

Law Subscribed
Mathew Kerbis, The Subscription Attorney
Mathew Kerbis interviews attorneys and technologists building for subscription legal services and other innovations within the law.
https://linktr.ee/lawsubscribed. www.lawsubscribed.com
https://linktr.ee/lawsubscribed. www.lawsubscribed.com
Episodes
Mentioned books

Oct 10, 2025 • 48min
(146) Access to Justice + Subscriptions with Sateesh Nori of Just-Tech, LLC
Here are the top 5 takeaways from this episode with Sateesh Nori of Just-Tech, LLC:* AI and Technology Are Transforming Legal ServicesThe legal profession is undergoing a major shift as AI tools like RAG bots (Retrieval Augmented Generation) and platforms such as Paxton are making legal information and services more accessible, efficient, and affordable. These technologies can help lawyers serve more clients at scale and reduce overhead.* The Billable Hour Model Is Outdated and RestrictiveThe traditional billable hour model limits access to justice, incentivizes inefficiency, and perpetuates a pyramid scheme within law firms. Alternative fee arrangements, especially subscription models, empower lawyers to focus on value and client outcomes rather than time spent.* Access to Justice Remains a Critical ChallengeA vast majority of Americans’ legal needs go unmet each year due to high costs and systemic barriers. Technology and new business models can help bridge this gap, allowing lawyers to serve the “latent legal market” and provide affordable legal help to more people.* Legal Education and Professional Culture Need ReformLaw schools and the broader legal culture are slow to adapt to technological change and alternative business models. There’s a need for legal education to teach technology, business skills, and new ways of delivering legal services, rather than focusing solely on traditional paths.* Actionable Legal Information vs. Legal AdviceThe line between legal information and legal advice is blurry and often protectionist. AI tools can provide actionable legal information at scale, but regulatory frameworks need to evolve to allow innovation while protecting consumers. Lawyers should embrace these tools to remain competitive and relevant.__________________________Learn more about Just-Tech, LLC.Want to maximize your law firm? Get your ticket to MaxLawCon!Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In if you couldn't make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Oct 3, 2025 • 45min
(145) Estate Planning and Probate + Subscriptions with Nicole Loughlin of Loughlin Law P.A.
Here are the top 5 takeaways from this episode with Nicole Loughlin of Loughlin Law P.A.:* Ditching the Billable Hour for Predictable Fees: Nicole transitioned her estate planning and probate practice away from hourly billing to a hybrid model with flat fees and a sliding scale based on statutory guidelines. This approach provides clients with predictability, reduces billing disputes, and aligns incentives for efficiency.* Automation and Efficient Client Management: Nicole has heavily automated her law firm’s intake, lead management, and client follow-up processes using tools like Kanban boards and practice management software (Lawcus). This ensures a consistent client experience, improves conversion rates, and keeps cases moving efficiently.* Customer Service as a Differentiator: Exceptional customer service is central to Nicole’s practice. She offers proactive check-ins, regular follow-ups, and responsive communication, often surprising clients with the level of attention and support—much of which could be packaged as a subscription offering in the future.* Work-Life Integration and Flexibility: Nicole built her practice to accommodate her role as a mother, prioritizing flexibility and work-life integration. She challenges the traditional law firm model, demonstrating that it’s possible to have a successful legal career while being present for family, and encourages others—especially women—to do the same.* Openness to Technology and Continuous Improvement: While Nicole has automated many aspects of her practice, she remains open to further streamlining, especially as new tools become available. She balances automation with personalized service, ensuring high-quality work product and client satisfaction, and sees room for future enhancements as her practice evolves.__________________________Learn more about Nicole Loughlin.Want to maximize your law firm? Get your ticket to MaxLawCon!Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In if you couldn't make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sep 26, 2025 • 52min
(144) Paradigm Shift: Latent Legal Market and Ditching Billable Hours with Joshua Lenon at ABA TECHSHOW 2025
On April 4, 2025, I presented live on the topic of the shifting paradigm of billable hour and serving new legal market opportunities. I presented alongside Clio’s Lawyer in Residence, Joshua Lenon. Here are the top 5 takeaways:* AI Will Automate a Large Portion of Legal WorkUp to 75% of all hourly billable work in law firms is projected to be automatable by AI in the coming years. This shift is already underway, with rapid adoption of AI tools across firms of all sizes, especially in mid-sized and larger firms.* The Billable Hour Model Is Becoming ObsoleteAs AI drastically reduces the time required for many legal tasks, the traditional billable hour model is increasingly unsustainable. Flat fees, subscriptions, and value-based billing are emerging as more client-friendly and profitable alternatives, especially as clients become more aware of AI’s capabilities.* The Latent Legal Market Is a Massive OpportunityThere is a huge unmet demand for legal services—estimated at over $1.3 trillion in the US alone. By leveraging AI and moving away from billable hours, lawyers can serve more clients, offer greater pricing certainty, and tap into this latent market.* Industry-Specific AI Tools and Data Security Are EssentialGeneric AI tools are not reliable sources of truth for legal work. Lawyers should prioritize industry-specific AI solutions that use retrieval augmented generation (RAG) and ensure privacy, security, and compliance (e.g., SOC 2, HIPAA). Using the right tools helps avoid ethical pitfalls and increases accuracy.* Client Expectations and Legal Practice Are EvolvingMost clients either prefer or are indifferent to their lawyers using AI, and younger generations are especially open to it. Lawyers must focus on delivering value, efficiency, and transparency. Adopting AI and new billing models not only meets client expectations but also positions firms for future success.__________________________Here’s a link to the slide deck that goes with the presentation.Want to maximize your law firm? Get your ticket to MaxLawCon!Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In if you couldn't make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sep 19, 2025 • 1h 2min
(143) Contracts + Subscriptions with Ray Allen of ContractsCounsel
Here are the top 5 takeaways from this episode with Ray Allen of ContractsCounsel:* ContractsCounsel is Transforming Legal Services with a Marketplace Model:ContractsCounsel connects consumers, small businesses, and startups with lawyers through a competitive, flat-fee proposal system. The platform emphasizes transparency, defined scope of work, and easy communication, making legal services more accessible and predictable for clients.* Flat Fees and Productized Legal Services Reduce Disputes and Increase Satisfaction:The platform encourages lawyers to offer fixed-fee services, which helps clients understand costs upfront and reduces billing disputes. Data from ContractsCounsel shows that disputes are rare, especially with flat-fee arrangements, and user satisfaction is high (average rating 4.9/5).* Subscription and Instant Bid Features Enable Lawyers to Modernize Their Practice:ContractsCounsel offers tools like instant bids (pre-set proposals for common services) and subscription-based offerings (e.g., monthly legal chat access). These features help lawyers productize their services, save time, and create recurring revenue streams, while also providing clients with affordable, ongoing legal support.* The Legal Market Opportunity is Vast and Largely Untapped:A significant portion of legal needs in the U.S. go unmet due to traditional billing models and lack of transparency. By shifting to fixed fees and subscription models, lawyers can tap into a much larger market—potentially worth over a trillion dollars—by serving clients who previously avoided legal help due to cost uncertainty.* Legal Tech, AI, and Passive Income are Shaping the Future of Law:The role of AI tools, legal chatbots, and digital product marketplaces (like selling legal templates) in the legal industry is growing. Lawyers who embrace technology, automation, and new business models (such as selling templates or offering AI-powered information bots) will be better positioned to serve clients and generate passive income.__________________________Learn more about ContractsCounsel.Want to maximize your law firm? Get your ticket to MaxLawCon!Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In if you couldn't make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sep 12, 2025 • 48min
(142) Subscriptions + Tax Law with Mike Payne of BOSS Advisors
Top 5 Takeaways from my interview with Mike Payne of Boss Advisors:1. Embracing Alternative Business Structures (ABS):Mike Payne was an early adopter of Arizona’s Alternative Business Structure for law firms, allowing him to merge his law and accounting practices. This move reduced administrative burdens, enabled non-lawyer ownership, and positioned his firm as a pioneer, paving the way for larger firms to follow.2. Subscription and Flat Fee Model Over Hourly Billing:Mike’s firm operates almost entirely on flat fees or subscriptions, avoiding hourly billing. He started by spreading tax prep fees over 12 months and added value through consulting, eventually formalizing subscription offerings across five practice areas, including legal services.3. Client-Centric, Tiered Service Packages:Instead of letting clients choose from generic service tiers, Mike’s firm categorizes clients based on their business profile (e.g., investor, startup, owner-operator, enterprise) and recommends the appropriate package. This approach streamlines pricing, reduces custom quotes, and ensures clients get what they need.4. Data-Driven, Transparent Pricing:Mike uses a detailed, analytical process to set fixed fees—calculating internal costs, adding a target profit margin, and comparing to market rates. If a service isn’t profitable or competitive, he won’t offer it. This transparency extends to publishing pricing and typical client profiles on his website.5. Leveraging Technology and Remote Work:Mike prioritizes cloud-based, integrated tech tools for both legal and accounting work, enabling a hybrid and remote team. He’s open to AI and automation for efficiency but is cautious about client data security. Tools like WealthCounsel, Clio Grow, Carbon, and Ignition are central to his operations.__________________________Learn more about BOSS Advisors.Want to maximize your law firm? Get your ticket to MaxLawCon!Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In if you couldn't make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sep 5, 2025 • 60min
(141) Emerging Technological Trends in the Workplace Live at AAML Symposium
On May 4, 2025, I presented live on the topic of Emerging Technological Trends in the Workplace to the American Academy of Matrimonial Lawyers, Northern California Chapter Symposium. Here are the top 5 takeaways:* Generative AI is Transforming Legal Practice—But Must Be Used Correctly* Generative AI (GenAI) tools like ChatGPT are revolutionizing legal work by enabling rapid drafting, research, and iteration. However, lawyers must use legal-specific AI tools that leverage retrieval augmented generation (RAG) and reliable databases, not general-purpose tools, to avoid errors and ethical pitfalls.* The Billable Hour Model is Becoming Obsolete* The efficiency gains from AI make the traditional billable hour model unsustainable and potentially unethical. Lawyers are encouraged to adopt alternative fee structures, especially subscription models, which align incentives, increase access to justice, and provide predictable revenue for firms.* There is a Massive Untapped Legal Market* 77% of U.S. legal issues go unresolved by lawyers, representing a $1.3 trillion market opportunity. By leveraging technology and alternative pricing, lawyers can serve clients previously priced out of legal services, expanding their reach and impact.* Ethical and Practical Imperatives for AI Adoption* Not using AI, or using it incorrectly, can put a lawyer’s license and reputation at risk. Rules of professional conduct increasingly require technological competence. Lawyers must be proactive in adopting, understanding, and ethically integrating AI into their practice.* Subscription and Alternative Fee Models Benefit Both Lawyers and Clients* Subscription models foster ongoing client relationships, reduce burnout, and reward efficiency. They provide clients with cost transparency and predictability, while allowing lawyers to scale their practices, serve more clients, and improve profitability.__________________________Here’s a link to the slide deck that goes with the presentation.Want to maximize your law firm? Get your ticket to MaxLawCon!Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In if you couldn't make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Aug 29, 2025 • 55min
(140) Instant Profits + Subscriptions and AI with Mark Stiving of Impact Pricing
Mark Stiving came back to Law Subscribed for a second time to go deep on the complexities and strategies of pricing in business, with a particular emphasis on how companies can better understand and communicate value to their customers. Stiving explores the importance of value-based pricing, the challenges organizations face when shifting away from cost-plus models, and practical steps for implementing more effective pricing strategies. He shares insights into the psychological aspects of pricing, the role of sales teams in conveying value, and the impact of pricing decisions on overall business success.Stiving brings a wealth of expertise as a pricing educator, author, and consultant. He shares real-world examples from his extensive experience, offering actionable advice for both seasoned professionals and those new to pricing. Stiving’s engaging approach demystifies complex pricing concepts, making them accessible and relevant. Throughout the conversation, he emphasizes the need for continuous learning and adaptation in pricing, encouraging businesses to focus on customer perceptions of value to drive growth and profitability.__________________________Want to maximize your law firm? Get your ticket to MaxLawCon!Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In for only $77 if you couldn't make it live.I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Aug 22, 2025 • 53min
(139) Tyson Mutrux Talks MaxLawCon...Oops! All Technology
I intended to interview Tyson Mutrux from Maximum Lawyer about MaxLawCon but got sidetracked talking about technology!Mutrux discusses the evolution of legal podcasting, the importance of high-quality content, and the impact of technology—especially AI—on the legal profession. He reflects on the early days in podcasting, sharing stories about improving audio and video quality, and how valuable content can keep listeners engaged even when production isn’t perfect. He explores the significance of staying current, listening to the audience, and being well-prepared for interviews, as well as the crossover skills between litigation and podcasting, such as active listening and curiosity. Mutrux explores the idea of law firm branding, the pros and cons of using personal names versus trade names, and the value of niche marketing. Mutrux shares insights on domain collecting, the challenges of legal tech integration, and the future of AI in legal research and practice management. He highlights the upcoming MaxLawCon conference, emphasizing its collaborative, non-salesy atmosphere and the practical, practitioner-focused sessions. The episode closes with advice for law students and attorneys on leveraging AI tools, the importance of continuous learning, and how to connect with the hosts and their communities.__________________________Get your ticket to MaxLawCon!I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In for only $77 if you couldn't make it live.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Aug 15, 2025 • 1h 26min
(138) Tech Stack Guide for the Modern Virtual Law Firm
Discover how to build an efficient tech stack for your modern virtual law firm in this comprehensive guide! This episode of Law Subscribed covers everything from essential hardware and software recommendations to detailed purchasing strategies and crucial implementation tips. Learn about the latest AI tools, ergonomic setups, and advanced scheduling and communication platforms. Whether you’re looking to streamline your operations or enhance client engagement, this episode is packed with valuable insights to help you optimize your practice. Don’t miss out on these game-changing strategies—watch the episode now and take your legal practice to the next level!__________________________I’ve partnered with Pii to make it easy for you to purchase the setups recommended in this talk! Use the corresponding link to get the hardware you want in one purchase from my setups:Studio SetupMidrange SetupHighrange SetupWant to maximize your law firm? Get your ticket to MaxLawCon!Here's a link to purchase lifetime access to the recordings of My Shingle's AI Teach-In for only $77 if you couldn't make it live.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Aug 8, 2025 • 50min
(137) Creative Marketing Under Constraints with Ashlee Sang
Ashlee Sang, the founder of Ashlee Sang Consulting, joined me on LinkedIn Live to discuss creative marketing practices under constraints. Ashlee explains her work with multi-passionate and deep-thinking individuals to help them bring their ideas into the world through brand messaging and related marketing consulting. She discusses ethical marketing strategies, including attraction and consent-based marketing, which focus on building trustworthy, human-centric connections rather than manipulative tactics. Ashlee emphasizes the importance of creating relatable and clear website copy, and effective elevator pitches that move away from generic and jargon-filled descriptions. She touches upon the alignment of her values-based business model with effective client relationships, highlighting that most clients seek clear and empathetic communication over typical legal jargon. Ashlee also explores practical ways for lawyers to differentiate themselves through personalized branding and storytelling. We delve into the utility of AI tools for simplifying lawyer-client interactions and enhancing relatability. Ashlee advocates for a retainer model in her consulting practice, echoing themes of trust and long-term client engagement that resonate with subscription-based legal services.__________________________Check out Ashlee Sang.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.Check out Mathew Kerbis' law firm Subscription Attorney LLC. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe