Show Notes

In this conversation, Joel Goodman, founder of Bravery Media, discusses his journey in higher education marketing, the evolution of digital strategies, and the importance of user experience and content in driving enrollment. 

He emphasizes the need for higher ed institutions to understand the value of their websites and the role of AI in enhancing marketing efforts. Joel also highlights the challenges faced by higher ed websites, including performance issues and the need for a content audit. The discussion concludes with insights on the future of AI in higher ed and the importance of focusing on prospective students' needs.

Insights & Takeaways

• Joel Goodman has over 15 years of experience in higher ed marketing.
• Bravery Media focuses on human-centric designs to improve digital experiences.
• The evolution of higher ed has been gradual, with many challenges persisting.
• Leadership in higher ed is beginning to recognize the value of websites.
• Content strategy often leans too heavily on branding rather than information.
• Fast-loading websites significantly impact conversion rates.
• AI tools are often overhyped and not always effective in higher ed.
• The human touch in admissions is a key differentiator for institutions.
• Higher ed websites often serve as dumping grounds for information.
• A full content audit is essential for improving user experience.

Conversation Rundown

00:00 Introduction to Joel Goodman and Bravery Media

02:44 Joel's Journey in Higher Ed Marketing

05:31 The Evolution of Higher Ed and Digital Strategies

07:17 Understanding the Value of Content and Websites

10:21 Challenges of Higher Ed Websites and Performance

13:45 Search, SEO and AI Tools

18:07 AI's Role in Higher Ed Marketing

20:25 The Future of AI in Higher Ed

29:03 Key Takeaways and Closing Thoughts

Dig Deeper

LinkedIn
https://www.linkedin.com/in/joelgoodman/

Bravery Media on EdTech Connect
https://edtechconnect.com/service/bravery-media/41/

Bravery Media website
https://bravery.co/ 

And find EdTech Connect here:

https://edtechconnect.com/