Legal Mastermind Podcast - Presented By Market My Market

Ryan and Chase are back to discuss what your law firm needs to be doing in 2021 to be set up for success. On part 2 of this podcast episode, the topics include: • Perfecting Your Intake and Follow-Up Process• Having a Plan in Place for Reviews• Optimizing Local SEO• Finding Where You Fit in Social Media• Staying on Top of Website Trends• Continuing to Educate Yourself

Carol Greenwald has written several books on networking, growing law firms, and has over 20 years of experience in-house and as a consultant. Carol started her career in academics and after a few years, she decided to transition into speech writing. After writing speeches, one of her clients hired her as an in-house newsletter editor for an accounting firm and 5 years later, she became the Director of Marketing. She realized that she could move to working for law firms and did just that - she had been working in-house for about 20 years and has now been out for the past 20 years. On This Episode, We Discuss ...- Creating a System for Networking that Makes You Comfortable- Importance of Selecting the Venue You Want to Network In- Understanding Networking is Not About Selling- Bridging the Relationship of Others and Facilitating Further Networking- What Kind of Group Do You Want to Be In?

On this special episode, Ryan and Chase discuss what your law firm needs to be doing in 2021 to be set up for success. Topics covered in the 1st part of this 2 part podcast include:- Evaluating Your Technology / Tech Stack- Taking Your Content Strategy to The Next Level- LSA / Google Local Service Ads- Our Take on Directories Such as AVVO & Justia- Google Ads

Richard Lau is the Founder of Logo.com. He currently has logo.com, face.com, coffee.com, short.com, rides.com, as well as others. In the past, he has owned resume.com, weed.com, gr.com, ra.com, which many of those he now wishes he would have held onto. The prices for his domains are currently a lot higher than they were 10 years ago.On This Episode, We Discuss ...• How to Protect Your Brand Name Online• Options for Purchasing Domain Names• Different Industries Using Alternate Extensions

Lauren Osborne is the Business Development Officer at TLD Law and has been with the company for about 2 years now. TLD Law is a full-service firm that will be celebrating its 60th year in business in 2021. Lauren works with the partners individually to develop their specific practice areas - they have a few different areas that they cover. Previously, Lauren worked with a CPA Firm for about 11 years before joining TLD Law. If you are interested in getting in contact with Lauren, you can email her at losborne@tldlaw.comOn This Episode, We Discuss ...• Different Strategies for Approaching B2B and B2C Content• Should Attorneys Be Writing Content on Their Website?• Metrics to Measure Content Effectiveness

Amy Adams is the Director of Business Development at Loeb Law Firm. She previously had an online business as an original Etsy shop founder. The past 5 years she has brought that entrepreneurial DNA to where she is at now and helps her team grow the business. She has come from a family of entrepreneurs and that is what she enjoys the most. If you are interested in reaching out to Amy, email her directly at aadams@loeb-law/com or connect with her on LinkedIn at https://www.linkedin.com/in/adams-amy/On This Episode, We Discuss ...• Tools and Guides to Help You Maneuver Data• How Amy Got Started by Understanding Metrics• Recommendations for Firms and Next Steps

Frank Ramos is the Managing Partner at Clarke Silverglate in Miami, Florida. There are about ten attorneys at the firm who do a mix of litigation, commercial products, and employment. Feel free to connect with Frank on LinkedIn at https://www.linkedin.com/in/frankramosylt. If you scroll down to the bottom of his profile and find publications, he has several free books mostly geared towards lawyers regarding leadership, marketing, and other topics as well. If you have not been on LinkedIn, get on LinkedIn. Once you are on, try it for a month. Give it a shot, it’s not for everybody, but you may find that you enjoy it and that it creates another avenue to market your company and creates another revenue stream by gaining referral sources. However, if you are going to be on a platform, you need to use it properly. Each platform has its own way of working and its own expectations of what appropriate content is. On This Episode, We Discuss ...• Reaching Out to Connections You Want to Create a Relationship With• Producing Content on LinkedIn and Engaging in Others’ Content• The End-Goal with Networking

Katherine Taylor is the Owner and Founder of Taylor Legal - they focus on representing small business owners. When she first began her law practice, she started out at a large law firm in Baltimore, Maryland and was there for just over 7 years. When she left the law firm, she was in local government, essentially in-house counsel for a local government for about 10 years. Katherine then decided to start her own practice, primarily because she wanted something challenging. If you are interested in reaching out to Katherine or learning more, visit her website at https://www.taylorlegal.comOn This Episode, We Discuss ...• Authenticity in Growing Your Law Firm• Staying On Top of Marketing and Relying on Others When Needed• Understanding Referrals Without Asking

Emily Baker, also known as The Badass Lawyer, is the Host of Get Legit Law and Sh!t Podcast and helps online businesses with all of their legal aspects. She made the jump to starting her own business in 2017 after 10 years working as a District Attorney in Long Beach, California. She loved the work as a DA, but sometimes the job was a little bit tough, especially health-wise. If you are looking to get more involved with Emily, you can reach out to her through Direct Message on Instagram - https://www.instagram.com/theemilydbaker/ or find her at https://emilydbaker.com On This Episode, We Discuss ...• Focusing to Avoid Burnout• Setting Boundaries and Enforcing Them• Contributing to Spaces in a Positive Way

Chris Walker is the Senior Agency Account Executive at GatherUp. He has been working in digital marketing for the past 17 years in several different capacities. Before Chris joined GatherUp, he managed a sales team and an account management team at a local firm in Toronto. One thing that they did for their clients was review generation and that is how he was introduced to the GatherUp tool. He began working with GatherUp 3 years ago helping businesses get reviews. If you are interested in learning more, please reach out to Ryan - ryan@marketmymarekt.com with any questions that you may have and he will be happy to assist you. On This Episode, We Discuss ...• Gathering, Managing, and Marketing Reviews• What Should You Do When You Receive a Negative Review?• Experiencing Bad Reviews from Fake Accounts and How to Handle It