such as retention, membership growth and industry disruption. Ways in which fitness has become more accessible beyond anyone's expectations with the growth of the home fitness market. The importance of purpose, and how fitness can make a difference in everyone's lives. How creating good content in collaboration with others brings better progress in changing anyone's life and pushing towards a fitter planet. Why it's important to find out how you can align your business with the interests and visions of others in order to find synergy and move forward together, rather than compromising either partner's approach. How feeling fulfilled and challenging yourself will create the drive for you to achieve anything, personally or professionally. Why pay is not everything, but feeling valued and getting recognised for the difference you've made is important. How using research on group exercise is the strongest way to improve retention rates alongside your profit and loss, taking away the fear of losing members for operators even when their member acquisition rates are strong. Secrets of group fitness that's seen occupancy rates go up to 90% for classes across the board. How to appeal to the 'right' demographics and how you can set goals to achieve exactly where you want to be at every level, whether it's about percentage of membership attending classes, recruitment, training, positioning, staff rewarding or environment decisions. Are you fulfilling the basic human needs of instructors in order for them to create the best possible experience for members? How traditional clubs can compete against the boutiques and individual operators. Why home fitness may be the key to engaging the majority of the population that doesn't workout, providing a comfortable experience in a familiar environment, before channeling them into a traditional location. Join Matthew Januszek in conversation with Wendy Coulson…