(151) Recap: How to Run a Law Firm in 2025

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Here are the top 5 takeaways from this episode:

1. Constant Adaptation and Simplification Are Key to Law Firm Success.

Both Mathew and Lauren emphasized the importance of regularly reassessing and adapting their practice areas, pricing, and service offerings. Lauren pivoted away from tax debt resolution to focus on estate planning and prenups, while Mathew simplified his pricing structure and eliminated underused features and add-ons.

2. Data-Driven Decisions Improve Offerings and Client Experience.

They both use a mix of analytics, client feedback, and “gut data” from years of experience to refine their services. This includes tracking which offerings clients actually use, which content gets the most engagement, and adjusting accordingly for better retention and satisfaction.

3. Streamlined Onboarding and Intentional Friction Save Time.

Mathew shared how he reworked his onboarding process using Google Workspace, Calendly, Stripe, and Google Forms to introduce just enough friction. This helps filter out unqualified leads and ensures new clients are a good fit, saving time for both the lawyer and the client.

4. Community and Content Platforms Matter.

Lauren’s move from MailChimp to Substack for her newsletter and podcast was inspired by the platform’s community features and ease of use. Both hosts discussed the value of memorable branding, vanity URLs, and focusing content on topics that resonate most with their audience (like costs, outsourcing, AI, and SOPs).

5. Embrace AI and Technology, but Stay Client-Focused.

Both are exploring ways to use AI and automation to improve efficiency and client service, such as creating SOPs, using AI prompts, and building tools for solo practitioners. However, they stress that technology should serve the client’s needs and not overwhelm them with complexity.

Bonus: The most popular content topics for their audiences are costs, outsourcing, AI, finances, and standard operating procedures—indicating a strong interest in practical, efficiency-focused advice for running a modern law firm.

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