Behaviour Change Marketing Bootcamp
E12. The Behavioural Science Club - The Bridge Between Academics and Practitioners
In today’s episode, we welcome Louise Ward,
Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020.
We explore how the club brings together practitioners, academics, professionals from a wide range of backgrounds to explore their shared passion and understand why we do what we do.
Books Louise recommends:
· Alchemy: The surprising power if ideas that don’t make sense – Rory Sutherland
o The best ideas don’t make rational sense: they make you feel more than they make you think.
· Ripple: The big effects of small behaviour changes in business – Jez Groom & April Vellacott
o How to make small behaviour changes that have wide-reaching effects in the real world.
o A look at how social media affects our decision-making and shapes our world in ways both useful and dangerous.
· The Choice Factory – Richard Shotton
o Essential read to understand what drives peoples everyday decisions
· Behavioural Economics – Bri Williams
o How to apply Behavioural Economics to improve your business
Behavioural Science Club: Join over 3500 members on LinkedIn. Meet with like-minded souls every Saturday to hear from experts and authors in behavioural science and related fields.
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