EdTech Connect

In this episode, we sit down with Maya Demishkovich, a seasoned higher education marketing strategist, to explore the rapidly changing world of digital marketing and student engagement. Maya shares her expertise on how students search for information today and why it’s critical for colleges and universities to optimize their websites for search engines to stay competitive. From the power of social media in recruitment and retention to the unique challenges faced by community colleges, Maya offers actionable strategies for institutions looking to enhance their digital presence. She also delves into the essential skills future marketers will need to thrive in the higher education space, providing a roadmap for staying ahead in an ever-evolving landscape. Whether you’re a marketing professional in higher ed or simply curious about the intersection of technology and student engagement, this episode is packed with practical advice and forward-thinking insights. Tune in to learn how to effectively connect with today’s students and future-proof your institution’s marketing strategies. Insights & Takeaways Maya's journey into Higher Ed marketing was shaped by her personal experiences as an international student. Students prefer to search for information directly on Google rather than browsing college websites. Optimizing websites for search engines is crucial for both prospective and current students. Social media serves as a discovery tool, while search engines are used for retrieving specific information. Community colleges face challenges due to limited resources and a lack of understanding of marketing's strategic role. Maya's College Crusader aims to support community colleges with digital strategy and social media. Using data analytics is essential for understanding student behavior and improving marketing efforts. AI tools are becoming increasingly important in how students find information online. Experimentation and curiosity are vital skills for future Higher Ed marketers. Colleges should prioritize optimizing their websites and using social media effectively for engagement Conversation Rundown (00:00) Introduction to Higher Ed Marketing (03:44) Understanding Student Search Behavior (08:23) Optimizing Websites for Student Needs (16:58) The Role of Social Media in Higher Ed (23:11) Challenges for Community Colleges (26:26) Skills for Future Higher Ed Marketers Dig Deeper Elevate Your Social Media Game https://mycollegecrusader.com/ Social Media Calculator http://mycollegecrusader.com/social-media-calculator Hidden Gems Podcast https://mycollegecrusader.com/hiddent-gem-podcast-community-colleges/   Find Maya Demishkovich here: LinkedIn https://www.linkedin.com/in/mayademishkevich/  Carroll Community College https://www.carrollcc.edu/    Explore More on EdTech Connect For more insights on innovative teaching strategies, the role of technology in education, and the future of learning, visit EdTech Connect. Subscribe to stay updated on the latest trends and conversations in educational technology or visit https://edtechconnect.com.

In this episode, Jeff Dillon sits down with Cheryl Broom, a leader in higher education marketing, to explore the rapidly evolving landscape of marketing strategies within academia. Cheryl delves into how colleges and universities are adapting to new trends, the transformative role of technology and AI, and the critical importance of personalization in engaging today’s students. From the challenges of integrating digital marketing tools to the barriers hindering AI adoption, Cheryl offers a wealth of knowledge on how institutions can optimize their enrollment strategies through effective communication and innovative approaches.  The conversation also looks ahead, discussing what the future holds for higher education marketing and how institutions can stay ahead in an increasingly competitive environment. Takeaways Cheryl Broom emphasizes the importance of community college marketing. The shift from print to digital marketing has been significant in higher education. AI is being used to enhance marketing strategies and improve efficiency. Personalization in marketing is crucial for engaging potential students. Many colleges struggle with bureaucratic hurdles that hinder innovation. Targeted marketing strategies yield better enrollment results. TikTok can be effective for brand building but may not drive immediate enrollment. Automation and CRM systems are underutilized in many colleges. Implementation and planning are key to successful marketing strategies. Chasing shiny objects can lead to inconsistent marketing efforts.   Chapters (00:00) Introduction (02:27) The Birth of Graduate Communications (05:09) Evolution of Marketing in Higher Education (08:44) Leveraging AI in Marketing Strategies (11:30) Barriers to AI Adoption in Higher Ed (13:07) Optimizing Enrollment Through Targeted Marketing (18:15) The Role of TikTok in Higher Ed Marketing (19:48) Automation and CRM in Higher Ed (20:40) The Importance of Implementation of Systems in Marketing Strategies (25:46) Outdated Marketing Strategies to Abandon (27:30) Future Predictions for Higher Ed Marketing   Find Cheryl Broom here: LinkedIn https://www.linkedin.com/in/cherylbroom/ Graduate Communications  https://gradcomm.com/    And find EdTech Connect here: Web:https://edtechconnect.com/  

Show Notes In this conversation, Joel Goodman, founder of Bravery Media, discusses his journey in higher education marketing, the evolution of digital strategies, and the importance of user experience and content in driving enrollment.  He emphasizes the need for higher ed institutions to understand the value of their websites and the role of AI in enhancing marketing efforts. Joel also highlights the challenges faced by higher ed websites, including performance issues and the need for a content audit. The discussion concludes with insights on the future of AI in higher ed and the importance of focusing on prospective students' needs.   Insights & Takeaways Joel Goodman has over 15 years of experience in higher ed marketing. Bravery Media focuses on human-centric designs to improve digital experiences. The evolution of higher ed has been gradual, with many challenges persisting. Leadership in higher ed is beginning to recognize the value of websites. Content strategy often leans too heavily on branding rather than information. Fast-loading websites significantly impact conversion rates. AI tools are often overhyped and not always effective in higher ed. The human touch in admissions is a key differentiator for institutions. Higher ed websites often serve as dumping grounds for information. A full content audit is essential for improving user experience.   Conversation Rundown 00:00 Introduction to Joel Goodman and Bravery Media 02:44 Joel's Journey in Higher Ed Marketing 05:31 The Evolution of Higher Ed and Digital Strategies 07:17 Understanding the Value of Content and Websites 10:21 Challenges of Higher Ed Websites and Performance 13:45 Search, SEO and AI Tools 18:07 AI's Role in Higher Ed Marketing 20:25 The Future of AI in Higher Ed 29:03 Key Takeaways and Closing Thoughts   Dig Deeper LinkedInhttps://www.linkedin.com/in/joelgoodman/ Bravery Media on EdTech Connecthttps://edtechconnect.com/service/bravery-media/41/Bravery Media websitehttps://bravery.co/    And find EdTech Connect here: https://edtechconnect.com/  

In this episode, Jeff Dillon interviews Pete Mackey, PhD, founder and CEO of Mackey Strategies, exploring the intersection of strategic communications and technology in higher education.  They discuss the evolution of Mackey Strategies, the integration of technology in communication strategies, the role of AI, crisis communication, and the ethical implications of AI in the field. The conversation emphasizes the importance of digital governance and the need for training in technology for emerging leaders in communication. Takeaways Mackey Strategies focuses on integrating technology into communication strategies. Technology is essential for effective communication in higher education. AI can enhance personalization in communication efforts. Crisis communication requires a well-defined strategy and practice. Digital governance is crucial for managing technology in institutions. AI's capabilities are advancing rapidly, impacting communication roles. Training programs for technology use are essential for communication leaders. Ethical considerations around AI usage are becoming increasingly important. Institutions must adapt to technological advancements to remain effective.   Chapters (00:00) Introduction to Strategic Communications (02:18) The Genesis of Mackey Strategies (05:28) Examples of Mackey Strategies Integrating Technology in Communications for Clients (07:56) Essential Tools for Higher Ed Communication (10:31) Crisis Communication Strategies (12:51) The Evolution of Content Management Systems (15:21) AI's Impact on Personalization and Communication (23:58) Preparing for Technological Advancements (22:37) Leadership Development and Technology Training (26:19)  Ethics of AI in Communication (29:58) Conclusion and Future Outlook   Find Pete Mackey here: LinkedIn https://www.linkedin.com/in/petemackey/ Mackey Strategies https://mackeystrategies.com/    And find EdTech Connect here: Web:https://edtechconnect.com/  

In this conversation, Eric Smith, Vice President of Technical Services Delivery at Fortify Data, discusses the evolving landscape of cybersecurity in higher education. He shares insights from his extensive experience across various industries, emphasizing the unique challenges faced by higher ed institutions.  The discussion covers Fortify Data's mission to provide continuous risk assessment and threat intelligence, the importance of understanding vulnerabilities, and the need for effective budgeting and awareness in cybersecurity strategies. Eric also highlights the significance of continuous penetration testing and shares success stories from clients who have improved their cybersecurity posture. Takeaways Eric Smith has nearly 30 years of experience in cybersecurity. Fortify Data focuses on continuous risk assessment for higher ed. Higher education institutions face unique cybersecurity challenges. Ransomware and phishing remain significant threats in higher ed. Continuous penetration testing provides ongoing security insights. Higher ed lacks the financial resources of other sectors. Awareness of vulnerabilities is crucial for effective cybersecurity. Metrics and scores help measure cybersecurity success. GLBA compliance is essential for universities accepting federal funds. Budgeting for cybersecurity often increases after a breach. Chapters (00:00) Introduction to Cybersecurity and Eric Smith's Background 08:02 Understanding Threats: Ransomware and Phishing in Higher Ed 09:16 Why Higher Ed is a Target for Cyber Attacks 18:00 Success Stories and Lessons Learned in Higher Ed Cybersecurity 22:57 Final Thoughts and Advice for Universities   Find Eric Smith here: LinkedIn https://www.linkedin.com/in/jericsmith/ FortifyData https://fortifydata.com/industries/higher-education/    And find EdTech Connect here: Web:https://edtechconnect.com/  

Dr. Jenae Cohn, Executive Director at UC Berkeley's Center for Teaching and Learning, navigates the intersection of technology and education. She highlights the shift towards digital reading and the necessity for new teaching strategies. Jenae raises crucial points about generative AI's role in education, cautioning against its use if it doesn't directly address student engagement. She discusses ethical challenges, including data privacy and equitable access to AI tools, while stressing the importance of maintaining human connections in learning.

In this conversation, Jeff Saville discusses his journey in workforce development and career services, emphasizing the importance of empowering students through innovative programs and technology.   He shares insights on leveraging AI and other tools to enhance career readiness and the challenges faced by higher education institutions in adapting to the rapidly changing job market. The discussion also covers practical advice for students seeking jobs and the future of education in the context of technological advancements.   Takeaways Jeff Saville's passion for empowering individuals began with his entrepreneurial background. NAU Venture Studios aims to incubate student-led solutions to real-world problems. Technology plays a crucial role in enhancing workforce development initiatives. AI agents can help students stay informed about job opportunities. Focusing on student experience is essential for higher education institutions. Building prototypes can help drive innovation in career services. LinkedIn is a powerful tool for networking and job searching. There is a widening gap between higher education and industry needs. AI can streamline administrative tasks in educational institutions. The future of education will be shaped by technology and student-centered approaches.   Chapters 00:00Introduction to Jeff Saville and His Journey 05:47Leveraging Technology for Workforce Initiatives 11:53Building a Prototype for Career Development 17:55Advice for Navigating Higher Education Challenges 24:00The Role of AI in Higher Education 30:02Closing Thoughts and Future Predictions   Links NAU: https://nau.edu Jeff Saville LinkedIn: https://www.linkedin.com/in/jeffsaville1/

In the rapidly evolving tech landscape,  Teri Abbo-Sutherland , Director of Executive Programs Oakland University, is rewriting the rules of professional development. Her breakthrough insights argue that micro credentials—bite-sized, skill-specific certifications—are becoming the new currency of career advancement. Traditional four-year degrees are no longer enough, Sutherland contends. In an age of accelerating technological change, professionals must continuously retool their skills or risk becoming professionally obsolete. Digital badges and micro credentials offer a nimble alternative: targeted learning that can be quickly acquired and immediately applied. For tech workers especially, these compact credentials serve as dynamic proof of expertise, allowing individuals to signal their most current capabilities to employers. They represent more than paper qualifications—they're real-time indicators of a professional's commitment to staying relevant. Sutherland challenges corporate leaders to embrace this new learning ecosystem, arguing that organizations must foster cultures of continuous innovation and skill development. Her message is clear: In today's job market, adaptability isn't just an asset—it's a survival strategy.   Takeaways Micro credentials are essential for staying relevant in technology. Upskilling is crucial as skills can become obsolete quickly. Corporate training budgets often cut professional development first. Micro credentials can lead to specialized skills and career advancement. Employers should recognize the value of experience in their workforce. A toolkit can help employers integrate micro credentials into talent management. Understanding employee motivation is key to effective upskilling. Higher education is rapidly adopting micro credentialing solutions. Digital badges can serve as public resumes on platforms like LinkedIn. Leadership buy-in is critical for fostering a culture of innovation.   Chapters (00:00) Introduction to Micro Credentials and Digital Badges (07:16) Toolkit for Employers: Enhancing Talent Management (13:52) Bundling Micro Credentials for Career Advancement (19:30) Key Takeaways on Micro Credentials   Links Executive Education Programs at Oakland University https://www.oakland.edu/business/graduate-executive-programs/executive-education-programs/   Teri Abbo-Sutherland on LinkedIn https://www.linkedin.com/in/teri-abbo-sutherland-7225bb9/  International Council for Open & Distance Education: https://www.icde.org/knowledge-centre EdTech Connect: https://edtechconnect.com/  

In this episode, Jeff Dillon is joined by Nick Burrell, VP of Strategic Partnerships at ZogoTech, a company specializing in data analytics solutions designed to empower higher education. With a wealth of expertise in educational technology and artificial intelligence, Nick shares his insights on the evolving role of AI in education, particularly in content management and student engagement. He discusses his journey from working in college financial aid offices to his current role at ZogoTech, and how his experience has shaped his understanding of the challenges and opportunities in education. Nick dives into how AI is transforming student engagement and institutional growth, and explains how content quality directly impacts the effectiveness of AI tools. He also reflects on the importance of digital governance, the need for accurate and reliable content management, and the role of AI in providing personalized responses to students. He also shares his thoughts on the future of AI in education, including the need for institutions to be "AI-ready" and the importance of strategic planning and policy development in preparing for an AI-driven future. Whether you're an educator, administrator, or edtech professional, Nick's insights on the intersection of AI and education are sure to inform and inspire.   Takeaways AI is transforming student engagement and institutional growth. Content quality directly impacts the effectiveness of AI tools. Institutions must prioritize accurate and reliable content management. Digital governance is essential for effective content oversight. AI tools should be integrated with existing systems for personalized responses. A thorough website audit is crucial for maintaining content accuracy. Collaboration with subject matter experts can enhance content management. AI adoption requires a foundational understanding of institutional needs. The website should be treated as a dynamic knowledge base. Preparing for AI involves strategic planning and policy development.   Chapters 00:00 Introduction to AI in Education 05:40 Content Quality and AI Tools 11:47 Ensuring Accurate and Reliable Content 17:07 Digital Governance in Content Management 30:03 Preparing for an AI-Ready Campus   Links Nick on LinkedIn: https://www.linkedin.com/in/nicholas-burrell-9a2025b3/ Zototech on EdTech Connect: https://edtechconnect.com/software/organizational-effectiveness/zogotech/1387/?resultIds=1387 Zogotech Website: https://zogotech.com/  

In this episode, Jeff Dillon is joined by Josh Koenig, Co-Founder and Chief Strategy Officer of Pantheon, a WebOps platform transforming how website teams deliver exceptional digital experiences. With over two decades of experience in web development and online engagement, Josh shares his incredible journey—from his early days building political campaign platforms like DeanSpace for Howard Dean’s 2004 presidential run to co-founding Chapter Three and ultimately Pantheon. Josh dives into how Pantheon grew to become a leading WebOps platform, particularly excelling in the higher education sector, and explains how the company’s “productization” of consulting expertise addressed key challenges in web development collaboration and scalability. We discuss how his transition from Head of Product to Chief Strategy Officer allows him to focus on big-picture strategies that align with industry trends and customer needs. He also reflects on how web development has evolved over the years, offering key insights into the future of WebOps in higher education and beyond. Whether you’re a seasoned developer or just starting out, Josh’s lessons on leadership, innovation, and navigating complex digital ecosystems are sure to inspire. Guest Profile Josh Koenig Position: Co-Founder and Chief Strategy Officer, Pantheon Over 20 years in web development Founder of DeanSpace (Howard Dean 2004 campaign) Co-founder of Chapter Three WebOps innovation leader Key Insights Transformation of web development consulting into product WebOps platform specialization in higher education Evolution of digital experience platforms Transition from product leadership to strategic leadership Critical Observations Web development landscape constantly evolving Higher education requires specialized digital solutions Consulting expertise can be productized Technology collaboration needs innovative approaches Strategic Insights Pantheon's approach to solving web development challenges Scaling web technologies for complex institutional needs Bridging gap between consulting and product development Future-proofing digital experience platforms Episode Chapters 00:00 - Introduction to Josh Koenig 03:00 - Consulting to Product Transformation 07:13 - Higher Education Web Platform Challenges 12:26 - Digital Experience Platforms Overview 16:09 - From Political Campaigns to Startup World 19:35 - Defining "Productization" 24:40 - WebOps Outsourcing Benefits 29:24 - Career Advice for Web Professionals Key Takeaways WebOps is revolutionizing digital experiences Strategic adaptability is crucial in tech leadership Specialized platforms can solve complex digital challenges Continuous learning is essential in web development Links Pantheon Website: www.pantheon.io Josh Koenig LinkedIn: https://www.linkedin.com/in/joshkoenig/ Pantheon on EdTech Connect: https://edtechconnect.com/software/digital-experience-accessibility/pantheon/1394/