Melanie Herschorn is the Founder of VIP Book Marketing & Publishing. Melanie wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for attorneys of boutique law firms, she’s on a mission to support and empower them to share their message with those who need to hear it most. Her experience as a celebrity publicist, award-winning journalist, and long-time entrepreneur gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, bolster client acquisition, and position themselves as subject matter experts. Connect with Melanie on LinkedIn: https://www.linkedin.com/in/melanie-herschorn/Visit Big Impact Books: https://yourbigimpactbook.com/Melanie’s Book: Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term SuccessOn This Episode, We Discuss…Tips for Writing, Publishing, and Promoting a BookOvercoming Common Obstacles in the Publishing ProcessHow to Use Your Book to Create New Revenue Streams and Attract High-quality ClientsSteps to Leverage Your Book for Marketing Opportunities

Jordan Furlong is the Principal at Law21 and a Legal Sector Analyst, Forecaster and Consultant.  Jordan is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult him to better understand why the legal services environment is undergoing radical change, and they retain him to advise their lawyers how to build sustainable and competitive legal enterprises that can dominate the new market for legal services.  Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordanfurlong/  Visit Law21: https://www.law21.ca/  Jordan’s Substack: https://jordanfurlong.substack.com/  On This Episode, We Discuss…The Need for a New Lawyer Development Model in Law FirmsNew Metrics of Value Beyond Billable HoursGenerational Shifts in the Legal SectorTransformations in Lawyer Training

Michele Ross is the Founder and Owner of M. Ross & Associates, LLC.Michele is an experienced business attorney and commercial litigator who focuses her practice in the areas of business law, real estate law and employment law matters. Having represented a wide range of commercial clients in the transactional arena, as well as in a litigious setting, Ms. Ross' track record of success in and out of the courtroom has consistently helped her to achieve efficient and satisfying results for clients, while minimizing the costs and delays that clients seek to avoid.Big firm experience with personalized and affordable service is what you receive at M. Ross & Associates, LLC focusing on commercial litigation, employment law, and commercial and residential real estate law.Connect with Michele on LinkedIn: https://www.linkedin.com/in/michele-l-ross-esq-b698527Visit M. Ross & Associates, LLC.: https://www.mrossllc.com/On This Episode, We Discuss…Ensuring Your Legal Documents Evolve with Your BusinessIntellectual Property ProtectionsHow to Navigate and Mitigate Risks in the Digital LandscapeThe Importance of Mentorship in the Legal Profession

Thomas Dunlap is a Managing Partner at Dunlap Bennett & Ludwig.As the Managing Partner at Dunlap Bennett & Ludwig, a law firm that handles intellectual property and government contracts matters, Thomas leverages his diverse and extensive experience to advise and represent clients across various industries and sectors. With over 22 years of legal practice, he has successfully defended and protested hundreds of millions of dollars in government awards, won large verdicts in state and federal courts, and authored numerous books and articles on intellectual property law.Dunlap Bennett & Ludwig is a veteran-owned law firm with outcome-focused attorneys advising and representing clients in national and international legal matters.Connect with Thomas on LinkedIn: https://www.linkedin.com/in/tomdunlap/Visit Dunlap Bennett & Ludwig: https://www.dbllawyers.com/ Black Letter Podcast: https://www.dbllawyers.com/monday-minutes/On This Episode, We Discuss…Challenges and Triumphs of Building a Law Firm from ScratchThe Significance of Hiring Non-lawyers for Business RolesMaintaining a Positive Ethos and Strong Culture Within a Law FirmAdministrative Burdens of Growing a Team

Ken Wahlster, the CEO of STAK 8, specializes in forensic CFO services for law firms. He shares vital insights on the importance of precise financial management as law practices grow. Ken discusses the four categories of CFO duties and emphasizes the critical role of a strategic annual budget. He differentiates between accounting and finance, highlighting the risks of a narrow focus. Additionally, he navigates financial complexities in personal injury cases and stresses the necessity of professional financial support for law firm owners.

Joshua Brumley is the CEO of Brumley Law Firm.Joshua has practiced as an attorney with the Washington State Bar Association since 2015. He has served as a pro-tem Judge and is the owner of Brumley Law Firm whose mission is to empower their community by providing client-focused service, one car crash at a time.Founded on the principles of integrity, compassion, and expertise, the Brumley Law Firm practices in personal injury law, with a dedicated team for car accidents in Kent, Washington. Their commitment is to empower and support their clients through some of the most challenging times of their lives.Connect with Joshua on LinkedIn: https://www.linkedin.com/in/joshuabrumley/Visit Brumley Law Firm: https://brumleylawfirm.com/On This Episode, We Discuss…Finding a Niche in the Law IndustryHow Law Firms Can Support Their Communities Victims Facing Language and Economic BarriersStrategies for Improving Access to Justice

Pajman Jassim is a Trial and Principal Attorney at Jassim Law.Pajman was licensed in 2003. After 7 years of practice, Pajman decided the best way to serve clients and practice law was to establish a law firm where he can represent clients with a level of focus and commitment not possible at larger firms. Jassim Law’s focus is on creating a client centric law firm where the client’s best interest is the firm’s top priority.Connect with Pajam on LinkedIn: https://www.linkedin.com/in/jassimlaw/Visit Jassim Law: https://jassimlaw.com/On This Episode, We Discuss…The Unique Dangers Posed by E-bikesActionable Steps to Ensure Safer Rides for Everyone in the CommunityE-bike Accidents and the Legal Implications InvolvedThe Importance of Uninsured Motorist Coverage

Vera Zambrano is the Lead Attorney at the Law Firm Vera Zambrano & Associates.Vera founded her own first law practice in Berlin, Germany at the age of 28 and after only a few years she has expanded her legal practice internationally with a focus on national and international law.Visit Vera Zambrano & Associates: https://www.lawyer-berlin-miami.com/ On This Episode, We Discuss…How Multilingual Content Can Help You Showcase Your ExpertiseCreating a Roadmap for International Law Firm ExpansionChallenges of Representing Clients WorldwideUnderstanding Different Legal Systems

Doug Burnetti is President and CEO of Burnetti, P.A.Doug started his firm in the 90’s with just a $10,000 loan. The firm has now been around for 30 years and is renowned for their financial resources, trial experience, and reliable legal counsel.Burnetti, P.A. is a full service personal injury law firm specializing in auto accident, medical malpractice, wrongful death, workers’ compensation and other personal injury claims. At Burnetti, P.A. they want clients to focus on healing from their injuries, not worrying about how they’ll be able to afford an attorney. Connect with Burnetti, P.A. on LinkedIn: https://www.linkedin.com/company/burnetti-pa/Visit Burnetti, P.A.: https://www.burnetti.com/On This Episode, We Discuss…Transforming a $10,000 Loan into a Premier Personal Injury Law FirmEnsuring Exceptional Client Service Through Continuous TrainingFostering a Culture of Trust and EmpathyTeam-focused Leadership

Katherine Porter is the Founder and CEO of The Resourceful Lawyer.Katherine empowers lawyers and law firm leaders to assemble the right resources, streamline operations, and deliver exceptional results for their clients. This strategic approach not only enhances their practice but also allows them to expand their book of business and increase profitability.Connect with Katherine on LinkedIn: https://www.linkedin.com/in/kporterjd/Visit The Resourceful Lawyer: https://www.theresourcefullawyer.com/Free Training Webinars: https://www.theresourcefullawyer.com/free-training/On This Episode, We Discuss…Creating Client-Centered Legal ServicesStrategic Growth IntensivesHelping Law Firms To Come Up with Their Own SolutionsTips and Tools That Law Firms Can Implement to Streamline Operations