

Law Subscribed
Mathew Kerbis, The Subscription Attorney
Mathew Kerbis interviews attorneys and technologists building for subscription legal services and other innovations within the law.
https://linktr.ee/lawsubscribed. www.lawsubscribed.com
https://linktr.ee/lawsubscribed. www.lawsubscribed.com
Episodes
Mentioned books

Sep 5, 2025 • 60min
(141) Emerging Technological Trends in the Workplace Live at AAML Symposium
On May 4, 2025, I presented live on the topic of Emerging Technological Trends in the Workplace to the American Academy of Matrimonial Lawyers, Northern California Chapter Symposium. Here are the top 5 takeaways:* Generative AI is Transforming Legal Practice—But Must Be Used Correctly* Generative AI (GenAI) tools like ChatGPT are revolutionizing legal work by enabling rapid drafting, research, and iteration. However, lawyers must use legal-specific AI tools that leverage retrieval augmented generation (RAG) and reliable databases, not general-purpose tools, to avoid errors and ethical pitfalls.* The Billable Hour Model is Becoming Obsolete* The efficiency gains from AI make the traditional billable hour model unsustainable and potentially unethical. Lawyers are encouraged to adopt alternative fee structures, especially subscription models, which align incentives, increase access to justice, and provide predictable revenue for firms.* There is a Massive Untapped Legal Market* 77% of U.S. legal issues go unresolved by lawyers, representing a $1.3 trillion market opportunity. By leveraging technology and alternative pricing, lawyers can serve clients previously priced out of legal services, expanding their reach and impact.* Ethical and Practical Imperatives for AI Adoption* Not using AI, or using it incorrectly, can put a lawyer’s license and reputation at risk. Rules of professional conduct increasingly require technological competence. Lawyers must be proactive in adopting, understanding, and ethically integrating AI into their practice.* Subscription and Alternative Fee Models Benefit Both Lawyers and Clients* Subscription models foster ongoing client relationships, reduce burnout, and reward efficiency. They provide clients with cost transparency and predictability, while allowing lawyers to scale their practices, serve more clients, and improve profitability.__________________________Here’s a link to the slide deck that goes with the presentation.Want to maximize your law firm? Get your ticket to MaxLawCon!Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In for only $77 if you couldn't make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Aug 29, 2025 • 55min
(140) Instant Profits + Subscriptions and AI with Mark Stiving of Impact Pricing
Mark Stiving came back to Law Subscribed for a second time to go deep on the complexities and strategies of pricing in business, with a particular emphasis on how companies can better understand and communicate value to their customers. Stiving explores the importance of value-based pricing, the challenges organizations face when shifting away from cost-plus models, and practical steps for implementing more effective pricing strategies. He shares insights into the psychological aspects of pricing, the role of sales teams in conveying value, and the impact of pricing decisions on overall business success.Stiving brings a wealth of expertise as a pricing educator, author, and consultant. He shares real-world examples from his extensive experience, offering actionable advice for both seasoned professionals and those new to pricing. Stiving’s engaging approach demystifies complex pricing concepts, making them accessible and relevant. Throughout the conversation, he emphasizes the need for continuous learning and adaptation in pricing, encouraging businesses to focus on customer perceptions of value to drive growth and profitability.__________________________Want to maximize your law firm? Get your ticket to MaxLawCon!Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In for only $77 if you couldn't make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Aug 22, 2025 • 53min
(139) Tyson Mutrux Talks MaxLawCon...Oops! All Technology
I intended to interview Tyson Mutrux from Maximum Lawyer about MaxLawCon but got sidetracked talking about technology!Mutrux discusses the evolution of legal podcasting, the importance of high-quality content, and the impact of technology—especially AI—on the legal profession. He reflects on the early days in podcasting, sharing stories about improving audio and video quality, and how valuable content can keep listeners engaged even when production isn’t perfect. He explores the significance of staying current, listening to the audience, and being well-prepared for interviews, as well as the crossover skills between litigation and podcasting, such as active listening and curiosity. Mutrux explores the idea of law firm branding, the pros and cons of using personal names versus trade names, and the value of niche marketing. Mutrux shares insights on domain collecting, the challenges of legal tech integration, and the future of AI in legal research and practice management. He highlights the upcoming MaxLawCon conference, emphasizing its collaborative, non-salesy atmosphere and the practical, practitioner-focused sessions. The episode closes with advice for law students and attorneys on leveraging AI tools, the importance of continuous learning, and how to connect with the hosts and their communities.__________________________Get your ticket to MaxLawCon!I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In for only $77 if you couldn't make it live.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Aug 15, 2025 • 1h 26min
(138) Tech Stack Guide for the Modern Virtual Law Firm
Discover how to build an efficient tech stack for your modern virtual law firm in this comprehensive guide! This episode of Law Subscribed covers everything from essential hardware and software recommendations to detailed purchasing strategies and crucial implementation tips. Learn about the latest AI tools, ergonomic setups, and advanced scheduling and communication platforms. Whether you’re looking to streamline your operations or enhance client engagement, this episode is packed with valuable insights to help you optimize your practice. Don’t miss out on these game-changing strategies—watch the episode now and take your legal practice to the next level!__________________________I’ve partnered with Pii to make it easy for you to purchase the setups recommended in this talk! Use the corresponding link to get the hardware you want in one purchase from my setups:Studio SetupMidrange SetupHighrange SetupWant to maximize your law firm? Get your ticket to MaxLawCon!Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In for only $77 if you couldn't make it live.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Aug 8, 2025 • 50min
(137) Creative Marketing Under Constraints with Ashlee Sang
Ashlee Sang, the founder of Ashlee Sang Consulting, joined me on LinkedIn Live to discuss creative marketing practices under constraints. Ashlee explains her work with multi-passionate and deep-thinking individuals to help them bring their ideas into the world through brand messaging and related marketing consulting. She discusses ethical marketing strategies, including attraction and consent-based marketing, which focus on building trustworthy, human-centric connections rather than manipulative tactics. Ashlee emphasizes the importance of creating relatable and clear website copy, and effective elevator pitches that move away from generic and jargon-filled descriptions. She touches upon the alignment of her values-based business model with effective client relationships, highlighting that most clients seek clear and empathetic communication over typical legal jargon. Ashlee also explores practical ways for lawyers to differentiate themselves through personalized branding and storytelling. We delve into the utility of AI tools for simplifying lawyer-client interactions and enhancing relatability. Ashlee advocates for a retainer model in her consulting practice, echoing themes of trust and long-term client engagement that resonate with subscription-based legal services.__________________________Check out Ashlee Sang.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Aug 1, 2025 • 40min
(136) AI-Powered Document Parsing and Organization with Connor Acle of Marveri
Connor Acle, the founder of Marveri, a company that utilizes AI to organize and analyze legal documents, joined me on Law Subscribed Live on LinkedIn. We delve into Connor’s background as a former corporate attorney and his transition into entrepreneurship, inspired by his experience with legaltech during his tenure in San Francisco and while attending Harvard Business School. Marveri’s unique solution targets corporate and transactional lawyers by simplifying the messy and time-consuming task of organizing client files through advanced AI models, greatly enhancing legal efficiency. Connor explains how Marveri’s tools can automate the organization of documents and identify missing items, allowing lawyers to focus on more substantive legal work rather than administrative tasks.Connor elaborates on Marveri’s capabilities, such as organizing documents, identifying key provisions, and comparing sets of documents to highlight differences and missing elements. The platform, which aims to revolutionize legal practice by leveraging AI for synthesis and truth discovery, adheres to stringent security protocols to protect client data. Connor also touches on future developments, including enhancing Marveri’s ability to provide comprehensive overviews of a company’s organizational structure and key documents. Our conversation underscores the importance of legal tech in streamlining workflows and mitigating the traditional billable hour model, promoting a shift towards subscription-based legal services.__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Jul 25, 2025 • 53min
(135) The Role of Private Courts and AI Judges in Dispute Resolution with Kimo Gandall and Jack Kieffaber of Fortuna-Insights
Kimo Gandall and Jack Kieffaber from Fortuna Insights join Law Subscribed Live on LinkedIn, focusing on their innovative platform, Arbitrus AI, which utilizes AI and machine learning to revolutionize dispute resolution through private courts. Kimo explains how Arbitrus AI is designed to streamline the legal process by integrating multiple models and methodologies, aiming to personify the law by predicting case outcomes based on comprehensive data analysis. The platform charges a flat fee for dispute resolution and offers subscription services via their consumer app, CaseCraft, which has received significant engagement from users dealing with everyday legal disputes such as family law and employment issues.Jack Kieffaber emphasizes the transformative potential of AI in the legal system, suggesting that the future could see AI not only as judges but also as legislators, significantly altering current legal frameworks and processes. The discussion also touches on broader implications for the legal profession, where automated systems could reduce the need for traditional human-driven legal services. Despite the futuristic outlook, both Kimo and Jack acknowledge the importance of maintaining transparency and the necessity for iterative validation to ensure AI decision-making mirrors human expertise while enhancing efficiency and accessibility in legal contexts.__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Jul 18, 2025 • 40min
(134) Subscription Therapy with Lauren Lester on Estate Planning, Probate, and Tax Law
In a bonus episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss the complexities and benefits of implementing subscription models in legal services. Mathew offers Lauren insights on how to structure subscription models for different legal practices, such as estate planning, emphasizing the importance of defining subscription benefits and ensuring compliance with ethical rules. They explore ideas like offering annual meetings and quarterly check-ins, leveraging technology for administrative tasks, and partnering with financial planners for added value. Lauren shares her apprehensions about the manual aspects of subscription management and her current fixed fee practice, but remains open to experimenting with new models.__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Jul 11, 2025 • 33min
(133) Parenthood: How to Run a Law Firm in 2025
In the eighteenth (and final?) episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss integrating business with personal life, particularly parenthood. They share their experiences of running law firms while managing family responsibilities, emphasizing the importance of setting boundaries, streamlining household tasks, and achieving work-life balance. Mathew talks about the flexibility his entrepreneurial journey provides, allowing him to take on more household duties and be present for his child. Both emphasize the value of having supportive partners and communities, highlighting how parenthood can harmonize with entrepreneurship. They conclude by encouraging listeners to determine what “enough” means for them in terms of time and resources, advocating for a balanced approach to professional and personal fulfillment. The episode wraps with an announcement about a bonus episode focusing on incorporating subscription models into law firm practices.__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Jul 4, 2025 • 33min
(132) SOPs: How to Run a Law Firm in 2025
In the seventeenth episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss the importance of standard operating procedures (SOPs) for running a law firm in 2025, particularly for solo practitioners. They acknowledge the challenges and resistance to creating SOPs, but emphasize their role in streamlining operations and enabling automation. They explore various tech tools that can assist in documenting and automating SOPs, such as Trello, Asana, Scribe, and Perplexity AI. Mathew shares specific examples of SOPs from his practice, including client intake and refund processes, while Lauren highlights the value of writing down procedures to identify automation opportunities. The conversation underscores the need for efficient systems to manage both client work and business operations, ultimately supporting a balanced work-life approach.__________________________Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe