Ep.110 - Brad Lea: Getting the most value from your time

Do you value your time? Brad Lea is responsible for the training platform that gives you the most value from every second, helping you raise the game of your employees and business while adding value to your customers. Brad is also host of the Dropping Bombs podcast.

His company, LightSpeed VT has helped authors, motivational speakers and serial entrepreneurs such as Tony Robins, Tom Hopkins, John Maxwell, Grant Cardone, and Daymond John, as well as fitness and automotive industry giants such as Gold’s Gym and General Motors, respectively. When the industry icons want to train people, Brad has the software they use.

Watch the full episode on YouTube

Brad Lea grew up in Oregon with the same struggles as so many young adults. He dropped out of high school at 16 and was even kicked out of his house for not mowing the lawn, but he developed his never quit attitude and decided to push himself for more.

After a career of 25 years in sales and marketing, he knew how to raise the game of salespeople and increase their revenue through effective training. Trying to scale his teaching, he took his ability on the road and found that it wasn’t as effective as his one-on-one training.

To combat this, Brad did some research and discovered the key ingredients that make for an effective training experience that lasts. Instilling these factors into one useable system that he could scale, he invented training software that helps large companies better their sales workforce and increase revenue time and time again.

Brad visited Vegas in 1991 to see a friend and ended up staying. Before long he was looking for new business opportunities and LightSpeed VT was born.

Started in 1999, LightSpeed VT interactive virtual training software allows you to quickly deploy a web-based, scalable and fully trackable training programme almost overnight. When training is done right, it is the single most important investment any company can make.

Through implanting effective training, Brad and his team help clients to increase profitability, reduce turnover, increase customer satisfaction and streamline operations.

The Dropping Bombs Podcast, hosted by Brad Lea, covers topics from finances and personal branding to finding success in the face of adversity. Through free-flowing conversations with entrepreneurs and industry leaders, Brad uses his no-BS approach to offer his audience the kind of candid advice needed to reach new heights.

For more information visit lightspeedvt.com and droppingbombs.com

 

Episode highlights

• Learn why there are four key ingredients that should be apparent in any quality training programme – good content, repetition, practice and accountability.
• The difference between training someone effectively and simply exposing them to information.
• Why your sales team needs to have the process drilled into its members like it’s military training.
• How you can leverage technology to ensure that your sales team are fully trained and efficient with minimal spend, no matter where they are in the country or around the world.
• How to keep training relevant and continuous so that skills within any workforce remain high and staff turnover doesn’t affect abilities within teams overall.
• Why it’s the testing that’s important, not simply the information. This is an approach that is relevant in everything from sales training to law or fitness certification.
• How often you need to train your skills and why it should be as regularly as even daily, just as it would be if you want to get fit. Hear how many hours in a typical week you should be training your team.
• Why it’s easy to convince people to spend budget on advertising spend, but nowhere near as straightforward to influence spending on training in order to increase return on investment.
• What benefits mapping out your business will do to your understanding of processes and how visualising roles and responsibilities may highlight gaps in potential.
• How accountability is key to combat employees pushing back on training application, processes and systems that are being put in place.
• Why processes and systems for training can help at every level of business, whether hierarchal in one business, up and down supply chains, or with franchising opportunities.

 

Join Matthew Januszek in conversation with Brad Lea…