Law Subscribed

Brian Scherer, attorney and founder of HeyCounsel, built a community-first platform helping small-firm and solo lawyers. He discusses evolving a fractional GC marketplace into a subscription community. They explore subscription vs hourly models, community dynamics driven by givers, and building product-led value before scaling to boost members' business development.

Martin Kravchenko, founder of Swans who helps personal injury firms scale with automation and AI. He discusses why contingency practices gain most from AI, when to use base models like Gemini versus specialized tools, the importance of mastering core AI skills over chasing gadgets, and creating an “AI office manager” role to build prompt libraries and enforce standards.

Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:1. AI Enables Scalable Growth Without Proportional Overhead. Shane’s company uses AI to review thousands of Amazon reviews daily, replacing what would’ve required 50+ employees working 4-hour shifts. By training AI models on Amazon’s guidelines and violation patterns, they scaled their business without the traditional costs of hiring, training, and managing a large workforce.2. Performance-Based Pricing Eliminates Customer Risk and Accelerates Growth. TraceFuse charges $250 per successfully removed review—only when they deliver results. This model removed the trust barrier for a new, unknown service and transformed customer conversations from “I don’t want to pay you” to “How much should I budget?” The shift from upfront retainers to outcome-based pricing was a game-changer.3. Subscription Models Create Predictable Revenue and Customer Loyalty. Shane emphasized the power of subscription pricing. Subscriptions ensure customers call you first when they need help, create budget predictability, and allow businesses to “plus” their offerings with add-on features over time.4. Focus on High-Value Work by Outsourcing Repetitive Tasks. Whether through AI, outsourcing, or automation, entrepreneurs and professionals should audit where they spend their time and eliminate low-value activities that don’t directly generate revenue.5. Transparency in Pricing Builds Trust and Reduces Friction. Customers hate uncertainty—whether it’s “this legal case will cost $100K-$250K” or not knowing if a service works. Fixed pricing, clear outcomes, and performance guarantees remove the fear factor and make buying decisions easier, leading to faster sales cycles and happier clients.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out TraceFuse.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:1. From Chemist to IP Attorney to Legal Tech Founder. Zac’s journey: scientist → Georgetown Law → top 10 global firm → in-house general counsel at a consumer brand → law firm partner → founded Sigil (legal tech) while maintaining Copernicus Law. His diverse experience across big law, in-house, and entrepreneurship gives him unique insight into legal service delivery problems.2. Sigil Solves E-Commerce Fraud at 1/10th the Cost. Zac built Sigil after manually helping brands remove fraudulent sellers on Amazon/Walmart through cease and desist letters. By working directly with Amazon and Walmart’s in-house teams as a beta tester, he developed a tech solution that costs less than a tenth of traditional legal services while delivering faster results through automation.3. In-House Experience Revealed Billable Hour Pain Points. As general counsel, Zac experienced every permutation of billable hours from the client side—managing budgets that routinely went 20-50% over, tracking invoices closely, and dealing with misaligned incentives. This firsthand frustration informed both his tech company’s pricing model and his law firm’s upcoming shift to subscriptions.4. Law Firms Can’t Scale Tech Solutions. Zac learned that traditional law firm structures (ethical rules preventing non-attorney equity, inability to take investors, compensation restrictions) make it impossible to build scalable technology solutions. Separating Sigil from Copernicus Law allows proper funding, hiring engineers, and achieving the speed/scale needed to solve problems beyond manual legal work.5. Transitioning Copernicus Law to Subscriptions. After this conversation, Zac committed to offering subscription-based services at his law firm. His partner handles day-to-day operations while he focuses on Sigil, but both recognize that subscriptions align better with client needs and reduce the anxiety of tracking every 0.1 hour increment.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out Copernicus Law and Sigil.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sign up for Practi, a new platform that helps law firms use subscription billing.To stay up to date with Practi, subscribe to our newsletter at practi.ai/hello.Watch how to sign up for Practi at this link.Here are the top 5 takeaways from this episode:* Launch of Practi – A Legaltech Company for Subscription-Based Law Firms:Practi is a new legaltech platform designed to help law firms transition from the billable hour to a subscription model. The platform is free to sign up, create subscription packages, and sign up a law firm’s first client. After the second client, it’s only $20/month while in early access/beta. * AI and the End of the Billable Hour:AI is rapidly reducing the need for billable hours in legal practice. Lawyers have an ethical obligation to leverage AI to serve clients more efficiently, and the profession must adapt by moving away from traditional billing models.* Podcast Growth and Community Engagement:Law Subscribed saw significant growth in 2025, with a 705% increase in overall audience and strong engagement on platforms like Spotify. For 2026, the podcast will focus on listener interaction with plans to launch new content, and is open to listener questions and interviews.* Key Insights from Industry Leaders and Episodes:The year featured interviews with innovative attorneys, legaltech founders, and thought leaders. Topics included the importance of pricing certainty, the impact of AI on legal services, alternative fee arrangements, and the benefits of the subscription model for both lawyers and clients.* Resources and Practical Advice for Law Firms:Law Subscribed will continue to provide practical resources for law firms considering the subscription model, including how-to guides and advice on integrating Practi into existing workflows. There is a focus on making the transition to subscription billing easy, affordable, and beneficial for both new and established practices.__________________________Want your question to be answered on a future show? Fill out this short survey.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing.To stay up to date with Practi, subscribe to our newsletter at practi.ai/hello.On October 10, 2025, I presented live at MaxLawCon in Nashville on the topic of integrating. Here is the slide deck. Here are the top 5 takeaways:* The Traditional Billable Hour Model Is Becoming Obsolete. AI automation is eliminating a significant portion of billable legal work—up to 75% for firms in the near future. This makes the traditional hourly billing model unsustainable, as tasks that once took hours can now be completed in minutes.* A Massive Latent Legal Market Exists. There is a huge, underserved market for legal services—estimated at $1.3 trillion in the U.S.—comprised of people and businesses who need legal help but are not currently served by lawyers, often due to lack of pricing transparency and affordability.* Subscription Models Offer Predictable Revenue and Better Access. Switching to a subscription-based legal service model provides clients with pricing certainty and allows lawyers to build sustainable practices with predictable revenue, improved client relationships, and better staff retention.* AI Should Be Used Thoughtfully and with the Right Tools. Lawyers should use multiple, purpose-built AI tools (not just general ones like ChatGPT) and always verify AI outputs with source documents. Retrieval-augmented generation and tools that provide citations are especially valuable for legal work.* Ethical and Professional Obligations Favor Efficiency and Transparency. Continuing to bill by the hour without leveraging AI may violate professional conduct rules against wasteful procedures. Embracing AI and subscription models aligns lawyer incentives with client needs and supports access to justice.__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing.To stay up to date with Practi, subscribe to our newsletter at practi.ai/hello.On June 17, 2025, I presented live at LegalGeek in Chicago on the topic of shifting law firm culture in the AI Age. Here are the top 5 takeaways:* AI is Rapidly Transforming Legal Practice.Artificial intelligence is accelerating changes in law firms, from automating routine tasks to enabling new business models. The adoption of generative AI has made it possible to handle complex, unstructured data and deliver legal services faster and more efficiently than ever before.* The Billable Hour is Obsolete.The traditional billable hour model is under pressure. As AI automates more legal work, clients increasingly value output and results over time spent. The billable hour could disappear within five years, replaced by value-based and alternative fee structures, like subscriptions.* Subscription and Alternative Fee Models Offer Major Advantages.Subscription-based and alternative fee arrangements provide pricing transparency, encourage client engagement, and align incentives for efficiency. These models help lawyers focus on long-term client relationships and accessibility, rather than maximizing short-term profits.* AI Enhances Client Service and Access to Justice.By leveraging AI tools, lawyers can serve more clients at lower costs, helping to close the access to justice gap. Subscription models make legal help more affordable and encourage clients to seek advice proactively, preventing problems before they escalate.* Cultural Change is Essential for the Future of Law.Embracing technology and new business models requires a cultural shift within the legal profession. This includes rethinking mentorship, collaboration, and how value is measured. Firms that adapt will reduce burnout, improve teamwork, and better meet evolving client needs.__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* Innovative Criminal Defense Internship/Externship Program:Adam Rossen’s law firm runs a highly competitive, curriculum-based internship program for high school, undergraduate, and law students. The program is designed to provide real-world legal experience, pairing students with attorneys and involving them in substantive casework. There is a push to rebrand it as an externship to help students receive academic credit.* Subscription and Fixed Fee Models in Criminal Defense:Rossen’s firm utilizes fixed fees and is exploring subscription models for ongoing client services, especially for probation-related matters. The discussion highlights the benefits of offering tiered subscription packages (e.g., access to legal resources, help with forms, full representation) to better serve clients and create predictable revenue.* Client Retention and Value Packaging:Rossen’s firm has historically provided certain post-case services (like probation motions) for free to nurture long-term client relationships and encourage positive reviews. However, this has become burdensome for staff, leading to a reevaluation of what should be included for free versus what should be packaged and charged for in a subscription or a la carte model.* Data-Driven Pricing and Service Decisions:There is an emphasis on analyzing firm data (e.g., rates of probation violations, service usage) to inform pricing and package design for subscription offerings. This approach ensures that the firm’s offerings are both sustainable and aligned with client needs.* Leveraging Technology and AI in Legal Practice:Adam Rossen is co-owner of Meet Gabby, a voice AI company that is being used to automate intake, calls, and other administrative tasks in his firm. The adoption of AI tools (like Paxton and Gabby) is seen as a way to scale operations, improve efficiency, and maintain high service quality without significantly increasing staff.__________________________Learn more about Rossen Law Firm and Meet Gabby.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* AI and Blockchain Will Transform Legal Practice and Evidence: The intersection of AI and blockchain is poised to revolutionize how legal professionals verify authenticity and ownership of digital evidence. Blockchain’s immutability and transparency can provide cryptographic proof of creation and ownership, which will be crucial as AI-generated content becomes indistinguishable from reality.* The Billable Hour Model Is Obsolete—Subscription Models Are the Future: The traditional billable hour is a relatively recent invention and is increasingly misaligned with client needs and lawyer well-being. Subscription-based legal services offer pricing certainty, better client relationships, and align incentives for efficiency, making them a more sustainable and client-friendly business model.* AI Will Reshape Legal Training and the Profession’s Structure: As AI automates more legal work, the traditional law firm pyramid (with many associates learning under partners) will erode. There’s a pressing need to rethink how new lawyers are trained, with externships and hands-on, AI-powered experiences becoming more important than the old apprenticeship model.* Legal Market Opportunity Is Vast, but Access Hinges on Affordability and Innovation: A huge portion of the legal market remains untapped due to cost and complexity. AI and new business models (like subscriptions) can unlock this latent demand, but lawyers must adapt to serve clients who expect affordable, accessible, and tech-enabled services.* Human Value in Law Will Shift Toward Creativity, Art, and Personalization: As routine legal tasks become automated, the unique value lawyers provide will center on creativity, personal connection, and brand differentiation—much like in the arts. Lawyers who embrace technology and focus on what only humans can do will thrive in the coming era of legal abundance.__________________________Learn more about Nessler & Associates and Integrated Cognition.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing.On June 17, 2025, I presented live at LegalGeek in Chicago on the topic of integrating AI in legal services. Here are the top 5 takeaways:* The Billable Hour Is Obsolete.* The adoption of AI tools in legal practice is making the traditional billable hour model increasingly untenable. AI enables lawyers to deliver work faster and more efficiently, aligning incentives with client value rather than time spent. Subscription and value-based pricing models are more viable and attractive for both lawyers and clients.* Purpose-Built, Legal-Specific AI Tools Are Essential.* Not all AI is created equal. General-purpose tools like ChatGPT are not reliable for legal research or fact-finding. Instead, legal professionals should use purpose-built, legal-specific AI tools (like Paxton) that leverage retrieval augmented generation (RAG) and are trained on legal data. These tools provide more accurate, reliable, and secure results.* AI Enables Access to the Latent Legal Market.* A vast portion of the legal market remains underserved due to high costs and lack of pricing transparency. AI-powered efficiencies and alternative pricing models (like subscriptions and per-page pricing) open up legal services to a much larger market, making legal help more accessible and affordable for individuals and small businesses.* Effective Use of AI Requires New Skills and Mindsets.* Lawyers must learn to interact with AI as they would with a smart, entry-level assistant: providing context, iterating, and verifying results. Prompt engineering, semantic search, and understanding the limitations and strengths of different AI tools are now essential skills for modern legal professionals.* Adoption of AI Is Now an Ethical Imperative.* With the efficiency and accuracy gains AI provides, not using these tools may be seen as failing to meet ethical obligations to clients. The legal profession is expected to adopt technology that improves client service, transparency, and value. Failing to do so could be considered exploitative or even unethical under professional rules.__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe