Episode 3:Dedicated to TikTok users, parents of teens and marketing and comms pros working with young people  - this interview with Pete Judodihardjo aka PeteBITs explains why TikTok is like crack cocaine.Pete ‘s You Tube channel is highly entertaining and really brings behavioural science to life check it out at  PeteBITSKey takeaways:1.    TikTok is highly rewarding.  Our brain has a prediction error mechanism which means we can't predict the level of the reward. This makes variable content rewarding...not knowing (like spinning the handle on a one penny slot machine). 2.   TikTok has no decision points. Tik Tok eliminates friction points which means we will engage more as we literally ‘don’t stop to think’.  E.g. as soon as you launch the app a video starts (TIKTOK decides!) 3.  TikTok builds an aggressively simple habit.  A habit is a ‘mental shortcut’, a habit is n automatic behaviour. In other words you don’t feel, you  just act.  E.g. coffee in the morning. The habit TikTok is designed to build is the swipe habit... and it is aggressively simple. Swipe anywhere....again and again.... Which means it is a very simple habit to adopt.  4.  TikTok combines the reward with the habit.   The desire for the reward - dopamine hits - builds the habit. Simple, easy and with no switch off button.  5.     Digital wellbeing is an important issue, nudges can break the pattern.  To learn about behavioural science check out Pete’s YouTube Channel and Pete BITS To learn more about ‘habits’ read Good Habits & Bad Habits by Wendy Wood  https://goodhabitsbadhabits.com/. Thanks for listening.

Episode 2.In today’s episode we meet with Aaron Harverson workplace project manager at Active Devon.  Aaron and I worked together a couple of years ago to develop insight into sedentary behaviour within the workplace.We used the now infamous sitting calculator which to reveal to our audience their sitting habits. That was step 1. Once awareness was awakened we could apply COM_B designed focus groups to delve deeper into motivations and opportunities for change.Aaron shares how he felt getting started – brand new to behaviour change marketing – and shares some top tips for anyone else just getting started.·       Tip 1. Stop yourself rushing in. Remember the reason we speak to people is to understand their issues and help them uncover their solutions. ·       Tip2. Manage expectations by using the data and evidence. Use your newly found depth of understanding to challenge assumption.·       Tip3. Lean into it and say yes to the mess! It will feel difficult sometimes – it’s a new way of thinking & that’s okay.·       Tip 4. – MY FAVOURITE – awareness levels are about the behaviour not the big agenda. Aarons books: Who Moved My Cheese and the Chimp ParadoxAarons workplace webinar – can be found here.Sitting calculator is here (developed in my past life with Devon CC with superb Rachel H) - hereHook up with Aaron on Linkedin and Active Devon. https://www.activedevon.org/Interesting insight:  people feel they need permission in the workplace to move. If you’re at home – you now have so much more flexibility to sit less and move more! Enjoy the show     

Hello Bootcampers!! In this episode we: Say hello! Acknowledge the explosion of interest in the application of behavioural science to marketing & communications and how it is now an essential skill. Say THANK YOU and send KUDO to all public health, Local Authority, LRF, ALL comms and marketing pros supporting COVID-19 emergency responses. Talk about the Triple A (Awareness, Attitude & Ability) cheat sheet! Well it's more a of a teaser! Flag the importance of Awareness and stress the importance of asking the right questions around behaviours not societal agendas. Introduce the idea of habits. Invite listeners to join the LinkedIn Group - Behaviour Change Marketing Bootcamp