This episode features a keynote speech by Martin Johnson, where he introduces the "human iceberg" as a powerful model for unlocking potential in ourselves and others. Johnson argues that traditional training programs often fall short because they focus solely on surface-level behaviours, like improving communication or leadership skills, without addressing the deeper "why" behind our actions.

Chapters

Introduction (00:00:00-00:04:33)

Welcoming the audience and setting the stage for the keynote (00:00:04-00:01:26)
Introducing the concept of viewing staff like children - highlighting the presence of "favorites" based on their behaviors
Introducing the "Human Iceberg" model and its relevance to understanding human behavior and potential (00:03:34-00:04:33)

Above the Waterline - The Limitations of Traditional Training (00:04:33-00:06:15)

Critiquing the focus of most training programs on observable behaviors, traits, and characteristics (00:04:33-00:05:27)
Explaining the issue of short-lived results and reverting to previous behaviors (00:05:27-00:05:48)
Summarizing the influence, productivity, and evolving nature of human behavior (00:05:48-00:06:15)

Below the Surface - Unconscious Motivators and the PRINT® Assessment (00:06:15-00:08:50)

Introducing "core motivators" as the middle level of the Human Iceberg (00:06:15-00:06:43)
Explaining the development of unconscious motivators between ages 1-21 through parental, educational, and social exposure (00:06:43-00:07:36)
The impact of satisfied and unsatisfied motivators on behavior (00:07:36-00:08:04)
Introducing the PRINT® assessment as a tool to uncover unconscious motivators (00:08:04-00:08:50)

Personal Motivators and Managing Triggers (00:08:50-00:10:02)

Sharing personal examples of unconscious motivators and their impact (00:08:50-00:09:39)
Emphasizing the importance of self-awareness and developing coping mechanisms (00:09:39-00:10:02)

The Depths of the Iceberg - Sense of Purpose (00:10:02-00:12:25)

Introducing "sense of purpose" as the deepest level of the Human Iceberg (00:10:02-00:10:56)
Explaining the connection between sense of purpose, motivators, and behaviors (00:10:56-00:11:42)
Sharing the methodology of 1-on-1 sessions for uncovering sense of purpose (00:11:42-00:12:25)

Four Categories of Sense of Purpose (00:12:25-00:15:28)

Introducing the four categories: "prove something," "provide," "achieve," and "avoid" (00:12:25-00:12:45)
Explaining "prove something" - driven by desire and fear, often rooted in experiences with authority figures (00:12:45-00:13:31)
Explaining "provide" - driven by a need to ensure security, often stemming from childhood experiences of lack (00:13:31-00:14:00)
Explaining "achieve" - driven by a desire for accomplishment and legacy, often manifesting in career aspirations (00:14:00-00:14:36)
Explaining "avoid" - driven by fear, rooted in past hardships, focused on preventing negative experiences for self and others (00:14:36-00:15:28)

The Power of Self-Awareness (00:15:28-00:16:58)

Highlighting the impact of understanding one's motivators and sense of purpose on self-awareness and resilience (00:15:28-00:16:15)
Summarizing the key steps to unlock potential: understand the Human Iceberg, explore beneath the surface, and connect the dots (00:16:15-00:16:58)

Case Study and Conclusion (00:16:58- 00:20:36)

Sharing the story of a "negative" and "disruptive" director whose potential was unlocked by understanding his motivators (00:16:58-00:19:46)
Concluding with the importance of looking beyond surface behaviors and understanding the deeper levels of the human iceberg (00:19:46-00:20:36)

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